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🚨 New Scratch! 🚨 Chances are you've heard of Grindr (as their 80+% unaided awareness can attest!), but how much do you actually know about their actual business and what they stand for as a brand? I had the absolute pleasure of sitting down with Tristan Pineiro to talk about his vision and roadmap for growing (and growing the impact of) the biggest LGBTQ+ brand in the world and the $1.6B business behind it. We discussed: ✅ 1 - Understanding & Aligning the 3 Brand Truths: Who you say you are, who people say you are, and who you really are. ✅ 2 - Social-Led Marketing Approach: Creating engaging content to drive brand affinity. ✅ 3 - Aligning Purpose with Business: Balancing commercial realities with the brand's purpose and mission. Thanks so much for coming on the show, Tristan! 🎙 Listen on Apple Podcasts: https://lnkd.in/g3bFN9Vd 🎧 Listen on Spotify: https://lnkd.in/d888TXVz 📺 Watch on YouTube: https://lnkd.in/dHvTEUt5 #Grindr #BrandMarketing #Authenticity

With a market cap of a whopping $1.63Bn, Grindr sits at the #1 spot as the world’s largest LGBTQ+ dating platform. It’s safe to say that they’ve built a “global brand presence” with 13.5 million users across 190 countries. But how did they get so far, and what did they do differently? We sat down with Tristan Pineiro, SVP of Brand Marketing and Communications at Grindr, to break down the "Authentic Brand Marketing Playbook" he's used to grow Grindr into a global leader for LGBTQ+ dating apps. We discussed: ✅ 1 - Understanding & Aligning the 3 Brand Truths: Who you say you are, who people say you are, and who you really are. ✅ 2 - Social-Led Marketing Approach: Creating engaging content to drive brand affinity. ✅ 3 - Aligning Purpose with Business: Balancing commercial realities with the brand's purpose and mission. For more insights on building an authentic global brand while staying true to its roots, listen to our entire conversation with Tristan from the links below 👇 🎙 Listen on Apple Podcasts: https://lnkd.in/dR46GM4M 🎧 Listen on Spotify: https://lnkd.in/d888TXVz 📺 Watch on YouTube: https://lnkd.in/dHvTEUt5 #Grindr #BrandMarketing #Authenticity

You need to check this out if you're a brand researching ways to navigate culturally sensitive topics. 💡👇 Back in the early days on episode 3 of the 🎙️Generation Influence🎙️podcast (can't believe we're on episode 17 already!!) gen.video Co-founder, Bill Hildebolt, sat down with Michael Kaye of OkCupid💕 to discuss ideas and provide insight around marketing to the LGBTQ+ community and how to navigate culturally sensitive topics. 💬"We don't have to know it all." is such a perfect phrase that marketers should connect with, especially when looking to navigate these types of topics. We love the connection between this clip and influencer marketing as it's just another reason Creators are such a valuable resource as brands. Brands can either partner with influencers in specific communities directly, or get guidance on how to position their brand messaging. Increasing your depth of understanding around these topics begins with utilizing the knowledge of the experts you surround yourself with. 🎥 Check out the full episode for more: https://hubs.ly/Q01YGCvc0 #lgbtq #influencermarketing #podcast #OkCupid #pride #DEI #GenerationInfluence

You can come if you want… …is a lot different than saying, “I want you to come.” Without considering inclusivity in your business, you’re saying the former. You think you have one-size-fits-all content when, in reality, it only applies one segment of your audience. If people don’t see themselves represented in your language, images, and practices, they’re less likely to choose you. Think about it—how often do you choose to work with someone or buy a product because you feel the company understands your needs? An inclusive, audience-centered content strategy helps you show more people that you understand their identities, preferences, and the nuanced needs they have. Including that understanding in your content says you’ve built your business with them in mind. You say, “This is for you.” You show them that you’re not asking them to settle for an imperfect fit or a service or product that was actually made for someone else. You’ve tailored it to fit them, too, and your content shows how it works for them. With audience research and a content strategy that applies it, you uncover the real needs of your audience, so you make sure your message resonates. You stop guessing at what they want and start inviting, welcoming, and showing care for the people you serve. Instead of telling them they can show up if they want, you tell them, “I value you. I want you here.” I’m Eli, and I’m an LGBTQ+ health writer and content strategist. I provide inclusive content services for businesses to help them grow and connect with a goals-driven, audience-centered approach. DM me to set up a call and talk about how I can help you meet your business goals! #contentstrategy #inclusivecontent #lgbtqinclusion #audiencecenteredcontent #audienceresearch #contentstrategytips #contentwritingtips #inclusivebusiness

Your podcast deserves another shot. 🎙️✨ Let me share my 'why' behind this belief... I strongly believe that underrepresented voices (WOC, LGBTQ+, neurodiverse, introvert) deserve to echo loudly in our world. I also understand the weight that comes with speaking up, especially when history has silenced us for generations. The struggle is real, the wounds are deep, and it can feel heavy. Yet I'm committed to being the person who reminds you why your voice matters. The person who creates a safe space for the challenges while infusing joy into your journey. I acknowledge the hardships while celebrating the immense value of sharing your story. I get why you might feel unmotivated and paused your podcast completely. I've helped clients who've faced similar hurdles regain motivation and confidence, steering their podcasts toward success. Your podcast has immense potential and I'm here to support you. If you want to work with someone who understands why it's no small feat to share your voice. Reach out and we can talk about how to give your podcast the second chance it deserves! #PodcastRevival #UnleashYourVoice #LetsWorkTogether

Do you have a problem with your content that you just can’t solve? Maybe one of these issues sounds familiar: ✨ You used to have a high open rate for your newsletter. Now, it’s dropped, and you don’t know why. ✨ You’ve been posting for weeks on social media, and you can’t figure out why you’re not getting engagement. ✨ People are seeing your content and visiting your website but not downloading your new offer. ✨ You post consistently on your blog, but it has a high bounce rate. If you need some help but you’re not ready for a full content strategy, there’s a step in between having nothing and going all out. Strategic consulting focuses on one problem to give you a solution tailored to that issue—without committing to the time and expense it takes to create a full content strategy. Instead, it gives you specific, actionable steps to make improvements to your content and get quick results. If you’re looking to solve one problem and don’t want to get overwhelmed with a list of things you need to do with your content, strategic consulting is the place to start. Not to mention, in an industry like LGBTQ+ healthcare, it’s especially vital to target the right audience to give them the best care. Content issues can mean people who need you don’t see you and don’t get affirming care. And why wouldn’t you want to make it easier for them to get that when it’s already so hard to find? As a strategic consultant specializing in LGBTQ+ healthcare, I can help you fix the tricky content issue that’s kept your ideal audience from finding you. Message me, and let’s talk about how we can work together to reach potential customers with focused content solutions. #contentstrategy #contentmarketing #genderaffirminghealthcare #strategicconsulting #LGBTQhealthcare #healthcarecontent

This #BowTieWednesday tips my hat to your inner shine. Shine can be found at the intersection of trust, freedom, and authenticity. We were born to shine! ✨️ There was a time - a long time - when I allowed the judgment of strangers to tone down my inner light that I express through my #VisualActivism. In realizing that my closets did not protect me from judgment I decided to own my story. ‘If you are going to give me the side stare anyway,’ I thought, ‘I might as well be my authentic self and be the star of the Mindy Show.’ Anyone can choose to be ordinary. I choose extraordinary. Everyone should. Fashion is rooted in history and evolution. Visual activism is rooted in our personal stories and revolution. I used to fancy my visual activism a tool for LGBTQ community visibility — something more affirming than a secret nod and smile. What surprised me is the intersectionalism of my message — encouraging friends to become allies, strangers to smile and open their hearts (or at least their eyes), and fabulous humans to realize their spark deserves to shine brightly and not be dimmed by a world of sameness. Share your story. Listen to other people’s stories and learn from those who seem different from you. You will discover so much that you share and celebrate the ways in which you are different. Be your extraordinary and authentic self. You were never meant to be ordinary.

Yes, SOCIAL MEDIA has negative effects and you can find 1000’s of articles on what they are. The Surgeon General is even exploring putting a warning label (like cigarettes) on all channels. But, can a better writer than myself please write one article about the positives? I’ll start you off with 3. 1. I watched two parents (early 40’s) at a music festival with their teenage daughters sharing the experience because they all liked the same bands. Having talked with them, it’s because as a family they all follow each other and each others friends and share the music they like together. They are not a one-off. Social media has created a connection for them - they’re family, but they’re friends. 2. Kids that may have never thought they had the talent to be an artist or performer have seen other kids finding simple ways to do it and it inspires them to try it in an easy, accessible way through photos, dance, music, performance, etc. That builds confidence. 3. How many kids in the LGBTQ+ community have felt alone and found they’re not through connecting with groups and friends that they only would have ever discovered through the use of Social Media. Yes, all of these things can lead to negatives but they can also lead to positives. What others have you seen? Asking for a ‘Friend’.

A gorgeous conversation that will challenge your limiting beliefs around what you think you "HAVE TO DO" to be the person in your role or even inside your business. Mai-kee Tsang is an absolute angel to talk to and I could easily have spent hours just chatting to her and unpicking her genius mind. Did you catch this episode? What did you think? She also beautifully articulated why it's important to pay homage to ALL the parts of you, when you are evaluating what activities are good and HEALTHY for you to do - in promoting or operating you business. That could be - that you are on the LGBTQ+ spectrum, introverted, neurodiverse, or a different nationality or culture to those around you...and much much more. She's on EP027 - on my show, 'The Brand Compass' (available wherever you like to listen to your music or podcasts). #brandcompassshow #podcast #subjectmatterexperts #servicebasedbusinesses #consultants #mentors #educators

Do you want to be a better ally but feel like public actions for the LGBTQ+ community in June feel too 'performative'? I've gathered these recommendations to help you take 'quiet action' during this month and onward. I've kept these suggestions at hand for clients who want to show their support or be intentional and inclusive about their podcast's impact: 🏳️🌈 Review how diverse the shows you listen to are. Check out Apple & Spotify recommendations. 🏳️⚧ Audit your guest list and make an intentional effort to be inclusive during future selections. 🏳️🌈 Signal that you’re an ally by including your pronouns in the podcast’s marketing material. 🏳️⚧ On your guest’s intake form, include a question about their preferred pronouns. What else would you include? #ally #intentionalpodcast #inclusivity #podcastingforall #pridemonth #allyship #pridebeyondjune