Why is this picture blurry [Read on to find out!] How will creative work be impacted by #ArtificialIntelligence (#AI)? -- ask Shane Schweitzer and David De Cremer in this Harvard Business Review article. Industry thought leaders are understandably optimistic about its potential. Much of this optimism hinges on the claim that, because of AI’s ability to learn from vast amounts of data and maximize efficiency, humans working with it will be able to free up their time and expand their creative efforts, thereby driving greater innovation.
Rather than assuming that AI will enable humans to focus on the creative side of the job by default, leaders need to account for organizational reality — and how algorithmic tools change their ability to assess performance. In most organizations, it is top management’s perception of who has creative potential that dictates which teams will receive support from the top to pursue innovative endeavors.
In their research, the authors found that leaders’ assessment of creative potential declined when AI managed part of their work process. If that’s the case, then these tools will actually end up hurting employees’ ability to be creative and drive innovation.
Whoa! Click below to read more on these insightful findings!
Really? Is this really how adopting AI tools will play out? To answer this question, the authors ran a series of experiments to test one way algorithmic tools changed the consideration and resources workers were given for creative and innovative work. Their results suggest that these tools — specifically, the algorithmic tools that oversee employee productivity — could actually undercut employees’ ability to do this work, and that companies that deploy these tools haphazardly could find their optimism souring.
In closing, the authors suggest -- based on their findings -- a double-bind for algorithmic management:
-- employees don’t like it, and
-- managers view these employees in a less favorable light.
Even though the newest AI technologies are exciting and may improve organizational practices, they will only benefit your company in the long run if you carefully consider the ways it could also negatively impact the workforce and organizational practices generally.
So there!
#HR #Management #Workforce #AI #GenAI
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1dAs a salesperson/marketer of 20+ years, I for one am extremely excited to see AI is going to be able to for me as far as enhancing my job abilities, efficiency, or even having a AI Secretary Bot just to name a few...the possibilities just seem endless! I am glad to be here at Mailchimp, a company that is embracing AI and the potential power of AI with open arms. And in the end, Mailchimp is doing all this for customer's experience. The end-users experience. FOR YOU!!!