Space marketing.
This is one of these "new" terms that will become common in the next few decades. Incredible innovation is happening in the space industry right now in the realms of propulsion, manufacturing, infrastructure, science, human-centered design, and more. Unfortunately, the general public is unaware of these innovations and how they will boost tomorrow's economy while benefiting people and the planet. That is because space marketing is not yet broadly applied: telling the story of WHY your company is important to follow has become a necessity in the sea of information we live in.
As someone who routinely works with startups, I hear a common misconception: founders believe that if they create a product that people need, it will sell. If you don't tell the story of what you're selling, nobody will know about it, no matter how cool you think it is. Creating compelling content, applying consistency in the messaging, and engaging with your audience are just a few common tools that kickstart the process of building a relationship with said audience. Eventually, your brand name becomes top-of-mind when a business opportunity comes up.
Telling compelling stories is very much part of the work we do at Nonfiction. I spent much of my career designing "things" such as headphones, sports equipment, wearables, and computers. When we transitioned from designing things to solving systemic problems like insomnia, mobility, education, food security and living in space, we did not just deliver strategic solutions; we told powerful stories.
Here are a few marketing tools Nonfiction uses today:
1. We designed the way we present ourselves. First impressions are important.
2. We craft design stories that are unique and surprisingly relatable (https://lnkd.in/gRsGJK4i)
3. We do extensive public speaking on the world's biggest stages (SXSW, TED, universities worldwide, etc.)
4. We produce our own educational video series called Future Future, demystifying design and the future of everything (https://lnkd.in/g4rmuD6e)
5. We run workshops on creativity, innovation and storytelling at NASA centers and police departments
6. We build 1:1 relationships with earth-movers at conferences
7. We host in-person events at our studio to build a strong creative community (RSVP to our next event: https://lnkd.in/gnqcJjqr)
8. We occasionally enter competitions, but only if they create opportunities for attracting cool new projects
Effective marketing takes time, patience, investment, grit, and self-awareness. Nothing works overnight. The hard part is knowing when to hold on to a strategy and when to move on.
If you want to hear more on the subject, I invite you to listen to my recent interview with the amazing Izzy House, M.S. of Space Marketing Podcast recorded last week. Thank you Izzy for inviting me on your show. It was a lovely conversation.
Have a listen here: https://lnkd.in/gafS8EWq
#space #spacemarketing #spaceeconomy
![View organization page for Space Marketing Podcast, graphic]()
On this episode of the Space Marketing Podcast, Izzy chats with Phnam Bagley with Nonfiction about developing a persona, telling your story on stage, and winning the Deep Space Food Challenge.
Izzy says, “I have known Phnam for several years now, and I am still blown away each time we see each other. She has a creative mind and sees the world in a completely new way.”
Phnam Bagley designs the future of everything, on and off planet Earth.
She is a #space architect that rethinks aspects of pleasure and comfort in space and makes the world a better place through good design.
NASA - National Aeronautics and Space Administration and Canada Space Agency in partnership with the Methuselah Foundation launched a Deep Space Food Challenge to generate novel food production technologies or systems that require minimal resources and produce minimal waste while providing safe, nutritious, and tasty food for long-duration human exploration missions.
#tedxspeaker
#Spacefood
#spaceeconomy
#spaceindustry
#spacemarketing
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![Space MArketing Podcast with Phnam Bagley]()
Manager, Public Engagement and Social Media at Space 3.0 Foundation
2wCouldn’t be prouder to be on this show