Insight TV’s Post

All CTAM Europe Members are invited to register for this week's #webinar Simon Murray, Digital TV Research will present on the Global OTT Trends and how the arena is changing once again. There is now much more caution in the market, with several platforms cutting back or at least delaying their global rollout. Many platforms are also lowering their content spend. Consolidation and partnerships are the key drivers as profitability becomes the most important metric - replacing subscriber growth. Meanwhile, Netflix, without the distraction of other revenue streams, continues its global growth. Register here: https://lnkd.in/eYA5qXHd

“As a playout operator, you need to be able to cater to both sides; you have the long-term solutions on one side, but you also need to have pop-up or niche channels”. Sanjay. Duda, CEO, spoke with TV Technology to explain how the #playout market is driven by new #monetization technology and the different needs of large #broadcasters and decentralised content generators. Read more here: https://lnkd.in/dtHWRz-f #OTT #content 

A good summary of my pre #MIPTV conversation with Variety’s Ben Croll: it certainly feels like the point of TV markets is having to shift and change. And the boundaries between scripted and unscripted are maybe blurring in more ways that we could have foreseen - stylistically, in terms of economic and production models, and in terms of the value of formats in both?

This is of course a very accurate summary of the industry at this moment in time. It contained those word dreaded by all of us wedded to content and its creation. “Fewer Bigger Better” a translation is rather bleak, less work, smaller industry. I am am advising all my students and colleagues in the 65% of unemployed freelancers to look at alternatives. There is no sign of a bounce back personally I don’t think there’s any chance of a bounceback. The trusted producers of reality, drama, true crime, documentary and factual will survive, they will have work in abundance. The smaller and newer companies will struggle. The creatives will survive but freelance crew are going to find it tough. Fewer jobs, less well trained workers and I can’t see much that is better for our industry work force. We have to embrace the changes and move on. Surviving intact is the priority, remembering our transferable skills imperative and finding support from our loved ones. If your creativity has to be diverted to hobby status so be it. That’s exactly where I started, and I loved it!

Today! Tune in to see Centriply CEO #ScottStansfield in conversation with #RickHowe, #TheiTVDoctor on his newest #FridayFireside. Listen as Scott explains how Centriply's Tango Media Systems--our AI-powered ad inventory management system--simplifies the complexity for the buy-side while also changing the game for for broadcasters, FAST channels and CTV platform operators. For publishers, in addition to creating proposals in an hour (vs weeks), Tango Media Systems reduces sales costs while dramatically increasing sales revenue. It's the "programmatic" you dreamed of--looking at each market and lots of variables, then creating an optimal media blend for each market...allocating every dollar to where they'll work hardest for the budget. There's a lot packed into this conversation, and you don't want to miss it!. https://hubs.ly/Q02xyd6B0

Today! Tune in to see Centriply CEO #ScottStansfield in conversation with #RickHowe, #TheiTVDoctor on his newest #FridayFireside. Listen as Scott explains how Centriply's Tango Media Systems--our AI-powered ad inventory management system--simplifies the complexity for the buy-side while also changing the game for for broadcasters, FAST channels and CTV platform operators. For publishers, in addition to creating proposals in an hour (vs weeks), Tango Media Systems reduces sales costs while dramatically increasing sales revenue. It's the "programmatic" you dreamed of--looking at each market and lots of variables, then creating an optimal media blend for each market...allocating every dollar to where they'll work hardest for the budget. There's a lot packed into this conversation, and you don't want to miss it!. https://hubs.ly/Q02xyrYc0

Loving these 6 key #DTGSummit takeaways from our partner Simplestream. Check out their round up and some of the exclusive speaker interviews they captured below 👇 #BiggerPicture

🎧 Dive into the truth about audio with Audacy's Marketer’s Guide to Audio! 🚀 Don't be fooled by media myths like “All I need is TV,” “Apps have all the audience,” “Those youngsters don’t listen to audio,” and “I can’t measure audio” - this slide deck sets the record straight. 📊 According to Dentsu, audio reaches 10% more than live+time-shifted TV and a whopping 13% more than CTV viewership! Plus, it grabs twice the attention of TV. Say goodbye to misconceptions and hello to the power of audio! https://lnkd.in/ghRWJmEj 💥 #Audacy #AudioMarketing #DirectMarketing

We are back with a new episode of our Inside Content podcast series! On this episode, our EVP Jack Davison is joined by Málnay B. Levente, EVP/MD of AMCNI Central and Northern Europe, for an in-depth discussion about AMC's growth, thematic channels, digital initiatives, and a new free TV channel in the Czech Republic. Some key takeaways: 1) Linear TV remains resilient in Central and Eastern Europe due to its value proposition. It offers a wide range of channels at an affordable price, making it a preferred choice over streaming services, which are seen as supplementary. 2) Streaming services are becoming more popular in Central and Eastern Europe but are seen as an addition to linear TV rather than a replacement. The impact of the streaming revolution in this region differs from the US and UK, where cord-cutting is more prevalent. 3) The focus on originals and sports rights is crucial for AMC in Central Europe, with a strong lineup including Champions League, NBA, and UFC. Local original productions and sports content are key pillars for the company's strategy in the region. 4) AMC's focus in Central and Eastern Europe is primarily on non-fiction content like lifestyle, cooking, and documentaries. They have a studio capacity for local productions and have won awards in various countries outside the region. For more insights, listen to the podcast here ➡️ https://hubs.la/Q02F_2qz0

We are passionate about driving efficiency for our clients. Specifically in the local market, we know there is room for improvement. Whether it's balancing local strategy from broadcast to cable, or getting a deeper understanding of the networks & dayparts your audience truly resides, our newly announced insights can make these improvements. In this article with MediaVillage.org, VP, Local Sales Natasha Sinagoga speaks to the evolution of Local TV, and the tools driving it. https://lnkd.in/g93CzYJr And to give this tool a try for your own brand click here! https://bit.ly/3Dncta1 #Ampersand #MovingTVForward #AmpersandInsights