US population future is older and more hispanic – NextBigFuture.com
Eliseo Rojas
5y
Huge economic impact and significant political opportunity!! Let’s make sure we leverage it!!!!
Lover of life, language and literature, advises brands on how to win hearts and wallets.
5yDon’t want to sound curmudgeonly, but there is no real news here as this panorama has been unfolding for a long time. The biggest challenge for agencies and marketers alike is that demographics are inexorable, but slow, in a world where markets demand short term results. Proving the ability to drive top line growth and ROI per dollar spent on reaching this target vs non-Hispanics is still the holy grail to be uncovered.