Industry Insights by Value China’s Post

Elevating Experiences: Exploring the Latest Luxury Trends of 2024: Given the speed in which our world is moving, today’s trends in luxury and the luxury industry may not be the exactly the same or continue in even six months’ time. However, these trends, spanning hospitality, travel and related sectors including fashion, accessories and jewellery, give you a lot of scope to develop amazing customer experiences. So what is happening already in 2024 in the luxury world? Glion Institute of Higher Education https://lnkd.in/e2fypGYU #news #magazine #hospitalityindustry #eat #drink #sleep #b2bmarketing #newsletter #emailmarketing #bannerads

Quiet luxury is a trend we have been talked about before. It's a growing niche area which is exemplified by British brand Carl Friedrik, who after launching in 2013, filled a gap in the luxury retail market with their range of understated and timeless leather goods. The kinds of luxury experiences your customers desire, the sorts of products that work for them, and what makes you stand out from your competitors are all things that 7th Sense can help with. For more info on how we can help you with our bespoke market research - send us a message or get in touch by emailing info@7thsr.co.uk #quietluxury #luxury #marketresearch #mrx

Luxury brands operate in markets such as designer fashion, jewelry, cars, hotels, events, cuisine, alcohol, accessories, cosmetics, and travel. But designing, positioning and building luxury brands today and scaling them successfully needs a different playbook. Gone are the dated luxe codes of old-world conspicuous consumption. Times have changed and so have consumers. And this presents new challenges for luxury makers and businesses. Many aspirants chase the word but tragically fail to grasp its essence. There is a reason for this. There are many paradoxes emerging in the luxury space - (1) Luxury and the value for time in a world that chronically suffers from attention deficit (2) The inevitable rise in value of human craftsmanship in an era of machine learning, AI and cheat codes (3) The need for authenticity and provenance in a world of deep fakes and deeper clones (4) The surge of the digital and shareable that makes exclusivity harder (5) The puzzle of luxury being about what money can buy or cannot buy? (6) Tradition versus modernity. These paradoxes make it harder for makers and businesses to grasp the luxury space. And yet and this is a big YET, there are some tried and tested fundamentals that never change about luxury goods and markets. Time, rarity, craft and endeavour are some of them. These remain unchanged and unshakeable throughout time. It hence becomes critical to understand which new codes and buttons to push in the new world of luxury. And which ones to not disturb but rather preserve and nurture. This article explores what your luxury playbook can be to build enduring and loved brands. For more details you could DM us. #luxury #brand #luxurybrands #strategy #design #heritage #craftsmanship #experience #brandbuilding #luxe #lifestyle #ceo #privateequity

Quiet luxury is a trend we have been talked about before. It's a growing niche area which is exemplified by British brand Carl Friedrik, who after launching in 2013, filled a gap in the luxury retail market with their range of understated and timeless leather goods. The kinds of luxury experiences your customers desire, the sorts of products that work for them, and what makes you stand out from your competitors are all things that 7th Sense can help with. For more info on how we can help you with our bespoke market research - send us a message or get in touch by emailing info@7thsr.co.uk #quietluxury #luxury #marketresearch #mrx

The Enduring Appeal of Quiet Luxury: Beyond Trends and FOMO The surge of "quiet luxury" in 2023 sparked a global conversation about the future of prominent consumption. While logomania's reign as a status symbol has been lengthy, particularly in the entertainment industry, the question remains: is this a fleeting trend or a sustained shift? Historically, branded clothing has served as a readily identifiable badge of affluence, offering both social currency and brand recognition. This dynamic has been advantageous for fashion houses, creating walking advertisements and driving revenue. However, a growing segment of consumers appears to be gravitating towards a more subtle expression of luxury. Brands like Zegna, Brunello Cucinelli, and Loro Piana have responded by embracing the quiet luxury movement, offering high-quality, understated pieces that prioritize craftsmanship and timeless design over overt branding. This shift aligns with several broader trends, including: -A growing desire for authenticity and individuality: Consumers are increasingly seeking self-expression through unique choices rather than relying on readily identifiable logos. -Shifting values and social consciousness: Concerns about sustainability and ethical production are influencing consumer behavior, leading to a preference for brands that align with these values. -The rise of experiential luxury: Consumers are placing greater emphasis on unique experiences and personalized service over material possessions. While the future of quiet luxury remains to be seen, its continued popularity suggests it may not be a mere fad. The movement resonates with a growing segment of consumers seeking a more nuanced and meaningful relationship with luxury. However, the allure of logomania and its association with celebrity culture will undoubtedly retain its appeal for some. Ultimately, the choice between quiet luxury and overt branding boils down to individual values and preferences. Regardless of the trend's longevity, the key is for consumers to make conscious choices that align with their personal style and values. #quietluxury #luxury

After talking to 42 consumers, 11 senior executives, and 6 industry experts in the luxury industry; here are the 5 most important lessons. 1. Brands can’t shortcut their way to luxury. Brands need to foster a culture of luxury, which is hard to replicate. - 2. The elasticity of luxury design cues. The future of luxury will resist and escape the confines and binaries of ‘high culture’ and ‘low culture’. - 3. Labels and logos are no longer sufficient to justify a luxury purchase. People look to luxury brands to set the agenda on sustainability, ethical manufacturing, and mission-oriented quality goods. - 4. Made (authentically) in China is here to stay. Chinese consumers are no longer willing to leave taste-making in the hands of brands that have failed to do their homework and account for local nuance. - 5. The luxury industry needs a visionary vanguard to redraw the industry rather than follow a pattern. The future of luxury will be led by brands that stretch the imagination. P.S. You can take a deep-dive into the industry dynamics and consumer shifts that will shape the future of luxury with the free report. Download now: https://bit.ly/3RwyATZ

Quiet luxury. The rise of quiet luxury signals significant shift in consumer behavior. Luxury is not what it used to be. Gone are the days of flashy logos, conspicuous consumption and ostentatious displays of wealth. This is the era of quiet luxury, a trend that reflects a significant shift in consumer behavior and preferences. Quiet luxury is about understated elegance, refined craftsmanship and timeless design. It is about products and services that speak for themselves, without the need for loud marketing or excessive embellishment. Some brands are leading the way in embracing quiet luxury and catering to the new generation of luxury consumers. For example: * Loro Piana, an Italian fashion house that specializes in cashmere and wool products, is known for its discreet sophistication and impeccable quality. The brand does not advertise or use celebrities to endorse its products, relying instead on word-of-mouth and loyal customers. * Aesop, an Australian skincare brand that focuses on plant-based ingredients and minimalist packaging, is a pioneer of quiet luxury in the beauty industry. The brand avoids traditional advertising and celebrity endorsements, opting for a more organic and experiential approach to marketing. These are just some examples of brands that are embracing quiet luxury and redefining what luxury means in the 21st century. Quiet luxury is the new luxury.

After talking to 42 consumers, 11 senior executives, and 6 experts in the luxury industry; here are the 5 most important takeaways. 1. Brands can’t shortcut their way to luxury. Brands need to foster a culture of luxury, which is hard to replicate. - 2. The elasticity of luxury design cues. The future of luxury will resist and escape the confines of the ‘high culture’ and ‘low culture’ binary. - 3. Labels and logos are no longer sufficient to justify a luxury purchase. People look to luxury brands to set the agenda on sustainability, ethical manufacturing, and mission-oriented quality goods. - 4. Made (authentically) in China is here to stay. Chinese consumers are no longer willing to leave taste-making in the hands of brands that have failed to do their homework and account for local nuance. - 5. The luxury industry needs a visionary vanguard to redraw the industry rather than follow a pattern. The future of luxury will be led by brands that stretch the imagination. P.S. You can take a deep-dive into the industry dynamics and consumer shifts that will shape the future of luxury with the free report. Download now: https://bit.ly/3rcgUCk

After talking to 42 consumers, 11 senior executives, and 6 experts in the luxury industry; here are the 5 most important takeaways. 1. Brands can’t shortcut their way to luxury. Brands need to foster a culture of luxury, which is hard to replicate. - 2. The elasticity of luxury design cues. The future of luxury will resist and escape the confines of the ‘high culture’ and ‘low culture’ binary. - 3. Labels and logos are no longer sufficient to justify a luxury purchase. People look to luxury brands to set the agenda on sustainability, ethical manufacturing, and mission-oriented quality goods. - 4. Made (authentically) in China is here to stay. Chinese consumers are no longer willing to leave taste-making in the hands of brands that have failed to do their homework and account for local nuance. - 5. The luxury industry needs a visionary vanguard to redraw the industry rather than follow a pattern. The future of luxury will be led by brands that stretch the imagination. P.S. You can take a deep-dive into the industry dynamics and consumer shifts that will shape the future of luxury with the free report. Download now: https://bit.ly/3PxKpGK

In this era of Instagram-worthy lifestyles and FOMO-driven culture, experiential luxury is spreading like wildfire. People crave unique adventures, extraordinary encounters, and unforgettable moments. The thrill of scaling a majestic mountain peak, savoring a private chef's culinary masterpiece, or indulging in a luxury suite – these are the new benchmarks of luxury. It's not just a luxury vacation… it's a soul-stirring journey of self-discovery! It's not just a designer handbag…it's a wearable masterpiece that tells a story! Luxury is no longer defined by static symbols; it's about crafting extraordinary memories that defy the ordinary. This trend is not just growing; it's EXPLODING like a volcano of opulence and innovation! #luxurybrands #luxuryfashion #luxuryshoes #frenchluxurybrands