indiGO Auto Group’s Post

The power of a brand is inversely related to its focus. The tighter the focus, the more powerful the brand. Scrolling through all of the properties on Marriott's site, there are a myriad of hotel brands to choose from. I make assumptions about the quality of each brand based on its nightly room rate...not based on any branding beachhead a property has secured in my mind. I worked for Porsche Cars North America over 2 decades ago, but I can still recite the brand proposition from memory: "German race-bred sports cars for driving enthusiasts who demand the very best". As Porsche branched out from sports cars into SUVs and 4-door sedans, only a slight tweak was needed to the brand proposition...replacing "race-bred sports cars" with "engineering". The focus was still tight. The value proposition was still unmistakable. Fewer overlapping sub-brands. A better "swimming lane" for each one. That will go a long way in giving Marriott more bang for its marketing dollar across the board. WSJ's subhead in this article sums it up nicely: Travelers face a ‘confusing sea of sameness’ as new brands keep popping up; do you want ‘classic luxury’ or ‘lifestyle luxury’? #Marriott #Porsche #Branding #Marketing

Hey friends and homegirls, 😀Fridays are for reminders; Follow this simple rule when considering luxury purchases; Spend #no more than 1% of your net worth on #luxuries How ? a. Know Your #networth - Calculate your total net worth by getting a total of all your #assets and net off your total #liabilities b. Set a luxury budget for indulgences like travel, fine dining and or designer items - Allocate ONLY 1% of your #networth for #luxury #purchases #luxurypurchases #financialmanagement #networth #Assets #liabilities Cheers to a wonderful weekend - ✍🏻   Bayiga Sharon Cristah

🌹😍👉🏾 Prepare to be amazed by new and ✨𝐄𝐗𝐂𝐈𝐓𝐈𝐍𝐆 𝐂𝐎𝐍𝐓𝐄𝐍𝐓✨ as we unveil out latest issue! 📲⏰ 𝗗𝗼𝗻'𝘁 𝗺𝗶𝘀𝘀 𝗼𝘂𝘁 𝗼𝗻 𝘁𝗵𝗲 𝗻𝗲𝘄 𝗼𝗳𝗳𝗲𝗿𝘀 𝗮𝗻𝗱 𝗱𝗲𝗮𝗹𝘀 𝘁𝗵𝗶𝘀 𝘄𝗲𝗲𝗸! 📖💞 #cars #darhotels #advertise #restaurantsindar #graphicdesign

Thinking of sipping red wine on a private jet? Hold that thought! Turbulence is the real killjoy. Red wine spills? Disaster! Luxury jet interiors aren't fans of red wine stains. They're high-maintenance. And the smell? Red wine doesn't understand personal space. Don't worry, there are alternatives. Opt for the lighter, stain-resistant sparkling or white wine. Or ditch the alcohol and go for a cool coffee or sparkling water. In the realm of private jet charters, endless possibilities await. Mastering "jetiquette" is the key to a smooth and enjoyable journey. #BizAv #Aviation #PrivateJets #JetLife

Discover the essence of true luxury and comfort at GV7 Insignia – where your family’s happiness comes first. . . . . #GV7Insignia #LuxuryLiving #FamilyHome #RealLifeLuxury #DreamHome #ModernLiving #FamilyFirst #EleganceRedefined #HomeSweetHome #LuxuryLifestyle

Learn how luxury superyacht Just B has set sail with the world's smallest commercial grade biodigester onboard. Read here: https://lnkd.in/gXD_Uqm9

What is a trip without the right restaurant? 🍸 . . . #circletour #sportcars #supercars #turbo #jointhefamily #bepartofthegame #carsofinstagram #byinvitationonly #luxuryevents #networking #businesstrip #startyourengine #drivetogether #roadtrip #hypercars #exclusivecars #businessmotivation #businessowner #businessowners #munich #networkingevent #passionforcars

From Angels to Robots I recently visited the Radisson Blu at Zurich Airport, which is a great destination if you have meetings, or need a room for an overnight stay between flights. As you would expect this hotel is a state-of-the-art property directly connected to the terminals, with superbly soundproofed rooms, and great facilities for meetings of all sizes. One thing that struck me though was how two different things I saw show how the hotel industry is changing in different ways. In 2004 Radisson Stansted Airport proudly opened its Wine Tower – holding 3,840 wine bottles at the ideal temperature for each bottle. When a wine was ordered the “Wine Angel” would acrobatically fly around the tower to retrieve your purchase. Several other Radisson properties worldwide had the Wine Towers installed. Making a show for the dinners and turning the restaurant into a “destination” venue. Many Radisson Hotels had Wine Towers installed, but today the Wine Tower at the Radisson Zurich Airport is empty of wine and waiting to be removed for a complete renovation of the lobby space, with a new Mediterranean themed dinning area to take its place.   While on the tour of the property we were shown the refrigerated mini-bar in the rooms, which were empty. If you wanted to have it stocked you called “Jeeves” (P.G. Wodehouse would be so proud) the robot wound through the corridors, and travelled in the lifts to deliver your refreshments direct to your door. The corridors were also being cleaned by another robot, but I didn’t get their name. So here we are, living in the science fiction of my youth, no more Angels to amaze us with their acrobatics, but robots will deliver your snacks and drinks. #Zurich #Radissonzurichairport #Zurich #Swissmeet #Mice #robots #wine #businesstravel #Uniglobecartertravel

Step into the ultimate luxury zone. The new Mercedes-Benz C-Class is here with sheer opulence tailored to be your own. . For more details, call Benchmark Interkrafts on 9909487777 or visit us Today !! . #Mercedes #MercedesBenz #MercedesBenzCClass #NewCClass #CClass #Sedan #Luxury #ModernLuxury #ComfortZone #NeverStopImproving #TheBestOrNothing #BenchmarkInterkrafts #KraftingBenchmarks #Kolkata #GroupLandmark #YouDriveUs

Custom loads, intuitive controls, multiple language options and so much more. You can do it all with a UniLinc™ Touch screen. #UniMac #UniLincTouch #OPL #Hoteliers #HotelManagement #AssistedLiving #LongTermCare #RestaurantManagement #FireChiefs