Indianapolis Motor Speedway’s Post

Motorsports, consumer retail, and D2C companies looking to reach grassroots racers and the families attending races - what would you do if I told you that your product or service could reach 260,000+ email addresses with a 40+% open rate? (Yeah, I said 40+%, that's not a typo) Our bi-weekly newsletter is consistently viewed by over 100,000 recipients that are primarily homeowners, make good money and spend it on motorsports, home improvement, automotive performance & maintenance, camping & outdoor activities, and more. Product features, press releases, display promotions- we have a multitude of options to present your content to this dedicated, consistently performing audience. Let's talk about your message and the best way to include it in an upcoming edition.

Effective communication is a cornerstone in reshaping the narrative of thoroughbred racing. Our article highlights how speed and direction in messaging are crucial for influencing public opinion positively. A valuable read for anyone looking to make an impact in the industry. https://lnkd.in/gnFvr4qT

Are you aware that NASCAR is back in Chicago? This weekend's second Chicago Street Race is a chance for NASCAR to deliver on what it planned last year before torrential rain disrupted the event. The big picture: The 2.2-mile course that weaves through Grant Park was a tough sell to a city not as consumed with racing as other sports, but NASCAR is using it to attract a wider, more diverse fan base. Friction point: Even before last year's event was disrupted by rain, commuters were mad about street closures in the Loop, downtown residents and alders complained about noise and pollution, and Taste of Chicago fans were frustrated the event lost its summertime Chi slot. Between the lines: Former Mayor Lori Lightfoot brokered the city's contract with NASCAR, which runs through 2025, so some thought Mayor Brandon Johnson would wave it goodbye once he took office in 2023. -The agreement can be terminated with at least 180 days' notice without compensation or damages. Reality check: He didn't. But NASCAR and the city negotiated for six fewer days of race set-up and breakdown — from 25 to 19 — for this year's race. What they're saying: "Our unparalleled skyline provides a stunning backdrop for NASCAR's television and streaming audiences, and that's to say nothing of the economic benefits that come with the event," Chicagoland Chamber of Commerce CEO Jack Lavin told Axios in a statement. Zoom in: Saturday's lineup includes The Loop 110 (50 laps), performances by Buddy Guy, the Black Keys and the Chainsmokers, and Q&As with drivers. -The big race, Grant Park 165 (75 laps), is Sunday at 3:30pm with performances by Lauren Alaina and Keith Urban earlier in the afternoon. -NBC will also broadcast the races. If you go: Two-day tickets start at $269 and go up to more than $3,000 for hospitality suites. -New this year is a general admission one-day ticket for $150, with kids free on Saturday and $45 on Sunday (alongside an adult ticket). -Metra has also announced more trains will be running for the event. #nascar #chicago #grantpark #downtown #racing #city

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And NOW, we interrupt your regularly scheduled programming for a post about the Indy 500, and more largely the motorsports industry. 🏎 🏍🖲 💚 ❤️ 💛 💙 🖤 Manufacturing, technology, and life sciences are big economic impacts for many state economies. Racing, while niche can also greatly impact a community and state. In North Carolina, the motorsports industry accounts for $6B. In Henry County, Georgia, their track draws $250M in economic activity. In Indiana, the IMS, the oldest operating racetrack in the United States, hosts the world's largest single-day sporting event, the Indianapolis 500 in May.  It's a sight to behold. Even more impressive, the Indy 500's impact during the month of May is more than half of the state's economic activity, about $1B in total. 😮 😲 🤯 Communities focusing on a particular industry, like racing, can see that economic impact really racks up. Sources: https://lnkd.in/g_HpMxq8 -https://lnkd.in/g4vnUCq2. #incentives #growyourbiz #mayisforracing

Are you aware that NASCAR is back in Chicago? This weekend's second Chicago Street Race is a chance for NASCAR to deliver on what it planned last year before torrential rain disrupted the event. The big picture: The 2.2-mile course that weaves through Grant Park was a tough sell to a city not as consumed with racing as other sports, but NASCAR is using it to attract a wider, more diverse fan base. Friction point: Even before last year's event was disrupted by rain, commuters were mad about street closures in the Loop, downtown residents and alders complained about noise and pollution, and Taste of Chicago fans were frustrated the event lost its summertime Chi slot. Between the lines: Former Mayor Lori Lightfoot brokered the city's contract with NASCAR, which runs through 2025, so some thought Mayor Brandon Johnson would wave it goodbye once he took office in 2023. -The agreement can be terminated with at least 180 days' notice without compensation or damages. Reality check: He didn't. But NASCAR and the city negotiated for six fewer days of race set-up and breakdown — from 25 to 19 — for this year's race. What they're saying: "Our unparalleled skyline provides a stunning backdrop for NASCAR's television and streaming audiences, and that's to say nothing of the economic benefits that come with the event," Chicagoland Chamber of Commerce CEO Jack Lavin told Axios in a statement. Zoom in: Saturday's lineup includes The Loop 110 (50 laps), performances by Buddy Guy, the Black Keys and the Chainsmokers, and Q&As with drivers. -The big race, Grant Park 165 (75 laps), is Sunday at 3:30pm with performances by Lauren Alaina and Keith Urban earlier in the afternoon. -NBC will also broadcast the races. If you go: Two-day tickets start at $269 and go up to more than $3,000 for hospitality suites. -New this year is a general admission one-day ticket for $150, with kids free on Saturday and $45 on Sunday (alongside an adult ticket). -Metra has also announced more trains will be running for the event. #nascar #chicago #grantpark #downtown #racing #city

UPDATE 3:35pm ET: Front Row Motorsports just officially announced that they have purchased one of the SHR charters. So, officially, that is one of the four now gone. ORIGINAL POST: I've had several people reach out to me for my opinion, so here is my two cents -- By now, the world knows that Stewart-Haas Racing is closing down at the end of this season. My heart is broken for all of the SHR employees. This is always the sad part of the racing family. The big question now is what will happen with the four NASCAR Cup Series charters owned by SHR and how much are they really worth. The rumor mill says the charters are worth about $40 million each. However, there is no charter deal in place with the teams and NASCAR and they seem very far apart. There is no TV deal with the teams and NASCAR and they seem very far apart. My thoughts are this for what it is worth and I could be completely off my rocker -- If SHR leases the charters as other charter owners have done instead of selling them right now until the new charter and TV deal is negotiated and finalized between the teams and NASCAR, the possible advantages: 1. Leasing would provide an opportunity for an entity such as JR Motorsports, a new team owner, or a new manufacturer (Honda or Dodge) to come in to the Cup Series at a more manageable cost to "test the waters" for a sustainable business model moving forward. Additionally, this would provide the opportunity for the teams to build corporate partnerships (sponsorships) based on a "known" instead of an "unknown" of whether the team will have a charter and starting position for a specific term. 2. Leasing would provide the opportunity for SHR to potentially monetize the charters even more with a "lease with option to buy" scenario based on how the charter and TV deal play out -- could make them worth more than $40M. Right now, it is an "unknown" scenario which could make the charters worth less in the eyes of an investor. 3. Potentially, NASCAR could be in violation of their own contract with the networks for at least a 36-car field if the charters are not sold and in place on time. This makes the "lease with option to buy" scenario an advantage as it would not violate the contract terms for a 36-car field. Your thoughts? #racing #motorsports

Great to be back on track last weekend at at Oulton Park with British GT! Despite the weather, the team managed to grit through the rain to create some epic content. Creating motorsports content is it's own animal entirely. Quick turnaround deadlines paired with unpredictable changes present their challenges, especially in the rain. You can plan as much as you like, but more often than not, the event schedule will change in one way or another. Managing the unpredictability comes down to instinct, communication and reacting decisively. Experience plays quite a significant part in the game. Knowing how to react in yellow and red flag situations can be the difference between sitting trackside for half an hour staring at an empty track or heading into the pits to capture some close up action. But all of these factors are applicable outside of Motorsports too (often minus the flags) which makes us experts in planning and handling unforeseen variables. Now here's a race start where the planning paid off!

In a past role, I was asked to do desirability research on auto racing and the findings were surprising. Desirability Findings First, racing requires insane amounts of money at every level—especially for the drivers. For the most part, this limits who gets to the top levels of racing to the sons or daughters of wealthy people. The second finding built on this: These children of wealthy people are less likely to share this fact, or much else, about themselves personally. This hurts the sport because fans want to believe they ‘know’ a driver to be able to root for them. Third, teams become dependent on wealthy drivers bringing them money to fund their racing, which hurts innovation and effort on the promotion front. In short, they get lazy. The funny thing about this is that back in the 90s the NASCAR teams used to mock Indycar and F1 as being ‘just a bunch of rich kids buying rides’…and now they are exactly the same program. The bummer for me is I love the concept of professional motorsports, but the fact that only the best drivers in the world ARE NOT on the track is disheartening and pushes me away from it. It is one of the reasons I have warmed to the ‘stick and ball’ sports—I want to see the very best compete (and intimately learn about their stories to get to the top). Reference to attached article; Instead of focusing on ‘saving their way to prosperity’ and divvying up the existing pie more, NASCAR and the other entities involved in professional motorsports would be better served to focus on dealing with the issues of Desirabilty first!

Great to be back on track last weekend at at Oulton Park with British GT! Despite the weather, the team managed to grit through the rain to create some epic content. Creating motorsports content is it's own animal entirely. Quick turnaround deadlines paired with unpredictable changes present their challenges, especially in the rain. You can plan as much as you like, but more often than not, the event schedule will change in one way or another. Managing the unpredictability comes down to instinct, communication and reacting decisively. Experience plays quite a significant part in the game. Knowing how to react in yellow and red flag situations can be the difference between sitting trackside for half an hour staring at an empty track or heading into the pits to capture some close up action. But all of these factors are applicable outside of Motorsports too (often minus the flags) which makes us experts in planning and handling unforeseen variables. Now here's a race start where the planning paid off!