🚀 Is Your Tech Stack Sabotaging Your Success? 🚀 Scaling a large brand is more than just racking up sales—it's about nailing those tech integrations! But what if your current tech stack is actually holding you back from hitting the big leagues? Kate Bray had an amazing conversation with Jennifer Peters, Senior Manager of E-commerce at OLLY, and her insights are truly game-changing. For big brands gunning for growth, seamless integration is the name of the game. Cherry-pick the best tools for each function instead of settling for a one-size-fits-all solution. This strategy ensures you’re always on top with the best products in the competitive E-commerce landscape. 💡 Pro Tip: Don’t let your tech stack trip you up. Optimize for integration and choose the best tools for each function! To watch the full interview and learn from Jennifer's other insights, check out our Youtube channel. 📺 #Ecommerce #Marketing #TechStack #Integration #BusinessGrowth #EcommerceMarketing #DigitalTransformation #AI #DataPrivacy #BestPractices #ScalableSolutions
It was amazing to see you in Vegas! You were incredible Jennifer Peters
We absolutely agree with Jennifer Peters. The real challenge for brands isn't laziness or lack of motivation—it's the time-consuming process of evaluating multiple tools to find the best in class. This often leads to settling for "good enough" solutions, perpetuating the perception of commoditization and the "aren't they all the same" mindset. Service providers must swiftly communicate their key differentiators and added value to stand out. Thank you Kate Bray and Incrementum Digital for raising such a relevant topic.