Incrementum Digital’s Post

The easy route is rarely the best option. Our clients are under pressure, as price continues to be the focus of their supplier-retailer conversations. But for a lot of categories, focusing only on PL and value brands isn't the way to go. Shoppers want premium. They want sustainable. They want innovation... So join us for the June 18th webinar to see how retailers and suppliers are taking a shopper-centric approach, moving the focus on from price and differentiating their brands on shelf. Register in the comments 👇 Not one to miss!

Enhancing your corporate brand through supply chain excellence? Sounds...far-fetched, you might say. I read this really interesting piece in Supply Chain Management Review Magazine and I'm now convinced otherwise. Thank you to my colleague Kevin Sterneckert for sharing this piece with me! #retail #supplychain #supplychainexcellence

Enhancing your corporate brand through supply chain excellence? Sounds...far-fetched, you might say. I read this really interesting piece in Supply Chain Management Review Magazine and I'm now convinced otherwise. Thank you to my colleague Kevin Sterneckert for sharing this piece with me! #retail #supplychain #supplychainexcellence

See how 12 leading brands like JOANN and Eddie Bauer are leveraging cross-channel #loyaltyprograms in this blog.

Many DTC brands consider in-sourcing their production and fulfillment to improve margins, but unfortunately this strategy comes with a big risk... And it's called operating leverage. What is operating leverage? Essentially, high monthly fixed costs. The downside of operating leverage is you need to produce much more revenue and contribution margin to break-even - Which can mean you need to raise significant equity capital to get to break-even. The upside of operating leverage is after you achieve break-even every incremental dollar of contribution margin goes directly to the bottom line - Which can mean BIG TIME profits. You must understand this risk/reward trade off before diving into in-sourcing your DTC brand's operations function. -- Find this post helpful? Consider reposting or giving me Jon Blair a follow.

I see lots of brands thinking Free Shipping is a unique selling point, but many consumers have come to expect it. In an environment where operational expenses are on the rise & profit margins are narrowing, brands facing price competition challenges can strategically set themselves apart by leveraging enticing options such as swift shipping and complimentary return services. These measures not only attract fresh clientele, but also pave the way for distinct brand recognition. 🤘🏼

Consumer Brands Reimagined — Roundtable By Inc42 and Simpl | Unlock the secrets behind strategic product portfolio management and explore how hero products play a crucial role in driving conversions and fostering the growth of D2C brands. Tune into this roundtable to gain invaluable insights. To know more in detail, click here: https://4-2.co/3HijScG

As consumers, you are a key player in keeping businesses competitive. It is your choice of which product to buy ultimately sets the direction that companies take. Also by staying informed - and reporting companies you think are not acting in a fair, competitive manner – you can do your bit to ensure businesses keep delivering more choice, quality, innovation and lower prices. This consumer behaviour leads to battles like Pepsi vs Coca Cola or Adidas vs Nike. Which in turn is fruitful in the landscape of marketing and great for consumers.

"Master the art of leveraging online stores to propel brand expansion . Learn proven strategies to optimize brand's presence and drive growth in competitive markets. Gain invaluable insights into enhancing customer engagement and boosting sales through effective store management techniques. Establish a strong foothold in today's dynamic e-commerce landscape. #BrandGrowth #EcommerceSuccess #StoreOptimization #Amazon"