IMPACT BBDO’s Post

🫶 Purposeful partnerships are what make our world go round, and it seems we’re not alone. Cannes Lions International Festival of Creativity's State of Creativity Report has found: "An easier (as opposed to difficult) client-agency relationship has a positive effect on the entire creative development process." Companies that find the client-agency partnership 'easy' report benefits across the strategy, planning, ideation and impact phases, too. It’s why transactional relationships must be on the out, as they pave the way for truly collaborative ones. Swipe for a little look at how our film department puts this into practice with our brilliant partners, Singer Capital Markets 🎥 #Sledge #contentproduction #contentcreation #filmmakers #purposefulpartnerships #creativity

🌐🎬 The Power of Digital Distribution: Transforming How We Watch Films 📺✨ The world of cinema is undergoing a remarkable transformation, and at the heart of it is digital distribution. 🚀 Digital platforms are rewriting the rules, allowing films to transcend borders, connect with global audiences, and offer an array of content that caters to diverse tastes. 🌍🍿 From cost-efficiency to immediate availability and sustainability, the advantages are undeniable. These platforms not only benefit filmmakers but also provide us, the audience, with limitless choices. 🤩 As the digital distribution revolution continues, it's time to embrace the boundless possibilities it brings. Let's celebrate the future of cinema together. 🙌📢 #DigitalDistribution #CinemaRevolution #Filmmaking #Audience #GlobalAccess #Innovation #FilmIndustry #DiverseContent #EmbraceChange #ott #filmmakibg #filmproducers

Based on feedback from 300 cinemas located in 33 countries, this report from Europa Cinemas is worth a read for anyone interested in the future of European cinema following the impact of COVID-19 on moviegoing audiences. 🎥 Key takeaway: "83% saw audience development innovations as the foundation of [European cinema] recovery and growth strategies. A further 64% agreed business innovation was essential". There we have it. Our cinemas can grow and thrive, but we need to embrace our creativity and not rely on business-as-usual techniques to make it happen! #cinema #film #Europeancinema #audiovisual #EuropaCinemas #communitycinemas #sustainability #socialimpact #filmindustry #creativeEurope #innovation #collaboratetoinnovate #audiencedevelopment

CANAL+, the French premium TV channel, intended to communicate that it supports short films too, not just long-format feature films. So, the brand's agency BETC Paris produces a hilarious short film that underlines the core message: 'Sometimes, it is better to keep it short'. While doing so, the film parodies many familiar action movie tropes... but it's just that the situation doesn't have the luxury of time! 😂 #advertising #marketing #creativity 

Your brand's story deserves the spotlight, and our blog is here to make it happen. Dive into the full blog post here: https://lnkd.in/e4d9X7JD Let's kickstart a conversation! Have you witnessed the impact of a powerful branded film? What distribution and promotion strategies have worked wonders for your brand? Share your insights in the comments below. And if the blog resonates with your brand ambitions, a thumbs-up is always appreciated! Lights, camera, engagement! 🎬✨ #Brands #BusinessOwners #BrandedFilms #MarketingStrategy #DigitalPromotion #CinematicExperiences

Just a snippet of what we do 🤩

CACI Ltd Brand Dimensions U.K. Insights: "Comparing sales year-on-year, Everyman Media Group PLC saw a 71% increase against July 2022, whilst Curzon had an even more impressive 144% uplift. The three largest #cinema brands – Cineworld Cinemas Ltd, Vue UK&I, and ODEON Cinemas Group – all benefited from year-on-year sales growth of above 30%, with only the latter two sitting below the industry average of 44%. Competitive Socialising operators tracked, including the likes of Flight Club Darts and Hollywood Bowl Group Plc, saw sales increase by 41%" #leisureproperty Harriet Shaw Arabella Dalloz Cinema Technology Community (CTC) More about Brand Dimensions: https://lnkd.in/en99ZmkX

Rethinking Distribution: A Lesson from "Everything Everywhere All At Once In today's fast-paced media landscape, timely access to films is crucial for maximizing revenue. Yet, despite the best efforts by the distributors, producers, and filmmakers, the traditional distribution system fails to reach the film’s maximum audience in an efficient and timely manner. "Everything Everywhere All At Once," the acclaimed 2023 Oscar winner, serves as a prime example. Despite its popularity, it reached only 40% of US theaters at its peak and faced delays of 3-8 months in key international markets like India, leading to a significant loss in audience interest and revenue. MovieSaints research reveals a striking fact: "Everything Everywhere All At Once" could have seen an additional $170 million in global revenue if it reached the maximum audience at the right time. This isn't just about one film; it's a trend we've noticed across 30 years of Oscars Best Picture winners. Our innovative hybrid model promises to bridge this gap, ensuring films are available to the widest audience at the peak of demand. Take a look at our research and let us know what you think about it - "Everything Everywhere All At Once”: https://lnkd.in/eD7QC_jB If you’re curious about how we are trying to change the film distribution, shoot us an email at - contact@moviesaints.com #FilmDistribution #GlobalCinema #RevenueGrowth #MovieSaints #OscarWinner A24 #EEAAO 

What does everyone think of this? PR that announces the attachment of a director to a commercial project? Reads like something youd expect to see in The Hollywood Reporter. Is this the first of its kind or does anyone remember similar PR ahead of a production and way ahead of release. This one definitely has me thinking... John Lewis have always been heavy on PR around their Christmas spot, usually ramping it up in Nov. And their headline routinely has a heavy lean into their director and prodco. They definitely like their A-list talent. But the PR has been timed with release. So whats the strategy on the timing here? And who exactly are they talking to with this industry specific story so early in the process? There is definitely some leverage being used... but to what end? Here's what grabbed me... in a time when it seems that an individual person's artistic value has never been more threatened... here is an example of that very value being leveraged by a brand with a long history of data that likely speaks to what a uniquely talented director with an original POV can do for a film... and ultimately a brand. #talentmanagement #filmmaking #humancreativity