IMPACT BBDO’s Post

The Natural Moments | Commercial BTS Behind the scenes of a commercial is the unseen tale of inventiveness and teamwork, where idea meets reality. What captivates people's hearts and minds is the deft dance of ideas and workmanship that creates enchantment. Unscripted moments are when the alchemy of passion and accuracy turns ideas into gripping stories and reveals the invisible fabric that makes items come to life on television. With quick skill, we created a commercial masterpiece by combining strategy and creativity. Each frame is a narrative that has been painstakingly created to appeal to viewers. Our journey was a symphony of creativity, from concept to execution, grabbing attention and making a lasting impression in the dynamic world of advertising. #dubaicommercials #dubai #dubaifilm #commercialproduction #BTS

With only 4 days in cinemas, #GoatLife secured a place in the top 10 movies Q1/24 in UAE. Released on March 28th, this film quickly climbed the ranks and secured the #6 position. This title is a testament to the power of diverse and engaging content. During the first quarter of this year, the GCC market experienced a drop in performance compared to last year. However, the UAE Box Office only had a 7.8% decrease in the first 3 months of the year - while other countries had two-digit decreases. One of the reasons why the UAE market performed better than the rest of the countries is the presence of multiple sources of film supply. The number and variety of non-US titles increased in UAE for the first three months of the year. This shift in content mix significantly impacted the market, with Indian content representing 48% of the box office, compared with 39% last year, proving the potential of diverse content in driving market growth and resilience. Diversity of content is key to returning to pre-pandemic performance in the GCC region.

Women in Film and TV (WIFT) took the spotlight today at the 6th Edition of META Cinema Forum, the largest and most influential cinema convention in emerging markets at the prestigious Grand Hyatt in Dubai. #wift #dubai #uae #menews247 #uaenews #middleeast #middleeastnews #gulfnews #menanews #arabnews #businessnews #technews #corporatenews

Women in Film and TV (WIFT) took the spotlight today at the 6th Edition of META Cinema Forum, the largest and most influential cinema convention in emerging markets at the prestigious Grand Hyatt in Dubai. #wift #dubai #uae #menews247 #uaenews #middleeast #middleeastnews #gulfnews #menanews #arabnews #businessnews #technews #corporatenews

Let ME (Middle East) entertain you! The Middle East has a rich cultural heritage that demands local content strategies that take into account the local culture in script and film production. Replicating Hollywood in the region is not a viable solution, as Americanizing scripts will not necessarily lead to commercial success. Instead, we should focus on economically sustainable projects that ensure longevity in the industry. Overspending on budgets has resulted in many studios declaring bankruptcy, so let's learn from history and prioritize financially viable projects that provide sustainable employment opportunities, broadens the local cultures and creates a functioning ecosystem with network effects. Independent film producers have a great opportunity to work in the Middle East, where the theatrical infrastructure is growing rapidly. The diversity of content required in some markets, due to the melting pot of cultures, makes this an exciting time for the industry. A data driven approach is essential. As always, the choreography always matters at all levels. Let's take inspiration from the region's rich cultural heritage and create content that resonates with local and global audiences and showcase to the rest of the world that the Middle East is now here to entertain the world! Fadi Ismail Luke Beermann Gurpreet Chandhoke Steve Olson James LaRosa Neil Cabral Mariana Franco Mini Sarma Elie Kawkabani Ibrahim Sagna Anghami OSN MBC Media Group الصندوق الثقافي | Cultural Development Fund Film AlUla twofour54 Abu Dhabi - Media and Entertainment Hub Red Sea Film Foundation Eagle Films ME AlSadaf Company for Production STARZPLAY myco.io Read more about the exciting developments in Middle Eastern cinema in the linked article. #MiddleEast #Cinema #FilmProduction #LocalContent #IndependentProducers #CulturalHeritage

In a significant move for cross-cultural cinema, #Saudi #Film #Nights are set to take place in #Sydney and #Melbourne from June 26-28. This event is a result of a #partnership between Blacksand Pictures and the Saudi Film Commission. The showcase will feature four Saudi films providing #Australian audiences with a unique glimpse into Saudi #storytelling and #filmmaking. ▪️The primary aim of Saudi Film Nights is to foster #cultural #exchange and open doors for collaboration between the Australian and Saudi film industries. Beyond this, the event seeks to highlight the #growing #opportunities for filmmakers outside of traditional markets like #Europe and #NorthAmerica. There's a strong anticipation that this initiative will pave the way for future co-productions, distribution partnerships, and potentially even a formal co-production agreement between the two countries. ▪️The Saudi film industry has experienced remarkable growth, reaching nearly $1 billion in value since 2018. With over 600 screens across 22 cities, the industry is rapidly expanding and gaining international recognition. The collaboration with #Australia marks a significant step in showcasing Saudi #talent and stories to a global audience, while also fostering mutually beneficial partnerships in the film sector. #SaudiArabia

🎬 Saudi Arabia's entertainment sector is booming! The General Authority for Media Regulation reports over 61 million movie tickets sold between April 2018 and March 2024, with nearly 2,000 films screened. Of those, 45 were locally produced, showcasing the country's growing film scene. 🌟 This success is attributed to the country's commitment to cultural diversification, aligning with Vision 2030's national transformation plan. This initiative aims to expand the economy beyond oil and improve the quality of life for citizens, with the entertainment sector being a key target. By 2030, the industry aims to contribute over $23 billion to the GDP and create over 100,000 jobs. 👉 Are you excited to see the growth of the entertainment industry in Saudi Arabia? Share your thoughts below! #SaudiArabia #EntertainmentIndustry #Vision2030 #CulturalDiversification

In the world of cinema, where talent intertwines with storytelling, the announcement of the Red Sea Fund's sponsorship of 33 distinguished projects across Saudi Arabia, the broader Arab region, and Africa stands as a testament to the future of film. The Red Sea Film Foundation, the driving force behind this fund, has once again showcased its unwavering commitment to nourish and develop skills in the global cinematic landscape. These projects are not just numbers; they are emblematic of the richness and diversity that filmmakers from these regions bring to the table. Each of these projects, currently under development, offers an enthralling tapestry of genres—dramas that stimulate thought, documentaries that delve deep into stories less told, and animated creations that whisk viewers away into other worlds. It's not merely about providing financial backing; it's about giving voice to the narratives that underscore the cultural, historical, and societal profundities of Saudi Arabia, the Arab world, and Africa. A particularly noteworthy aspect of the Red Sea Fund's endeavor is its pronounced emphasis on the burgeoning Saudi film sector. While the global industry witnesses the meteoric rise of filmmakers from various corners, Saudi Arabia's talent pool remains a vast ocean, teeming with untapped potential. By prioritizing Saudi talent, the fund aspires to usher in a cinematic renaissance, facilitating the Kingdom's success both on home turf and on the international stage. It's more than just funding. It's about mentorship, resources, and creating bridges of intercultural discourse. The stories from these regions are poised to challenge perspectives, inspire dialogue, and bridge cultural divides. Culminating this cinematic celebration is the third Red Sea International Film Festival, scheduled from Nov. 30 to Dec. 9 in the picturesque city of Jeddah. Attendees can expect a diverse lineup, from timeless classics to novel productions, honoring the art and craft of film maestros while introducing the world to the rising stars of the region. The future of cinema is here. It's diverse, it's global, and it promises stories that transcend borders. The Red Sea Fund, with its dedication to growth and excellence, is shaping this future—one film at a time. #RedSeaFund #GlobalCinema #EmergingTalent #entertainment #entertainmentindustry #investment #culture #visitsaudi #vision2030 #saudi2030

The dawn of AlUla’s cinematic era has just begun.    Today at the Future Investment Initiative in Riyadh, alongside our CEO Amr AlMadani, I had the privilege of being part of a significant milestone in AlUla’s history. Film AlUla, RCU’s film agency, has just signed a groundbreaking three-year partnership with global media company Stampede Ventures.     Over the coming years, this partnership will bring no less than 10 productions to AlUla, which we all know for its stunning landscapes and picture-perfect locations. That means the sharing of 10 different perspectives that stand as a testament to AlUla's remarkable transformation as one of the world’s top luxury boutique destinations for history and heritage, art and culture, adventure, creativity and more.    This deal is not merely a business venture; it is a collaboration that is set to redefine the city’s growth for years to come, drawing in global filmmaking talent, creating opportunities for AlUla’s economy and its people, and fostering heightened cultural development. At RCU, we are excited for the potential this brings in positioning AlUla and its ancient story, enabling it to take centre stage in an entirely new way – one that will undoubtedly leave an indelible mark on the world of cinema.

Brand storytelling at it again ⚡ Your consumers will stick with you as long as you give them a reason to; and no, that reason doesn't need to be a promo, discount, or sale. Ready to get real in your storytelling? Let's chat.