IGA, INC.’s Post

Businesses after Halloween... 👻 November means the start of the holiday season for most businesses so it's time to start thinking about Holiday promotions! 🎁 How are you going to stand out this holiday season? ☃️ #Holidayseason #Promotions #Blackfriday #Holidaypromotions #marketingtips #MarketingNews #Cybermonday

Unsurprisingly I have not comes across the Very brand out in the world very often as I am not their target audience. In fact I'd not even seen their stonkingly high performing Christmas ad until today (it scores 5.7 stars on the System1 scoring platform). https://lnkd.in/e9pHucyM On the face of it, to me, the ad seems quite run of the mill however if you listen to Jessica Myers with Jon Evans on the Uncensored CMO you'll get some interesting insights behind how it was created. It's an excellent conversation and certainly worth some of your valuable time today. - Amazing insights around how to engage agencies through a pitch process. - The power of testing creative and creating a fluent device. - Long term marketing in retail and the future of the brand. https://lnkd.in/eRBQANNm #effectiveadvertising #advertisinginsights #brandbuilding

I have a question for my far more intelligent peers. What do we make of this article? I was always taught that an "effective" campaign is one where your marketing and communications have a proven impact on business results. So by that logic, how can we say Aldi's was the most effective Christmas ad, when the commercial period isn't over yet? Are we now using "effective" as a blanket term for anything that outperforms other ads in some form - i.e. a popularity contest rather than commercial impact? The conflation of popularity and effectiveness in recent years is genuinely confusing 😭 P.S. this is no attack on Campaign, the article is running across multiple marketing publications.

Connect with us at NACS Show next week and mark your calendars for October 4th! You don't want to miss Ken Parent's panel as he is joined onstage by Rachel Puepke, VP of Marketing and Merchandising at CEFCO Convenience Stores, Abigail ⛽️ Cerra, Senior Manager of Innovation & Brand Marketing at Refuel Operating Company, LLC, and Stuzo's Chief Customer Officer, Jake Kiser. Audience members will gain exclusive insight into how leading retailers build loyalty programs including: ⛽ How to drive incremental purchase behavior from your customers. 📈 How to leverage the data in your loyalty program to drive meaningful business outcomes. 🛑 How to avoid incentivizing your customers to buy what they were already going to buy from you.

Halloween has long been an exciting opportunity for retailers to captivate consumers with creative products and promotions 👻 However, as you embark on your Halloween retail journey, embracing the power of audio and video to enchant your shoppers can elevate your Halloween retail journey and create memorable experiences for long term brand loyalty. Read more about how Halloween can engage all the senses in our latest article 🎃

🛍 Half of all American high earners are dollar store shoppers, and the number who shop at them has increased 18% since the end of 2020. Learn more about the latest retail trends at GWI

This exemplifies the importance of observing the social media landscape and seizing the opportunity it presents. #digitalmarketing #socialmedia

The e Commerce industry has seen a boom in Pakistan since COVID. The market has seen some new entrants who entered the e Commerce industry with the aim of creating a side hustle but instead created a full time business for themselves. Sales like 11.11 or White Friday have been a source of incredible sales hikes as customers are able to avail huge discounts. The e Commerce industry has been a source of increase in sales for brands as well. They used online platforms as a new POS to increase their reach to customers and offer them the convenience of shopping from the comfort of their homes. The e Commerce industry has huge potential and margin of growth. The integration of AI has further improved the customer experience and has reduced the footfall in traditional brick and mortar stores. #ecommerce #ecommercemarketing #ecommerceseo #ecommercebusiness #onlinebusiness

Businesses after Halloween... 👻 November means the start of the holiday season for most businesses so it's time to start thinking about Holiday promotions! 🎁 How are you going to stand out this holiday season? ☃️ #Holidayseason #Promotions #Blackfriday #Holidaypromotions #marketingtips #MarketingNews #Cybermonday