We have updated the Olympic-themed sweepstakes and display contests, which will now run July 17 to August 11, 2024. Click for new details on the shopper sweepstakes and how to enter the retailer display contest!
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The buzz of global sports events is often reflected in shopping habits. For example, the London 2012 Games boosted the UK sports market by as much as 10 percent, with much of the economic growth taking place within the first week of the event. However, online retailers often overlook the #sales opportunities available in other markets. As we near the #ParisSummerGames, sellers need to ensure that they are in the best position to capitalise on the opportunities that this event provides. For NewDigitalAge, our managing director Tony Preedy urges retailers to review their international sales strategies and explains how they can work with online #marketplaces to diversify their audience and boost their #crossborder sales. For the full article, see here: https://lnkd.in/eZmMMH7V #olympics #summer #international #online #marketplace #seller #retail #crossborder #ecommerce
Paris Summer Games: making the most of the sales opportunities - New Digital Age
https://newdigitalage.co
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🤯 "This Store Actually ENCOURAGES People to Steal?!" 🏃♂️ Think you can outrun a retail security guard for free kicks? Willing to put your speed to the test? Distance, a Paris-based running store, just dared customers to snag items with a tag that read, "ROB IT TO GET IT." The catch? Their security guard for the day was Méba Mickael Zeze, one of France's fastest sprinters (he can cover 100 meters in under 10 seconds). 🛒 Why This Matters Zeze nabbed 74 would-be thieves, while only 2 managed to sprint away with free merchandise. The store claims the campaign's impact was "really big." But this was more than a marketing gimmick; it was an experiential retail event that went viral, even catching the eye of the Washington Post. (link below) 🔥 My Take The store played it smart by not advertising the event beforehand to avoid a mob scene. They relied solely on in-store signage and the element of surprise. It's a throwback to the days of "blue light specials," or "treasure hunt shopping" where the thrill is actually being in the store to find a welcome surprise. 🤔What do you think? Could "surprise in store events" be the start of a new trend in experiential marketing to boost retail foot traffic? 🤔 #retailinnovation #viralmarketing Source: https://wapo.st/408ZNhv (A story about retail and running?? how could I NOT post about this one?)
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'🔜 JD Sports prepares to hit one million loyalty members with big rewards🎉💰 JD Sports is close to hitting one million members on its 'JD Status' loyalty programme just seven months after its launch. 🚀🙌 #JDSports #LoyaltyProgram #Rewards #OneMillionMembers #JDStatus' by Retail Gazette about JD Sports Italia
JD Sports prepares to hit one million loyalty members with big rewards JD Sports is close to hitting one million members on its 'JD Status' loyalty programme just seven months after its launch.
https://www.retailgazette.co.uk
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If you do what you love, you'll always love what you do. Advertising is my passion and tutoring is my hobby, they both make a difference to people's lives. I am a B2B media professional helping Fintech companies to grow.
Greeted by Beckham at Waterloo Station, Euro 2024! I took this photo at Waterloo Station yesterday, where I was greeted with a garish red takeover of a smiling Beckham plastered on every screen. As I walked up the escalator, disappointed at the England draw, a monumental giant red flag with Beckham's head grinning away at me cheered me up. My curiosity was sparked, as I waited for my train, I sat there to see what brand he was promoting. It was surprisingly an AliExpress ad, China's Tech giant. The ad felt cheesy, but has managed to do the trick and get my attention. Now, I'm noticing the bright red AliExpress perimeter advertising during the France v Netherlands match and I can't seem to stop noticing AliExpress! The iconic football legend, has teamed up with AliExpress for a quite literally unforgettable advertising campaign during Euro 2024! 🏆⚽ Beckham's involvement is a testament to his unparalleled appeal and versatility as a brand ambassador. Why Beckham? 🤔 1. Global Appeal: With a career spanning Manchester United, Real Madrid, and beyond, Beckham is a household name worldwide. His influence transcends borders, making him an ideal spokesperson for international brands like AliExpress. 2. Authenticity: Beckham's genuine persona and relatable charisma resonate with diverse audiences. His journey from sports to entrepreneurship and philanthropy adds layers of credibility to his endorsements. 3. Brand Synergy: Beckham's commitment to excellence aligns perfectly with AliExpress’s mission to deliver high-quality products and exceptional service. His involvement is set to elevate the brand's visibility and trustworthiness. Additionally, this week Beckham is joining forces with Prince Charles for the "Sustainable Future" campaign, aimed at promoting sustainability and environmental awareness. He is a beekeeper, looks after chickens and avid gardener. This collaboration highlights Beckham's dedication to important global issues and his versatility as a public figure. Beckham’s endorsement portfolio includes other prestigious names such as: - Adidas: Long-time partnership - H&M: Collaboration on fashion-forward collections. - Haig Club: Co-owning a unique single grain Scotch whisky brand. - Breitling: Representing luxury and precision in watchmaking. David Beckham continues to redefine the role of a brand ambassador, blending legendary sportsmanship with entrepreneurial acumen and global influence. Can't wait to see the magic unfold during Euro 2024! 🌍✨ #DavidBeckham #AliExpress #Euro2024 #PrinceCharles #SustainableFuture #Sustainability #BrandAmbassador #Marketing #FootballLegend #Endorsements #GlobalIcon #beekeeper
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How to Benefit from Fan-Based Marketing in Sports. Step 1. Collect First-Party Data Step 2. Earn Partnership Revenue Step 3. Sell More Tickets & Merch Feel free to reach out to me directly to learn more about these 3 key steps. #fanengagement #partnershipsuccess #ticketsales #merchandise
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Maximize foot traffic: Revealing the impact of mall marketing campaigns! Welcome back to part 2 of our FATTI Marketing Survey series! We're diving deeper into the fascinating world of mall marketing campaigns and their impact on anchor stores vs. line stores. It's no secret that anchor giants like Checkers, Woolworths, Spar or Game often steal the limelight during events or campaigns. But here's the catch - the success of these campaigns depends on several key factors: 🔑 1. Tenant involvement: Teamwork makes the dream work! When we get all tenants on board, we create a cohesive front that entices shoppers to explore new areas within the mall. It's no longer just about the familiar stores; visitors are drawn to fresh offerings, exciting brands, innovative products and services. 🔑 2. Event Location Matters: Location, location, location! 📍 Hosting events near entrances can drive visitors to the event itself or to nearby anchor stores for quick stops. However, when events span an entire floor or hallway, we see a spike in foot traffic to line stores, especially among smaller, quieter retailers looking for exposure. 🔑 3. Cross-promotion is key: Together we thrive! National stores can leverage the power of cross-promotion and co-branding with line stores during events. This strategy not only raises awareness, but also introduces shoppers to unfamiliar gems within the mall. Intriguing, right? Stay tuned for part 3 as we uncover more insights on optimizing mall marketing campaigns! #MarketingStrategy #MallMarketing #RetailInsights #FATTIResearch #fatti
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Gear up for the ultimate sporting adventure with the inside scoop on Australia's top sporting goods retailer! Unveiling the secrets to scoring the best sports equipment, apparel, and accessories in the land down under. Explore our latest blog entry at https://lnkd.in/gU73WiXb to discover: Where to find the latest and greatest gear. Tips for making the most of your sporting goods shopping. What sets Australia's sporting retailers apart from the rest. Get ready to elevate your game – it's time to shop like a pro! Dive into the blog now and share your favorite sporting goods shopping tips in the comments below. #RaceSportingGoods #RaceGroupAustralia #SportingGoods #RetailTherapy #GameOn
The Leading Sporting Goods Retailer In Australia
https://www.racesports.com.au
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The sports sector is a hugely competitive industry, dominated by well-known brands. But the way sports consumers shop has changed in recent years, and these changes bring a wealth of opportunities for ecommerce businesses to dominate. Using findings from InternetRetailing's Global Sports Goods 2024 report, we take a look at the key trends in sports ecommerce this year, and offer our own tips on how sports retailers can use them to their advantage. Read it here 👉 https://lnkd.in/ejmFfd6V #sportsecommerce #sportsretail #ecommercetrends
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🎉🖤 Big Savings Alert! Enjoy 20% Off Sitewide on Barstool Sports 🖤🎉 Ready for epic deals? Barstool Sports' Black Friday Cyber Monday sale is ON! Get 20% off across the entire site. And here's the behind-the-scenes magic: I've crafted custom sales logic tailored for us. With the sale logic enabled, the original price gets a strike-through effect on the home page product cards, PLP product cards, and product details page. Coupled with an automatic discount powering the prices on the quick cart and cart page, the merchandisers on our team can dynamically adjust the sale percentage to be displayed on the front end for every one of our future sales. It also calculates the prices for the four currencies we accept. Less stress for holiday sales and lets the computers do the work. Shop now at store.barstoolsports.com and make this holiday season a win! 🚀
The Barstool Sports Store | Official Merchandise
store.barstoolsports.com
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This festive period and 2024 is ripe with opportunities for businesses, especially in promotional marketing. Catherine Shuttleworth, Founder of Savvy Marketing, shares her insights with IPM. 🛒 Shoppers are looking for more personalised offers this festive season and this is aided by sharing data with retailers to help make offers more bespoke. Time-specific offers are also resulting in deeper discounts. 💡 Savvy Marketing's monthly consumer surveys reveal a preference for deals that offer clear benefits, such as free utilities or trial subscriptions. This trend underscores the importance of value-based purchasing decisions in the promotional landscape. 🏆 Brace yourself for an unprecedented fusion of sports and marketing in 2024. Catherine S. predicts a surge in promotions tied to major sporting events, particularly the 2024 UEFA EURO. Find out how this synergy could redefine engagement strategies in the marketing world. 👉 Discover the Full Article Here: https://buff.ly/3TmC8ZT #festivemarketing #retailtrends #consumerbehaviour #marketinginsights #marketing
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