Other stories in our latest newsletter include: - Insect Repellent Category Insights from SC Johnson - McKim's IGA Works to End Summer Hunger - Register for our upcoming webinar on Shopper Engagement & Communication #retailgrocery #categoryinsights #shopperengagement
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Explore this case study, demonstrating the effectiveness of product bundles and their adaptability in meeting specific needs and criteria. #algonomy #ecommerce #productbundling
How eCommerce Retailers Can Drive Revenue Growth with Strategic Product Bundles
https://algonomy.com
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👀 Have you noticed the inflatable Santas & lawn ornaments already creeping into retail stores during back-to-school shopping? 🎄 The so-called "Christmas creep" is showing up earlier than ever this year, as retailers are banking on the holiday season to loosen consumers' purse strings. The past few months have seen a dip in discretionary spending on non-essential items. BUT consumers are telling us they're ready to spend this holiday season. 74% of them say they'll spend at least as much or MORE than last holiday season (with one-third of folks planning to spend more). With the spending intent there & competition high, determining the right messaging to ensure that your product or service stands out from the noise is crucial. 🔎 Get in-depth consumer insights & strategy guidance to help you determine the right plan for you now on Magid AD.VANTAGE. 📩 Email advantage-team@magid.com with the subject line "Free Trial" to get immediate, free access to the platform. #ConsumerResearch #MarketingStrategy #SalesCoaching #HolidaySeason #ConsumerSpending
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Exciting insights from our latest survey! Using our Agora USA insights community, we surveyed 400 Snickers customers to gauge their likelihood to recommend the brand. The result? An impressive NPS of 52! This showcases the strong loyalty Snickers enjoys among its consumer base. 🍫👏 #NetPromoterScore #BrandLoyalty #AccelerantResearch #SnickersNPS
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In a world where understanding your customer is key, Matthew Hamory and Adam Goodliss article is a game-changer for grocers. They're not just talking data; they're talking a deep dive into the heart and soul of consumer behavior. Imagine knowing not just what your customers buy, but why they buy it. This isn't about filling shelves; it's about filling lives with choices that resonate. From psychographics to digital footprints, it's time to redefine grocery retail. Dive in and discover how to connect with your customers on a whole new level! #RetailInnovation #CustomerInsights #FutureOfGrocery"
Don’t miss out: Know your shoppers beyond your own channels
insights.alixpartners.com
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If a child unhesitatingly bites the head off a chocolate Easter bunny is it an early sign of psychopathy? Maybe not. But it does seem suspect. Deciding what part of the bunny to start chomping first is the most difficult part of Easter. The rest is easy—the hunting for eggs, the eating the big meal, and the shopping online for Easter treats. Retailers make the shopping as easy as possible with display advertising associated with Eastery, chocolatey keywords. We analyzed Easter emedia at Tesco in the UK this year. Check out our analysis to see what we discovered. And if your kid's a head biter, keep an eye on him, will you please? 👮♂️ Data Impact by NIQ. A new generation of ecommerce analytics. #chocolate #digitalshelf #ecommerce #easter
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A big misconception in retail: Holiday shopping ends when the festive season concludes. Don't underestimate the enthusiasm of devoted shoppers, who continue browsing and buying long after December 25. They're deal-seekers who continue shopping for themselves, and the numbers of shoppers with this mindset has risen steadily over the last 3 years. To win over these shoppers, I highly recommend you take a look at these 3 post-holiday marketing campaign strategies:
Holiday Shopping Insights: Keep momentum with devoted shoppers
google.smh.re
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🐱Not every industry is re-paw-ting a decline in sales🐶 Due to economic uncertainty, many retailers are reporting a drop in sales. But, Pets at Home has reported a 7.9% increase in revenue. Consumers won’t be deterred from spending on things they hold dear. Pets are often #1 on this list. As retailers, you need to tap into what your audience cares most about. Use your marketing to align your product to this. With clever positioning and storytelling, you can show why your audience still should want to spend with you. What’s something you’ll keep spending on? For me, it’s health and fitness. I strongly believe in the saying ‘health is wealth’. #retailtrends #retailnews #pets
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Exciting News for Garden Store Owners! We're thrilled to announce our latest solution for garden centers: a seamless integration between your Counterpoint Point of Sale and your online store! Say goodbye to the hassle of managing separate inventories and customer databases. With our service, everything is synchronized in real-time, ensuring your stock levels and customer details are always up-to-date, both in-store and online. What this means for you: 1. Real-time inventory updates 2. Unified customer insights 3. Smoother online and in-store shopping experiences Ready to grow your business effortlessly? Contact us to learn more and get started! #GardenCenterTech #RetailInnovation #PointOfSaleIntegration #GardenStore #RetailTech #GrowYourBusiness #gardeningtips #omnichannelmarketing #marketing #marketingtips #ecommercetechnology
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It’s time for another Battle of the Brands! Today, two water enhancers, Prime and Gatorade Zero, are trying to emerge victorious in a distance recognition duel. Distance recognition measures the degree to which brands have built sufficient mental availability to enable consumers to identify them from afar. Which brand, Prime or Gatorade Zero, can consumers spot from the farthest away? #designmeetdata #battleofthebrands #packagingdesign #packaging #analytics #cpg #visualdesign #redesign #brand #branding #branddesign #consumerinsights #marketresearch #datadriven #data PRIME
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Creating and generating the conditions for health and well-being isn't hard when you seek to listen and aim to act. There is such a strong interest in having food retail to be healthy, and also a desire for employment, both with little opportunity or option in Bellevue/Ward 8. It's not hard to see what the solutions are; Generate More Health, LLC can equip the leaders to respond, finance, and fund them. It will take a whole community approach. #foodequity #foodsecurity #communityhealth #publichealth #Blackownedbusiness #homegrown #healthequity https://lnkd.in/eRRw6F48
Partnered with &Access Retail Solutions and Video Boothe Collaborative to conduct 60 interviews yesterday in Bellevue/Ward 8. It was a long day but a fruitful one - the community is ready for proximate grocery and healthier food options. #foodequity #foodsecurity #publichealth #Blackownedbusiness #homegrown #culturematters #healthequity
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