Thom King’s Post

https://lnkd.in/gbfUWV8t? How important is low sugar? In short, a low- or #nosugar positioning is essential for addressing the needs of today’s active nutrition consumer. This group tends to be more health conscious than the general population, and better informed about the benefits and drawbacks associated with individual ingredients – especially sugar. Mintel research suggests that nearly half (46%) of consumers who use sports nutrition products avoid products that are high in sugar. While reducing sugar content is a central goal, doing so can create formulation challenges, Icon Foods is here to help. Sugar substitutes and adaptogenic compounds can impart a shift in taste profile and texture in the final product compared with conventional sugar. Balancing off-notes becomes a key consideration for ensuring the end-product is appetizing. Icon Foods is a leader in ingredients for #noaddedsugar gummies. Our fibers, sweeteners, sweetening systems, and sweetness modulators are designed to make deep clean cuts to #addedsugar without compromising mouthfeel or tastes.

Presentation is everything. My friends Marcin Malyszko and Amit Singh from Mission Craft Cocktails sent me the delightful set of amazing craft cocktails ranging from cosmopolitan - jalapeno pineapple margarita - mai tai - old fashioned and the original margarita. Kick yourself a solid and get some of this. As I say "it's better to be a good live than have one".

https://lnkd.in/gNP2uN7N - Thom King, CIO and chief food scientists at Portland, Ore.-based Icon Foods, states #reducedsugar and better-for-you options are still trending. “With frozen desserts, inclusions can add significantly to the #addedsugar. We’re seeing an uptick in demand for low or #nosugar inclusions, such as chocolate flavored chips and sprinkles, as an easy way to reduce overall sugar. Homemade ice cream is also seeing a revival, especially as a way to make a healthier version with frozen fruit or by adding protein powder,” he says. Market research from Innova states that more than one in four consumers globally choose healthier alternatives for desserts and ice creams. Icon Foods is here to help you make deep clean cuts to your frozen dessert formulation with our line of inclusions, fibers, sweeteners, sweetening systems, and sweetness modulators.

https://lnkd.in/g4WpGjRW - There are some changes occurring in the sports nutrition space, however. “Manufacturers are racing to hit 50 grams of protein in a single serving. Consumers want more protein, more fiber and low or no sugar,” reveals Thom King, CIO and chief food scientist at Icon Foods, Portland, Ore. Let Icon Foods help you with the race to 50 grams with out line of sweeteners, sweetening systems, fibers, and sweeteners modulators all designed to make deep clean cuts to #addedsugar without compromising taste.

https://lnkd.in/gzdsPiVB - Thom King, chief innovations officer at Icon Foods, Portland, OR, says that functional carbonated beverages with prebiotic fibers, such as poppi, OLIPOP PBC, Mighty Pop and Perfy, have benefited. Beverages containing electrolytes also have reaped the benefits of clean label interest. “Nutrient-dense, high protein, ready-to-drink (RTD) beverages are also growing with the clean label trend,” King notes. “Many are more than 30 grams of protein per serving, with no added sugars, prebiotic fibers, as well as some with greens.” He suggests that RTD, clean label, protein meal replacement beverages are a big trend that will continue to grow. Icon Foods is here to help you clean up your ingredient declaration and nutritional fact panel with sweeteners, fibers, sweetening systems, and sweetness modulator all design to make deep clean cuts to #addedsugar

https://lnkd.in/gHh5dh7M - Thom King, chief innovation officer and chief food scientist, Icon Foods, did caution that flavor maskers can also cover up flavors that bakers want to come through, which can mean more ingredients must be used to get the same taste perception. “If you blend steviol glycosides that are from stevia with mogroside V, which is the sweet constituent in monk fruit, those two glycosides actually mask each other’s off notes,” he explained. “Together they work as a masker, but the only downside is it will also mask desired flavors. So if you’re using a citrus flavor or vanilla, you’ll have to increase the amount of flavor you’re using.” Our sweeteners, sweetening systems, sweetness modulators, and fibers are designed to make deep clean cuts to #addedsugar without off-notes.

https://lnkd.in/gGWue8xn Talking better-for-you candy with Icon Foods - The confectionery market is shifting towards functional treats. Fantastic Q&A with Elizabeth Parker for Snack Food & Wholesale Bakery . Better for you confections are easy, peezy, lemon, squeezy with Icon Foods line of sweeteners, sweetening systems, inclusions, sweetness modulators, and fibers, all designed to make deep clean cuts to #addedsugar in your confectionary formula.

https://lnkd.in/g8Jg9pXJ - Fabulous post by Elizabeth Flood for Food Dive - Across the globe, most consumers (55%) are concerned about their sugar intake, according to the report sent to Food Dive, and #sugarreduction is the number one dietary trend globally. As more food and beverage products are sweetened with natural alternatives like #monkfruit and #stevia, these ingredients are projected to be embraced as the go-to option for a natural, low-calorie sweetener. Companies like SmartSweets, a better-for-you candy brand, OLIPOP PBC, a better-for-you soft drink company and Chobani, with its Chobani Complete Greek Yogurt Smoothies, are already using these ingredients. Skate to where the puck is going. Icon Foods can help drop added sugars and clean up your ingredient dec with sweeteners, fibers, sweetening systems and sweetness modulations all designed to make deep clean cuts to #addedsugar .

https://lnkd.in/guWHQbA6 - Congresswoman Anna Paulina Luna (FL-13) has introduced what would be a paradigm-shifting legislative package intended to improve the dietary health of Americans by banning high-fructose corn syrup (HFCS) and certain color additives in foods produced in the U.S. The legislative package includes two distinct acts: the Stop Spoonfuls of Fake Sugar Act and the Do or Dye Act. The Do or Dye Act targets toxic food dyes like Red No. 40 and Yellow Nos. 5 and 6. There is already mounting pressure to place further scrutiny on these chemicals, some of which have been restricted in the EU and elsewhere. The primary focus of the Stop Spoonfuls of Fake Sugar Act is to restrict the use of HFCS, which is often alleged to promote obesity and other chronic health issues. Does this go to far in the fight against #addedsugar - or not far enough?