Ibec reposted this
Beer continues to be Ireland’s favourite alcohol drink, with a market share of 42.9% in 2023 according to a new report from Drinks Ireland - Ibec, the Ibec group that represents the sector. According to the Irish Beer Market Report 2023, domestic beer production saw a slight increase of 1.6% in 2023, continuing its recovery from a significant 110% surge in 2022 after pandemic restrictions. Notably, sales of non-alcohol beer grew last year by 18% and production surged by 50% in response to rising consumer demand. Non-alcohol beer share is now over 2% of market, an almost 100% increase in market share over the last four years. This is on the back of strong consumer driven demand, linked to the ongoing trend of moderation and consumers seeking balance in their drinking. View full report in link below: https://lnkd.in/eHHAY84C Cormac Healy Jennifer Wallace Eoin Ó Catháin Richard Collumb Ibec #beer #zerozeroalcohol #moderateconsumption
