Brave Cofounder | Transforming organisations to be more talent-led using human-centred design, social science, and AI agents.
This is interesting! Do keep working on it Naza Metghalchi! In our experience, we often see the desire to use existing tools (e.g. CoPilot) for individual activities that are actually enterprise processes in disguise. For example, drafting a policy or job description. Sure, one person could draft a JD, but in practice it involves a hiring manager's expertise, an HR leader (for org chart), a recruiter, and often other stakeholders. An AI equipped to help the initial author often fails to automate enough of the workflow to be considered valuable. Then, teams revert back to previous workflows. I'm curious to see where users draw the line between high/low complexity and individual/enterprise processes. And if this is a gradient, where along each axises will we find the most value addition?
💡 I was discussing with Julien Hobeika about agents the other day. We had a typical VC question. What is gonna be grabbed by incumbents and what could be opportunities for newcomers. This conversation is endless but we started slicing the problem with 2 axis: Where automation sits in the enterprise: 🅰️ -"Top-down" sponsored automation. These are high volume areas and if not met properly can have business critical risk 🅱️ - Long tail user productivity, often underserved and sponsored by individual users or small teams, requiring a more DIY approach. I have around 10 automation ideas daily, but as a non technical user, I find the barrier to entry for using Zapier effectively to be non-trivial The complexity of automation: 1️⃣ - Sequencing friendly workflows with straightforward chains and finite branches 2️⃣ - Complex, non-sequencing friendly workflows that require a goal-oriented approach with potentially infinite branch and loop combinations. ➡️ Our initial hypotheses point towards: 🐘 There is an opportunity for incumbents (Workato, UIPath) to use genAI to add even clever 'steps' in their tool AND potentially ease the creation of workflow using "prompt to workflow" mechanism. This is already happening. I've been impressed by how aggressively they have been implementing more capabilities into their offerings 🦸🏻♀️🦸 This is a new paradigm. Existing sequencing friendly automation tools are failing at this. A new agentic native approach can build those automations. We’re excited about founders building here and have already partnered with teams like Qevlar AI | We're Hiring! (in security operations), and Parloa (in customer service). Who’s next? 😉 🪄 There is an opportunity to bring automation to the masses. We believe that delivering prompt-to-sequence automation to every individual holds a lot of promise. We expect teams to create a magical product experience enabling anyone in the organization to become a software creator 🤖 This is the more futuristic box. Is that basically automating yourself? Get your digital twin to work for you and you earn the money on its behalf? We will keep ideating on this framework. What do you think? Doreen Huber Tom Mendoza Sai Sriramagiri Ted Persson EQT Ventures Kaushik Subramanian
