Monetisation across all surfaces remains THE Challenge for Broadcasters - both traditional and digital - in an ever more fragmented audience universe. Danilo nails the issues here - and also talks to what Synamedia are doing about it.
When it comes to TV advertising, do you think your only option is to “spray and pray”? Do you think your delivery infrastructure is only capable of traditional broadcast ads? Synamedia is tackling this challenge, developing solutions that enable Operators and Broadcasters to get into the addressable game. Read about our innovative approaches in our latest #blog designed to help you move your advertising business “beyond broadcast.” 👉 Read now: https://lnkd.in/dRPfXZem #personalisation #targetedadvertising #streamingtv #AddressableTV #streaming #broadcast #SSAI #addressableadvertising Danilo Almeida
