IAB’s Post

Add to your calendars! The next episode of #IABPulse is on Wednesday, June 26, at 12:30 PM. Join Scott Cunningham, Rob Beeler, and me as we dive into what the industry needs to help publishers and advertisers effectively navigate the challenges posed by MFAs. Let's work together to ensure that genuine publishers remain unscathed in the process. You won’t want to miss this episode—it's packed with insights and a dash of fun! #IABPulse

Next week, #IABPulse returns with a Digital Simplified episode! Join Rob Beeler (Beeler.Tech), Scott Cunningham (Cunningham.Tech Consulting), and #IAB’s Angelina Eng as they discuss Made for Advertising Sites (#MFAs), how they’re different from “regular” sites, challenges for both buy and sell-sides, and more: https://okt.to/lfrKY8

Not sure why I have sleepy eyes 👀, but I was listening attentively to what Rob Beeler and Scott Cunningham had to say regarding MFAs and how this affects the publisher community. We shared some advice for buyers and sellers. Tune in today to watch! #MFA #MadeForAdvertising #MadeForArbitrage #DigitalAdvertising #OnlineAdvertising #Programmatic #MediaBuying

Unlock the Synergy of OTT & Linear for Powerful Ad Campaigns This case study from Innovid is a must-read for marketers looking to maximize campaign effectiveness! Discover how we leveraged the combined power of OTT and Linear TV to achieve incredible results. Learn how to strike the right balance between these channels and take your ad campaigns to the next level. ➡️ https://lnkd.in/ehZgjDww #Compulse #Marketing #Advertising #OTT #LinearTV #CaseStudy

Ever wished you could peek into the minds of the consumer to better understand their needs, where you stand versus the competition, or how they’d react to that new product or campaign you’re putting all that work into? If the answer is “yes,” then let’s connect at the #PDMIEast2024 show next week! Email me at carlar@team-360.com to set an appointment, or visit my website for more insights: www.Team-360.com. Looking forward to connecting! #StrategicPlanning #MarketingResearch #PDMI #ConsumerInsights  

Happy #MeasurementMonday! 💡 DYK? The real-time data supplied by #CTV can help you gauge campaign performance, optimize on the fly, and drive serious business outcomes — like a +241% lift in consumer action. 🚀 Get all the details on how Compulse unlocked new levels of ad performance for its financial services client in this case study 👉 https://bit.ly/4awYZax

Orbee and VINCUE™ integrate to enhance dealership advertising. This new integration blends Orbee's middleware technology with VINCUE Boost, to empower dealers with a finely tuned advertising engine, expanding reach, and offering nuanced analytics. “With the BOOST Engine, we developed the most unique and inventory focused ad strategy, with Orbee - we’ll be able to connect the unit with the buyer with more precision and meet them wherever they are.” said Chris Hoke, Founder, CTO and CEO of VINCUE For more info about this integration, check out the full press release: https://go.orb.ee/42uOwJX #AutomotiveInnovation #DealershipSuccess #Orbee #VINCUE #AutomotiveCollaboration #DealershipAds #VINCUEBoost

⏰ Less than 24 hours before tomorrow’s State of Subscription webinar - Register now: https://bit.ly/3SdFFJ1 This webinar will dive deeper into Recurly’s State of Subscriptions report - packed with insights from data across millions of subscribers and billions of transactions that can help you grow your subscription business faster in the year ahead. Explore the full report here:https://bit.ly/42hvExF  

It's not just about ads; it's about understanding your customers better! With Orbee, VINCUE Boost now crafts campaigns that resonate, reaching potential buyers with precision and impact. Don't just watch from the sidelines, dive into the future of advertising! Click the post below to explore how Orbee and VINCUE are reshaping the game. Your journey begins with a single click 😉👇🏻

Tap into the power of optimized ad presentation with VICI's reliable, effective solution. Experience an unparalleled increase in your campaign returns and take your marketing to heights never seen before! See the difference with VICI - beyond the regular ad technology. It is the game-changer your campaigns need. Unlock your potential to break the norm, innovate, and lead the pack. Ready to experience the transformative power of VICI firsthand? Book a demo today at 👉 https://lnkd.in/dSUibrDN. #VICIeffect #AdTech #CampaignOptimization #DigitalMarketing #EffectiveStrategies #GameChanger #LeadThePack #Innovate #MarketersDream #BookingNow