IAB South Africa’s Post

Unlocking the Secrets of SA's Influencer Marketing Boom The IAB SA Digital Influencer Marketing Committee is conducting their first-ever survey to shed light on influencer marketing trends, attitudes, and spending in South Africa. It's your opportunity to contribute to the knowledge base of the burgeoning influencer marketing field and assist IAB SA to benchmark practices and provide insights to the larger industry. Participants will receive an early complimentary copy of the survey results (even if you're not an IAB SA member!). The survey takes only 15 minutes to complete and all responses are anonymous. Help shape the future of influencer marketing in South Africa — click the link below to participate: https://lnkd.in/d5ECMegU #iabsa #influencers #influencermarketing

Please contribute a few minutes of your time to weigh in on the industry influencer marketing survey. We are excited to better understand and share the depths of the SA influencer landscape. #IAB #Digital #InfluencerMarketing

A recent report on the world's influencer marketing economy reveals a robust 21.5% expansion in the past year, with a projected 17% growth for 2023, amounting to a staggering $34 billion in spending. The United States leads the charge, representing over 75% of the global market and expected to surge by 17.6% to $26 billion in 2023. The rise is attributed to the increasing influence of both small and large-scale influencers across diverse social media platforms, catering to varied interests such as fashion and sports. The report underscores the evolving landscape of influencer marketing as a powerful strategy for brands seeking enhanced online presence and increased sales. https://lnkd.in/g7yh_ihB #VXDynamic #DigitalMarketing #InfluencerMarketing #Influencers #SocialMedia

Are influencer campaigns real marketing? This week, my team and I were working on an influencer marketing strategy for a client. Our process involves work shopping various strategies to identify solutions that fit client needs. In my years working on digital marketing campaigns, one of the observations I’ve made is that people & companies view influencer marketing as a popularity game, something superficial to do “to make a company look successful” to “create hype” or do something highly superficial. Studies have shown that In South Africa, Influencer Advertising is rapidly growing, with brands leveraging local influencers to reach diverse audiences authentically and effectively. Ad spending in the Influencer Advertising market in South Africa is forecasted to reach US$27.14m in 2024. The ad spending is anticipated to demonstrate an annual growth rate (CAGR 2024-2029) of 10.29%, leading to a projected market volume of US$44.28m by 2029.-Statista There’s a real opportunity to do great marketing with influencer campaigns. Contact me on info@lebolion.com to work with us on your influencer campaigns or to train your teams on how design effective influencer campaigns. #influencermarketing #influencer #marketing #digitalmatketing

Many marketers wish to try influencer marketing in 2024, but they aren't sure how to approach it. We like to think of influencer marketing as a big orchestra, where every instrument plays a vital role in the campaign (not just because the #superbowl happened this past weekend 😅). But in 2024, marketers are choosing a different approach: the strategic use of micro-influencers 📱 𝟰𝟳% 𝗼𝗳 𝗺𝗮𝗿𝗸𝗲𝘁𝗲𝗿𝘀 𝗿𝗲𝗽𝗼𝗿𝘁 𝘀𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹 𝗺𝗶𝗰𝗿𝗼-𝗶𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿 𝗽𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽𝘀. To us, these influencers are the soloists of the marketing world. They don’t just add to the noise; they bring a clear, resonant voice that speaks directly to niche audiences. This shift isn’t just a trend. It’s a response to the cluttered digital landscape, where personalised, authentic connections are becoming the gold standard. By partnering with micro-influencers, brands can engage with their audience on a deeper level, ensuring their message isn’t just heard, but felt. #eCommerceMarketing #InfluencerMarketing #MicroInfluencers #MarketingTrends2024

Influencer Marketing in SA: Are You in the Know? Influencer marketing is exploding worldwide (it's tripled since 2019!), but what about South Africa? The IAB SA Digital Influencer Marketing Committee is conducting a survey to understand relevant data about the attitudes and spend towards influencer marketing. Be part of shaping the future of SA influencer marketing by sharing your insights. Complete a quick survey and get FREE access to the results (only available to IAb SA members and non-member participants). Click the link to participate! https://lnkd.in/d5ECMegU #iabsa #influencers #influencermarketing

Is influencer marketing exclusively reserved for big budgets? 🤔 ❌ Absolutely not. Let's debunk this misconception. Many brands and marketers often shy away from influencer marketing, believing it to be a costly endeavour. This perception usually stems from witnessing others invest heavily in it, only to see dull returns. The golden myth is that influencer marketing requires deep pockets. But what's the real cost of influencer marketing, in my opinion? 👇 The learning curve. Successful influencer marketing demands time, effort, and a commitment to learning. You may stumble a few times, but you'll also hit the mark many times. The key is to turn these experiences into valuable learning opportunities. 📈 Now, back to the notion that influencer marketing is only for big budgets. Here's a simple solution: start small. Begin by collaborating with micro-influencers and gradually work your way up. While they may have smaller followings, micro-influencers often boast highly engaged audiences. Plus, it's a budget-friendly way to test the waters. 💸 What is your experience using micro influencers on your campaigns? #PeopleHaveInfluence #PeopleHaveInsight #TheMoreYouKnow #HaveYouHeard #DidYouKnow #Influencers #InfluencerMarketing #InfluencerMarketingAgency

🌟 The Evolution of Influencer Marketing 🚀 Influencer marketing has come a long way! Back in the day, it was primarily about celebrity endorsements. But here's the exciting part: micro-influencers (those with smaller but highly engaged followings) now generate 60% higher engagement rates and 22x more weekly conversations compared to the average consumer.* This shift highlights the power of authenticity and niche expertise. Micro-influencers often have a deeper connection with their followers, making their recommendations more impactful. So, if you're considering influencer marketing, think beyond the big names. Explore partnerships with micro-influencers who resonate with your target audience. It's a strategy that's not only cost-effective but also incredibly effective at driving meaningful conversations and engagement. 📈 Have you tapped into the world of micro-influencers? Get in contact with Morning Talent Agency and let us help you grow! 👇 #InfluencerMarketing #MicroInfluencers #DigitalMarketing Rise with #morningtalentagency *(Influencity 2023)

Are you ready to take your brand to new heights with the power of influencer marketing? 🌟📈 Influencer marketing has become an essential strategy for businesses seeking to expand their reach and engage with their target audience in an authentic way. Fiverr, a hub of excellence for creative services, offers top-notch influencer marketing solutions that can skyrocket your brand's visibility and engagement. 💼🌟 💼 Let's dive into the Top 4 services on Fiverr that will elevate your brand like never before 👉 Go through each to explore each service and find the perfect fit for your brand! 🌟 Remember, influencer marketing is not just about promoting your brand—it's about building genuine connections with your audience through trusted voices. 🤝 Let me know your thoughts on influencer marketing and which service caught your eye in the comments below! 💬👇 #influencermarketing #brandgrowth #connections #Fiverr #Influencers #digitalsuccess #engagingcontent #influencercollaborations #technology #productivity #technology

Did you know that influencer marketing is a $21.1 billion industry, growing at a whopping 30% in 2024? In today's digital age, word-of-mouth and influencer marketing reign supreme in brand promotion. Bringer Media recognizes the power of these strategies and leverages them to help the brands flourish. Historically, word-of-mouth advertising has been a top-tier marketing tool, and influencer marketing seamlessly integrates this concept into the online realm. By collaborating with influencers worldwide, Bringer Media enables Chinese brands to connect with their target audiences on a personal level, fostering better customer engagement and loyalty. Through strategic partnerships and innovative campaigns like these, we empower the brands to not only increase awareness but also build trust and drive sales. Here's a video from an influencer promoting the steam carrying case for a brand. #BringerMedia #MarketingAgency #InfluencerMarketing #AITools #InfluencerGuide #SteamAccessories #TravelGoals #TravelAccessories