IAB Australia’s Post

How do we guide major polluting players towards a sustainable future? In the wake of recent controversies surrounding Havas securing Shell's media account, this question is buzzing in the air. In my mind, the answer should always be 'by saying no' to working with them. That's why I'm so grateful to be working with The Onlii - A marketing agency that stays true to its word and puts sustainability at the heart of its values. At JUST ONE Tree, we understand the impact of turning down clients who don't share our values. It's not just a refusal; it's a powerful statement, a means to hold companies accountable for their actions. It's refreshing to work with a marketing agency that also isn't afraid to say 'no' to business that doesn't align with their commitment to the planet. Even better, The Onlii proves that you can put people and planet first without sacrificing creativity. They're not just talking the talk; they're walking it. The proof is in the brands that are flocking to collaborate with them. Curious about how they're striking this balance? Dive into this article about The Onlii — a team that's redefining the rules and making sustainability a winning formula. And then definitely go knocking on their door! PS. Thanks Alexis Eyre for the intro last year to this amazing company! #Sustainability #Marketing #TheOnlii #CreativityWithPurpose 🌱🚀 Leila Shkodra Rob Minto Beatriz Lobato Castilla The Onlii | Sustainable Creative Agency | B Corp™ https://lnkd.in/ex8zQUxc

Luton Airport's recent greenwashing accusations have brought to light the importance of transparency and public awareness in environmental claims. It is crucial for companies to ensure that their eco-friendly claims align with reality and educate the public on the impacts of greenwashing. This is becoming more important as the Digital Markets, Competition and Consumers Bill (DMCC) reaches its final stages. #transparency #publicawareness #environmentalclaims #greenwashing https://lnkd.in/d2q66usN.

Participating to sustainability brainstorming for Logistics is always a good journey for sharing ideas and broadcasting new ways of doing logistics. Did you know that ATL is providing Scope 3 for all your transport overseas and locally, no matter the mode of transportation? Thanks WOF EVENTS #bcorp#sustainability

Ad Net Zero launched in New Zealand this month via the Commercial Communications Council which was great to be a part of. It is an industry initiative to reduce the carbon impact of developing, producing, and running advertising. CLEMENGER GROUP LIMITED in NZ is a foundation partner.   Our support for the industry comes in many forms: being visible in our support (as we were last week), sharing our carbon data which will be helpful to help others, sharing our knowledge and leading workstreams for the industry and financial support.   We are pleased to have been certified net carbon zero as a group of agencies earlier this year through our mahi with the wonderful Toitū Envirocare. Clemenger Group is one of very few agencies or agency groups in the world who is able to claim this ISO verified and audited certification. I’m proud that everyone in the advertising and communications community can use collective learnings to help the entire industry improve. It is imperative that we are more “do” than “say” in this important area in that we just get on and do it – closing the “say-do” gap on sustainability will be very important for our industry. The first part of the industry action plan is to reduce carbon emissions from business operations which we are all able to improve. However, as you’ll see from the website: www.adnetzero.co.nz there is still much more to do. Please take a look at the website for more information.

The recent case of KLM's violation of sustainability advertising rules highlights the need for honesty in environmental claims—we should be over #greenwashing, but it's clearly still a problem. It is often on us, as marketing professionals, to emphasize the importance of #clearcommunication in sustainability initiatives and to be the final gatekeeper before campaigns go live. Legal action against KLM for deceptive ads serves as a reminder of the consequences of exaggerating eco-friendly practices, necessitating a focus on maintaining consumer trust and industry integrity beyond mere compliance. Instances like these prompt a review of our procedures—are we thoroughly validating claims before promotion? How do we ensure our marketing aligns with regulations and their true intent? #Authenticity in #sustainabilitymarketing means aligning actions with messaging, even when it's challenging. The global business community must prioritize transparency and responsibility in reporting sustainability endeavors to avoid the pitfalls of misleading green marketing.

🏈 It's Super Bowl Monday so here's a sports related updated update to kick-off the week... ⚽️ The English Premier League has announced a new commitment to environmental sustainability, outlining four operational measures clubs will need to implement. 📑 Key points: The new Premier League Environmental Sustainability Commitment will require each club to: 1. Develop a robust environmental sustainability policy, by the end of the 2024/25 season 2. Designate a senior employee to lead the club’s environmental sustainability activities 3. Develop a greenhouse gas (GHG) emissions dataset (scope 1, 2 and 3) by the end of the 2025/26 season and work towards a standardised football-wide approach to measuring emissions 4. Support the development of a common framework for action via the Premier League Sustainability Working Group 💡Sports clubs have the capability to significantly reduce emissions, directly and within their supply chains. The big opportunity, however, lies in leveraging their influential position to educate and mobilise sustainable practices among passionate fans. More here: https://lnkd.in/g6Pb3p9n

Sustainability is increasingly becoming a priority for brands, but a challenge many brands face is communicating their sustainability efforts. Our latest webinar, The changemaker's playbook to sustainability, tackles this by diving into the complexities of sustainability-led advertising. Join our sustainability expert Jon Arthurs as he shares practical tips, frameworks, and best practices for delivering authentic sustainability communications. Register using the link below – see you there!  📅 When: 30 May, 10 am EDT / 11am BRT / 3pm BST / 4pm CEST 🔗 Register here: https://bit.ly/44Fa2N8 #SustainabilityWebinar #GreenMarketing #Advertising

Navigating the Fine Line: Upholding Sustainable Values in Sports PR As a PR agent in sports, sustainable thinking is ingrained in every aspect of my work. Recently, while approving adverts for a sports event sponsored by a renowned water provider, a crucial decision surfaced. The initial campaign featured an athlete hydrating from a non-branded reusable bottle, aligning perfectly with sustainability goals. However, the client insisted on swapping it for a branded plastic bottle. Despite pushback from my end, the insistence remained. The event proposed convenience over sustainability, urging us to comply for efficiency's sake. Yet, it's the minutiae that matter. In advocating for sustainable practices, even the smallest details hold weight. It's moments like these that underscore the importance of persistently educating the sports world on sustainable thinking. #SustainablePR #SportsSustainability #ChangeTheNarrative

♻ Sustainability is a complex world, and communicating your sustainability efforts is easier said than done. 📢 Our latest webinar, The changemaker's playbook to sustainability advertising, is all about sustainability-led advertising. 📺 Based on an extensive meta-analysis on sustainability ads from around the world, we'll share best practices for advertising sustainability and provide guidance on how to communicate with impact.  ➡ Register now to hear from Jon Arthurs, our sustainability expert, on how we can work towards creating a better world 🌏

What’s advertising’s role in saving the planet, and why is it so far behind other industries (especially in Australia)? All was revealed to a packed house (cathedral?) last night as I joined Zali Steggall OAM MP, James Greet, Leif Stromnes, Steve O'Connor, and Natalie Dean-Weymark to discuss this critical piece of the sustainability dialogue. It’s always been my belief communications are our Achilles heal, but with more focus on relatable, actionable stories we can really start to shift things. My fave bits… 💰Let’s make pro bono work, involving all parts of the advertising eco-system, a thing. 🧱It’s time to build sustainability into briefs, rather than wait for clients to ask. 🌞 Enough with the doom and gloom. Positive messages only. Last night was a great start, but we can’t let it also be the end. I’ll do my part to keep the industry accountable, informed, and evolving so that one day soon it will be the global leader I know everyone in the room wants it to be. #advertising #sustainability #esg #greenwashing JCDecaux Australia DDB Group Australia