Hypori’s Post

As a longstanding Customer Success leader, I was really struck by the excellent points made in this article on how "feature-centricity" can actually harm products. Having worked closely with customers across various industries, I've seen firsthand how often the urge to keep adding new features leads product teams down the wrong path - no doubt I share in the blame pushing for more features. The key insight from the article is that while new features may seem to provide short-term excitement, they usually just create clutter and confusion if not connected back to real customer jobs-to-be-done. This phenomenon of "feature bloat" is especially common in SaaS products today. As the article discusses, customers usually don't have an endless appetite to learn how to use new tools or remember where different options are located. They simply want products that help them efficiently complete key jobs in their role. "Making a few small tweaks to your process could make an entire world of difference" https://lnkd.in/gAA7wGs3

🚀 Just read a great article on Product Discovery by Teresa Torres! Product discovery is crucial in decision-making for what to build. It involves engaging customers throughout the process and shifting from a project mindset to a product mindset. The key is continuous customer connection, making decisions with their input, and focusing on outcomes. Check out the article for more insights on this important topic: https://lnkd.in/gbFESgEb #ProductDiscovery #DecisionMaking #CustomerEngagement

Creating and nurturing customers is key to the Outside-In strategy. By focusing on high-quality customer value, companies can put themselves in their customers' shoes and see themselves from their perspective. In product development, this means a strong Discovery process, always looking for problems worth solving from the customer's point of view before crafting solutions. While teams are getting better at this, it's also important to validate the customer impact of shipped features. At FullStory, I encourage my teams to not just merge and deploy code, but to also ensure the customer value it delivers. This could be analyzing usage data, continued discussions with customers, or evaluating how the user interacts with the feature within his/her JTBD flow. It's not enough to just build features; we must primarily deliver meaningful value to our customers. 👉🏽 What are other ways we might solidify an Outside-In approach? #productdevelopment #outsideinstrategy #customerfocus

Should product development be focused on the product or the customer? Our article unravels the pros and cons of both approaches. #ProductDevelopment #ProductManagement https://ow.ly/2cYo50PrFz7

In today's fast-paced world, simply having a great product isn't enough. Enter Product Service Development – the game-changer that bridges the gap between outstanding products and exceptional customer experiences. Why is it crucial? It's all about nurturing lasting relationships and adding value beyond the sale. When you invest in crafting seamless services around your products, you're creating a holistic ecosystem that keeps customers coming back for more. Message us to learn more about product management services. #ProductServiceMagic #CustomerDelight #InnovationUnleashed #BeyondTheProduct

Some may argue that the Product-Led strategy should be adopted for a successful product invention. Others may argue otherwise that a Customer-Led strategy is the best option. Only a seasoned expert PM will tell you that adopting a combination of both strategies is the GOAT. Imagine your product satisfying customers and also ticking the boxes of a great product. That product will gain both virality of usage and long term customer adoption. #ProductManagementNuggets #MirianShares

Have you ever felt like the race to add new features was hindering your team’s progress? Ever thought of product creation as a marathon, not a sprint? Here's why this shift could transform your innovation game. I worked with a team at a tech firm where we transformed our approach to product development. Instead of rushing to add new features, we focused on understanding our customers deeply. The result? A dramatic increase in customer engagement and satisfaction, without altering the core product. ___ Today, I want to share insights on why product creation is more like a marathon than a sprint. And how this perspective can revolutionize your approach to innovation and customer satisfaction. 1) Deep Dive into Customer Understanding - Engage in 'how' and 'what' questions to unearth real customer needs. - Avoid jumping to conclusions; instead, seek to understand the underlying issues. 2) Evolve Engagement, Not Just the Product - Focus on how the product is presented and communicated to the customers. - Utilize marketing, sales, and customer success to enhance product value. 3) Embrace Continuous Evolution. - Recognize that constant adaptation is key to growth. - Understand that perfection is a myth. - What matters is continual improvement and evolution. ___ Ever experienced a similar scenario? Seen a change in approach yield greater benefits than changing the product? I would love to hear your stories and insights! #productmanagement #productmarketfit #growth #revenuesystem

🌟 Elevating Customer Experience with Strategic Leadership! We're thrilled to announce a transformative step in our commitment to delivering unparalleled value to our customers. Wendy Gustafson of Full Sail Partners and Madhavi W. Chandra of Entrinsik, Inc. have been appointed as co-chairs of the Informer Advisory Council (IAC). This strategic collaboration is designed to bridge product excellence with deep customer insights. What does this mean for you? 🔹 A More Responsive Platform: With a combined vision, the IAC will be better positioned to understand and act upon your unique needs and feedback. 🔹 Tailored Solutions: By blending the product expertise of Entrinsik with the customer-centric approach of Full Sail Partners, expect solutions that are crafted with your specific challenges in mind. 🔹 Enhanced Collaboration: This partnership ensures a seamless channel of communication, allowing us to be more agile and responsive to industry shifts and customer requirements. We're excited about this new chapter and are confident that this enhanced leadership structure will drive forward our mission to deliver solutions that are not just technologically advanced, but also deeply aligned with your business needs. Join us in this journey of innovation and customer-centricity. Let's shape the future of the Informer platform together! https://hubs.ly/Q024YnLz0

🚀 Exciting News! Introducing our latest product innovation: [Product Name]! 🌟 At [Company Name], we're thrilled to unveil our newest offering, [Product Name], designed to revolutionize the way you [briefly describe main purpose/usage]. 🎉 **What is [Product Name]?** [Product Name] is a state-of-the-art solution crafted to address the evolving needs of [target audience/industry]. It combines cutting-edge technology with intuitive design to deliver a seamless experience for [specific use case]. Whether you're a [profession/industry], [Product Name] empowers you to [main benefit/feature]. **Key Features:** 🔹 [Feature 1]: Describe how this feature enhances user experience or solves a problem. 🔹 [Feature 2]: Highlight another key aspect of the product, showcasing its versatility or efficiency. 🔹 [Feature 3]: Emphasize a unique selling point or functionality that sets [Product Name] apart from competitors. **Benefits of [Product Name]:** ✅ Increase [specific metric or outcome], leading to higher productivity and efficiency. ✅ Streamline [process or task], saving time and resources for your team. ✅ Enhance [aspect of business/operations], resulting in improved customer satisfaction and loyalty. ✅ Stay ahead of the curve in [industry/niche] with innovative technology and solutions. **Why Choose [Product Name]?** With [Product Name], you can expect: 🔹 **Reliability**: Our product is built to perform consistently, ensuring uninterrupted operations for your business. 🔹 **Ease of Use**: Enjoy a user-friendly interface that simplifies complex tasks and reduces training time. 🔹 **Scalability**: As your business grows, [Product Name] grows with you, adapting to your changing needs effortlessly. 🔹 **Exceptional Support**: Our dedicated team is here to assist you every step of the way, providing prompt assistance and guidance whenever you need it. Experience the future of [industry/niche] with [Product Name] – your all-in-one solution for [specific use case]. 💼 Ready to elevate your [industry/niche] game? Get started with [Product Name] today! 💡 #ProductLaunch #Innovation #Tech #businesssolutions

#maturitymodel There are plenty of ways to assess a product. You could focus on customer count, revenue, or even support interactions. Or you could look at functionality. But to deliver breakthrough products, many organizations have realized they need to evaluate how a product is being managed as well.