Hyperlocology’s Post

For franchise brands, having visibility to and optimizing the effectiveness of local advertising per location, at scale, is now table stakes. Period. For enterprise restaurant franchisors seeking to liberate their full local advertising potential, the playbook is straightforward - and here is the link. https://lnkd.in/g4FUhYKw #localmarketing #restaurantmarketing #franchisemarketing

Take it from us: just like franchise brands, some locations are just better than others! Happy 4th of July from the entire team at Hyperlocology!

“We let franchisees do their own” or “we’ve approved 4 agencies to help” are things of the past…like a flip phone at a tech convention. Check out our co-founder Michael Morris’ insights on unifying local advertising and how a fragmented local approach is holding you back in QSR Magazine. https://lnkd.in/gbeYzY3T

Restaurant, retail and services chains - the importance of conquering #localsearch has never been more vital. Here’s the outline to our 4-minute read on 'why' and 'how'. *Understanding the Role of Local PPC and SEO *The Relationship Between Local Search and Other Advertising Channels *Measuring Local and System ROI *Emerging Trends in Local Search *Actionable Strategies for Franchises #localmarketing #multilocationmarketing #restaurantmarketing #retailmarketing #servicesmarketing #franchisemarketing https://lnkd.in/dmmJQbiN

Restaurant marketers are in the Value Marketing battle trenches again. Brands who will win the war understand that 𝐩𝐞𝐫𝐜𝐞𝐩𝐭𝐢𝐨𝐧 𝐨𝐟 '𝐕𝐚𝐥𝐮𝐞' 𝐯𝐚𝐫𝐢𝐞𝐬 𝐛𝐲 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫, 𝐛𝐲 𝐥𝐨𝐜𝐚𝐭𝐢𝐨𝐧. Use this infographic to guide your approach to deploying location-specific Value messaging via local advertising. And go deeper with the entire blog post, linked in the first comment. #restaurantmarketing #franchisemarketing

Big congrats to awesome Hyperlocology partner Big Chicken for taking home the TOP spot at the 2024 Movers & Shakers gala this weekend. Props to Josh Halpern, Samuel Stanovich 🐔, Jason Mceachern and Anna Tauzin for using hyper-local digital advertising to drive big diesel-sized growth (see what we did there Shaquille O'Neal)! https://lnkd.in/eweCpCQy

We're thrilled to announce that Panera Brands' leading global coffeehouse Caribou Coffee has partnered with Hyperlocology as their multi-location advertising platform of record. Their 500 domestic locations are empowered with: * Click-to-launch location-based advertising and custom creative * AI enhanced recommendations and optimizations * Centrally administered and brand aligned How do you amplify the performance of an already successful brand? By approaching every location uniquely with brand marketing and customer acquisition, and empowering franchisees to get involved at the push of a button!

We love it when great partners like Cai Palmiter, MBA get recognition for their leadership! Congrats Cai and everyone at JINYA Ramen Bar for all you do to enable franchisees to lean into location-specific, consumer-centric marketing!