Hygraph’s Post

Headless CMS elevates your content strategy. Hygraph’s latest article features insight from our CTO Dom Selvon and other industry experts on current and future content trends. Read the full article here: https://lnkd.in/e8uQPM93

🔍 Reimagining Omnichannel Marketing with AI/ML 🔍 Have you ever wondered if traditional marketing mix models (MMM) provide the real-time, granular insights needed for today’s digital landscape? With customer journeys spanning TikTok, Instagram, Hulu, Netflix, and Facebook, how do we ensure our strategies are cohesive and optimized? Traditional MMMs often rely on aggregated data and historical trends, which can fall short in today’s fast-paced market. Leveraging AI/ML can help integrate and analyze data from these diverse sources, but it’s challenging to make sense of data from these "walled gardens." Here’s how we can address it: ✅ Algorithmic Integration: We need innovative methods to interpret vast data sets without unique identifiers. ✅ Disaggregated Data: Going beyond simple aggregation, we should understand data at a granular level to avoid oversimplification. ✅ Understanding Customers: Identifying patterns in customer behavior helps us understand their journey to your product, beyond basic ML models. AI/ML-based analytics can bridge gaps left by traditional models. It's time to explore how these technologies can enhance our omnichannel strategies. While many claim to use AI & ML, few truly solve the attribution problem effectively. #Marketing #AI #MachineLearning #Omnichannel #Analytics #DigitalTransformation #MMM #Attribution

[Webinar recording] In today's digital landscape, delivering a seamless omnichannel experience is essential, and the key lies in creating content that satisfies both human intuition and AI algorithms. Precision Content® Writer Training provides a structured, research-backed approach to content creation that integrates decades of insights into how people process information with the latest in content strategy best practices. This training enables teams to produce content that is effortlessly navigable for users and finely tuned for AI, optimizing every interaction across diverse platforms. Discover how to master intent-based writing for microcontent by viewing our webinar, "Writing for Microcontent: Solving the Omnichannel Delivery Conundrum with Intent-based Writing." This session will transform your approach to content creation for today's complex digital channels. 🔗 Watch the webinar now and elevate your content strategy to meet the demands of the modern user. https://lnkd.in/gg8Ctp3u

January 31st 16:00 Microsoft, Avanade and Sitecore will discuss how to leverage new tech to truly connect with shoppers throughout their entire journey? You’ll learn: 🔔 The big 3 “make-or-break” moments for shoppers. (Spoiler: They’re not what you expect.) 🔔 How “omnichannel” has grown from buzzword to the best way to serve shoppers everywhere (and how to do that!) 🔔 How AI can help marketers deliver tailored content at scale. https://lnkd.in/eat2x5Wn #digitalcommerce #digitalmarketing #dxp #genai

As your company grows, so as your customer base. With customers becoming more digitally native, business leaders need to think about how to interact and engage with them across #omnichannel journeys that is quick yet cost-effective. 🤖 WIZ.AI helps companies globally in digitally transforming their #CustomerEngagement at scale with its #GenerativeAI and Enterprise #LLM solutions to automate mundane and repetitive tasks, drive meaningful insights, and make smarter decisions. In this article by Insignia Ventures Partners, discover how #WIZAI is reshaping the omnichannel conversational experience of businesses across the globe by numbers. 🦾 Read the full article here 👉 https://lnkd.in/gTcCXkGF #ArtificialIntelligence #AI #Talkbot #AGI #LargeLanguageModel

Simplify your omnichannel strategy with our enterprise GenAI platform! Boost conversions, enhance customer experiences, and reduce advertising expenses with AI as your co-pilot. Discover how it works #AI #GroceryTech

Feeling overwhelmed by the complexity of the omnichannel landscape? Our enterprise GenAI platform helps retailers, brands, and CPG companies efficiently prepare optimized product experiences at scale to… ✅ Expedite product onboarding for all commerce channels ✅ Automatically categorize, tag, and enrich your product data to increase discoverability ✅ Generate persuasive product descriptions that are optimized for conversions ✅ Analyze customer product reviews, incorporating positive sentiment into product copy and providing actionable voice of customer insights  ✅ Create memorable, cost-effective advertising campaigns that resonate and drive brand loyalty ✅ Utilize an enterprise solution built on MACH architecture, API-first, cloud-native, and headless Use AI as a co-pilot to boost conversion rates, heighten efficiencies, enhance customer experiences, and reduce advertising expenses. See how it works ⬇️ #AI #GroceryTech

Digital Wave's GEN-AI PLATFORM acts as your co-pilot across many important activities that you execute day to day. Imagine being able to generate high-quality marketing ad images or with slogans, text, etc., and automate the syndication to numerous markets/demographics / Marketplaces, social sites, and first-party contacts via email or text - in a fraction of the time it would normally take. And this is just one use case! From product onboarding to rich copy and more...all to increase SEO, site conversion, revenue, and maintain and grow loyal customers. We would love to learn more about your AI Journey! #grocery #innovation #GENAI

📚✨ Step into the evolving landscape of content creation with [A]! Gain insights on building a compelling business case, crafting personalized content, leveraging AI, and creating scalable omnichannel experiences. Empower your content strategy for success! #ContentCreation #BusinessCase #Personalization #AI #Omnichannel https://bit.ly/3LFgB9W

Is your personalisation strategy truly delivering? We've all been there. Investing time, resources, and hope into personalisation projects, only to find the ROI isn't quite what we expected. If you want to unlock the full potential of your tech stack and achieve the ROI you expected, join me and RWS Group x Tridion for a webinar next Wednesday, 13 September at 4pm BST. You'll learn how to: - Craft a personalisation strategy that aligns with your vision - Optimise your CMS for personalisation - Address the human and process challenges - Integrate personalisation tools effectively - Leverage internal personalization for ROI multiplication - Empower your team with Next Best Action recommendations. #Omnichannel #Personalisation