Hunter Thurman’s Post

In today's fast-paced world, consumers are clearly gravitating towards value, convenience, and healthier snack options. It's fascinating to see how smaller brands and private labels are making a significant impact, catering to evolving tastes and preferences. With online sales surging, the snack market is undergoing a digital transformation, while price-conscious shoppers are driving innovative pricing strategies. This dynamic landscape underscores the importance of adapting to changing consumer demands. And let's not forget, value retailers are holding a strong position in this market. As social media manager, we'll keep an eye on these trends to ensure our snack-related content resonates with our audience's evolving needs and choices.

It's fascinating to see how the snack market mirrors broader food market trends. The rise of smaller brands and private labels, the online snacking boom, and the focus on value and healthy options are all telling of the changing consumer landscape. Snacking is not just about satisfying cravings; it's an evolving experience shaped by these factors.

Walmart is stepping up its game with the introduction of its new premium private label, bettergoods. This includes a diverse range of 300 innovative and affordable food products, marking Walmart's largest private brand food launch in 20 years. The bettergoods brand is organized into three distinct category pillars: "Culinary experiences," "Plant-based," and "Made Without." This ensures that there is something for everyone, with options for different dietary lifestyles. What's more, over 70% of bettergoods items are priced at less than $5, making quality and unique food accessible to everyone. Walmart's aim is to offer quality, chef-inspired food at an incredible value through bettergoods. This launch is a strategic move by Walmart to retain higher-income individuals and attract younger customers, particularly millennials and Gen Z. It is also seen as a bid to compete better against other retailers known for their private labels, such as Costco, Trader Joe's, and Whole Foods. With Walmart's private label expansion, customers can now enjoy quality and unique flavors and concepts, not just alternatives to national brands. So, why not give bettergoods a try and taste the difference for yourself? #Walmart #TraderJoes #Costco #Target

The fast-growing snack market may be viewed as a microcosm of shopper trends across the total food market, reflecting widespread consumer preferences for value, convenience, and healthy ingredients. This is according to Lorelei Bergin (Samuelson), our VP of NA Retail, during a session titled "Snackonomics: Uncovering a Microcosm of Grocery Growth" presented at Groceryshop this year. Did you know...? 🍕 Over 50% of snack dollar growth is attributed to brands grossing less than $500M & private labels 📈 Snacking dollars grew by 21.7% online in the last year, compared with a 10.7% increase in stores 💲 Price remains the biggest concern, driving shoppers to modify their snacking behaviors 🏪 Value retailers dominate the total snack market To find out more, read our latest article, Snackonomics: Uncovering a Microcosm of Grocery Growth. 👉 https://lnkd.in/gcg7ZuhM #snacking #retailgrocery #FMCG #CPG #Groceryshop23

A blast from my food reporter past: Walmart is introducing a line of premium store brand food, its largest food brand launch in decades. Already the country’s largest grocer, Walmart is introducing Bettergoods to attract new, often higher income shoppers more frequently and to encourage current shoppers to spend more. Walmart has grown a lot over the last few years and it's looking for ways to keep that going. “We didn’t always show up for customers that were looking for this range,” said John Laney, head of grocery for Walmart U.S. The new line features more adventurous flavors and health call-outs like cardamon rose raspberry jam for $5.24, curry chicken empanadas and gluten free muffin mix. It is a big strategic bet for the retailer as it competes for customers with Costco Wholesale, Trader Joe’s and Amazon.com’s Whole Foods, which also have extensive store brands. Walmart already owns one of the largest food and consumable brands in the U.S.: Great Value. Those products often come in nondescript packaging and include everything from butter to toilet paper. The roughly 4,000 products are meant to be similar to national brand items, but cheaper.  In 2020 executives did a full private brand line review. It found consumers confused about how Great Value products differed from Walmart’s other brand, Sam’s Choice. That brand was created in 2013 as a more premium range. Over the years it became too similar to Great Value and its packaging didn’t stand out to shoppers, said executives. Bettergoods is a bigger bet and investment from Walmart in the space. How do you think Walmart's new food brand will impact suppliers and competitors?

🔈 This week big-box retailer Walmart announced the launch of a new private-label grocery brand called Bettergoods. The release marks Walmart’s largest private brand food launch in 20 years and the fastest private food brand the retailer has brought to market. 📈 With the launch of Bettergoods, Walmart is likely to increase its market share in the private label space in 2024. 🥖 A smart move considering what Coresight Research retail analyst Sujeet Naik told Inside Retail US about edible grocery private label offerings outperforming name brands in sales, despite the easing of food-at-home inflation in recent months. 👓 Read more about this expanding market in the link below! #insideretail #retail #grocery #grocerystore #foodandbeverage #consumerproductgoods #privatelabel #food #foodretail #linkedin #webcontent #editorial

Did you know that ice cream and frozen treats are among the top categories of summer staples with the highest brand loyalty? On Special: How grocers are scooping up summer ice cream sales | Grocery DiveGrocery Dive ... Research America, Inc. Ice cream and frozen treats are one of the categories of summer staples with the highest brand loyalty among consumers.

2023 created many challenges for food CPG brands, as while inflation allowed many branded companies to increase dollar sales, most also suffered lower unit sales overall. With this in mind, brands are looking ahead to what the New Year will bring us. With inflation still sky high, consumers are going to be ready to explore new brands, moreso than they have since the pandemic first began. Challenger brands then have a big opportunity, especially as larger brands deal with heightened competition and more aggressive antitrust reviews. #FoodandBeverage #CPG #Inflation

Younger consumers are driving the demand for flavour profiles (driven by social media) in the crisps, nuts and bagged category But with inflation and HFSS legislation, brands need to balance flavour innovation with core ranges and activation strategies to combat the growth of Own Label