Hugh Scallon’s Post

✅🖥️ Streaming TV Insider (3/20): “Another caveat is the entrance of Amazon Prime Video into the ad-supported streaming sphere. Ads launched on Prime Video at the end of January and AP said its forecast isn’t working under the assumption that the move will deliver significant incremental ad dollars to streaming in 2024. The firm expects most budgets allocated to Prime Video in the first half of 2024 will come from those that were already allocated for Amazon’s other streaming properties – or will compete for dollars from other streaming services. It also cited a continued weak scatter market as a major headwind for Amazon and other players through the first six months of 2024. The report also highlighted that CTV streamers aren’t only competing against each other but with social media platforms, where most content is now in video form. In 2023 social media and user-generated video platforms saw ad spend grow 14.6% over the year prior to reach $93.8B and outpace search engines “to become the largest individual ad channel in the US.” The firm found “almost all growth” in social media ad spend in 2023 came from short-form videos like those on TikTok, Instagram Reels and YouTube Shorts. It expects that format to also largely fuel the 14% total growth projected for social media ad spend in 2024. In 2025 the short form video format is expected to capture $28.72B in ad spend, up from $16.28B in 2023.” ⬇️ #streamingtv #ctvadvertising #socialmedia https://lnkd.in/eFRMKSE5

Prime Video Viewers’ Advertising Anxiety: Amazon’s Risky Gamble In a surprising revelation, a recent YouGov survey has unveiled the sentiments of Amazon Prime Video viewers regarding the platform’s impending decision to introduce advertising in 2024. However, unsurprisingly, the findings have sparked concerns about a potential consumer backlash. So, let’s take a deeper look at what introducing advertising could mean for Prime Video Viewers and streaming services as a whole. #amazon #advertising #streaming

TV has evolved, and Connected TV (CTV) advertising is pivotal for reaching global audiences. With over five billion viewers, CTV brings on-demand streaming directly to your TV through the internet. 💭 Personally, I'm intrigued by CTV's targeted and data-driven approach - a strategic shift from traditional TV that aligns with changing viewing habits. Navigating CTV requires careful planning and understanding costs, but the benefits, from broad reach to high-quality content integration, make it worthwhile. This blog post is a great summary of CTV and the recommended advertising approach with Emodo—essential for meaningful connections as viewers shift to streaming. #CTVAdvertising #MediaEvolution

TV has evolved, and Connected TV (CTV) advertising is pivotal for reaching global audiences. With over five billion viewers, CTV brings on-demand streaming directly to your TV through the internet. 💭 Personally, I'm intrigued by CTV's targeted and data-driven approach - a strategic shift from traditional TV that aligns with changing viewing habits. Navigating CTV requires careful planning and understanding costs, but the benefits, from broad reach to high-quality content integration, make it worthwhile. This blog post is a great summary of CTV and the recommended advertising approach with Emodo—essential for meaningful connections as viewers shift to streaming. #CTVAdvertising #MediaEvolution

Subscription prices for Netflix, Disney+, and others are rising, pushing towards ad-supported models. Analysts predict a shift in focus to profits, not just subscribers, in 2024. Key takeaways for marketers: 1. Linear TV decline continues, with ad prices unable to compensate. Election & Olympics will temporarily boost spending in 2024. 2. Streaming services aim for profitability by raising fees and embracing advertising. Ad-supported plans are gaining traction, with CTV accounting for 15-23% of ad inventory. Expect varying ad-supported sign-up rates among major services. 3. Streaming ad price ranges are narrowing. Disney+ and Netflix lowered their Q4 2023 CPMs. YouTube stands out with lower CPMs around $15, thanks to user-generated content. Amazon Prime Video’s entry is set to shake up the streaming ad market. 4. Amazon’s Prime Video ad introduction is expected to boost Amazon’s CTV ad revenues by $3.13 billion in 2024, making it the third-largest ad seller in streaming. This shift will significantly impact the entire CTV ad market. Find out more: https://bit.ly/3RamwXV #Streaming #AdvertisingTrends #VideoAdLandscape2024

TV has evolved, and Connected TV (CTV) advertising is pivotal for reaching global audiences. With over five billion viewers, CTV brings on-demand streaming directly to your TV through the internet. 💭 Personally, I'm intrigued by CTV's targeted and data-driven approach - a strategic shift from traditional TV that aligns with changing viewing habits. Navigating CTV requires careful planning and understanding costs, but the benefits, from broad reach to high-quality content integration, make it worthwhile. This blog post is a great summary of CTV and the recommended advertising approach with Emodo—essential for meaningful connections as viewers shift to streaming. #CTVAdvertising #MediaEvolution

As we dive into the new year, Netflix is making waves in the streaming industry. During the recent CES event, they revealed that their ad-supported tier now boasts an impressive 23 million monthly active users globally. This marks a significant leap from the 15 million reported just a couple of months ago in November. Netflix’s pivot towards ads is part of a larger trend in the TV and streaming industry, where the focus is increasingly shifting towards ad tiers. The rationale is clear: revenue per user in these tiers is often considerably higher than in subscription-based models. In a bold move, Netflix has even raised prices for its ad-free plans while keeping the ad-supported plan prices unchanged.   Netflix isn’t just adding ads, they’re reinventing them. They plan to introduce ‘pause ads’ in the coming months, aiming to create a non-disruptive viewer experience. These ads, displayed after 5 seconds of idle time, will include content key art alongside advertiser campaigns. Furthermore, Netflix is expanding its ad formats to include ‘Binge ads’ and interactive QR codes within the year. The streaming giant’s ad tier growth and innovation in ad formats signal a strategic shift in their business model. This move not only diversifies revenue streams but also positions Netflix as a frontrunner in the evolving landscape of digital advertising.    We’re witnessing a significant shift in how streaming services operate and compete. With competitors like Prime Video introducing ad-supported plans, BENlabs will be monitoring the broader impact on the streaming industry. How do you think this move will impact the streaming landscape?   #Streaming #DigitalAdvertising #MediaTrends #Innovation    https://lnkd.in/gqWdr9QX

Streamers may be getting more expensive for viewers, but for advertisers, it's the opposite. Advertisers have more places to run streaming services — leading to a decline in prices of as much as 30% in some cases, according to top ad buyers. Which makes me wonder — how will streaming services differentiate as high-quality ad inventory becomes more plentiful and as streamers increasingly license out their shows to rival platforms? And as buying, presumably, goes programmatic? Lauren Johnson & I mapped out streaming ad prices at Netflix, Hulu, Peacock & others in Business Insider: #avod #advertising #streamingwars https://lnkd.in/eSNWruN7

📺 Stay Ahead of the Curve in the CTV Space with ATD Partners LLC! 🚀 The landscape of Connected TV (CTV) advertising is rapidly evolving, and at ATD Partners LLC, we're committed to staying at the forefront of these industry shifts. The recent surge in ad-supported streaming services marks a pivotal moment, signaling new opportunities and challenges for advertisers. In a recent MediaPost article, the emerging dominance of Amazon and Walmart alongside Netflix in the streaming realm is highlighted, showcasing the growing significance of data-driven advertising strategies in the CTV space. At ATD Partners LLC, we understand the importance of adapting to these changes and leveraging data-driven insights to maximize the impact of CTV advertising campaigns. Our team is dedicated to helping our clients navigate this dynamic landscape, providing tailored solutions that drive results and capitalize on emerging opportunities. As the CTV space continues to evolve, partnering with ATD Partners LLC ensures that your advertising strategies are not only current but also future-proofed against industry disruptions. Ready to elevate your CTV advertising game? Let's connect and explore how ATD Partners LLC can help you unlock the full potential of Connected TV! #ATDPartners #CTVAdvertising #DataDriven #MediaStrategy #DigitalMarketing #AdvertisingTrends #IndustryInsights

TV has evolved, and Connected TV (CTV) advertising is pivotal for reaching global audiences. With over five billion viewers, CTV brings on-demand streaming directly to your TV through the internet. 💭 Personally, I'm intrigued by CTV's targeted and data-driven approach - a strategic shift from traditional TV that aligns with changing viewing habits. Navigating CTV requires careful planning and understanding costs, but the benefits, from broad reach to high-quality content integration, make it worthwhile. This blog post is a great summary of CTV and the recommended advertising approach with Emodo—essential for meaningful connections as viewers shift to streaming. #CTVAdvertising #MediaEvolution