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Streaming Moguls on TV’s Future: "More Ads, Higher Prices" = Less Consumers, More Fraud, Stock Drops! Netflix co-CEO Ted Sarandos, Amazon Video head Mike Hopkins, and IAC chairman Barry Diller all weighed in on the state of television, and there was consensus around one thing: the future of TV will be defined by more ads and higher prices. The big media companies are now focused on profitability at all costs, which means pumping ads and prices to the max. We’ve already seen most major SVOD providers roll out ad-supported tiers and the past few years have seen rapid-fire price hikes as well, particularly for ad-free tiers. As advertisers embrace streaming and the more targeted ads they can deliver via the web, advertising is expected to grow more valuable. In addition to the battle for ad real estate between streaming services and TV OS providers, it would seem that some SVOD services are pricing their tiers in a way to push consumers to the ad-supported plans. Despite the consensus among these industry leaders, whether consumers will accept this new state of streaming media is another question. FreeCast offers hope of another way; one that will allow the media companies to return to higher margins while also offering consumers more affordable and flexible pricing. You split efforts w/Roku, now its time try the next option gang. #freecast #nextgenstreaming #streamingwars #nomoreappdiving #ota

Connected TV ad spending is on the rise, and according to Tinuiti's analysis, YouTube is leading the way. Among Tinuiti's clients, YouTube CTV spending jumped 31% last quarter, outpacing streaming competitors like HBO Max and Netflix, which only saw growth of 6%. This marks the first time since Q4 2021 that YouTube, Google Search, Amazon, Instagram, and Facebook all saw spending increases. #CTV #advertising #YouTube https://lnkd.in/eSB7Dhcz

Amazon is making waves in the streaming world! They’re introducing “Streaming TV ads” These ads are full-screen, non-skippable video ads that will appear before, during, or after streaming content like TV shows and movies. Here’s how it impacts the landscape: ➡️ Expanded Reach: Streaming TV ads allow advertisers to connect with unique audiences at scale. With over 120 million unduplicated US viewers, Amazon Ads can now reach more people than ever before ➡️ Quality Content: Brands can engage audiences through a vast supply of quality streaming content, including Amazon Prime Video, Twitch, and Fire TV channels. Think exclusive originals, live sports, and top TV shows ➡️ Creative Opportunities: Advertisers can get creative! From interactive ads to virtual product placements, streaming TV offers exciting ways to connect with consumers. Plus, Amazon’s video creative production services ensure inspiring videos across all formats ➡️ Budget Shift: As viewers cut the cord, linear TV budgets are declining (57% in 2022). Meanwhile, CTV ad spend is booming (expected to be $34 billion by 2025). Brands can now allocate budgets strategically What’s New �� Starting in 2024, Amazon Prime Video will include limited advertisements in the UK. But don’t worry, you can still enjoy your favorite content ad-free by opting for the “ad-free” subscription tier at an additional cost. Remember, it’s all about striking a balance between convenience and quality! Let’s keep the conversation going. #StreamingAds #PrimeVideo

Another big announcement this morning... Sponsored TV. A whole new ad type that will help brands of all sizes connect with audiences via streaming TV content. We’ve seen this beta rolled out in a few accounts and have seen several posts about it over the past three weeks, but here are some nuggets from today’s announcement: - This is a self-service solution for brands that sell on Amazon in the U.S. - No minimum spend requirements, though it is recommended that you set a daily budget between $150-$250. - Ads stream on Amazon Freevee, Twitch, and third-party streaming TV services through Fire TV apps. - You can create these streaming TV campaigns through the ads console or using the Amazon Ads API. - Brands can target audiences likely to be interested in specific types of content, as well as audiences interested in products in categories sold in the Amazon store. - The audiences will be very similar to SD so brands can cross utilize audiences that perform well with SD to also run Sponsored TV ads More announcements to come!

On Jan. 29, Prime Video will make its ad tier the default for its tens of millions of subscribers, a move that could unravel how advertisers deal with TV broadcasters and scare off rivals with its massive scale. The move will instantly turn Amazon into a streaming-ad juggernaut, and the largest ad-supported subscription streaming platform in the marketplace with tens of millions of users, leapfrogging the likes of Netflix in the process. Amazon has always been coy about just how many Prime subscribers it has (the last official number, in 2021, was “more than 200 million”), but no one disputes that its reach is almost unrivaled. Consumer Intelligence Research Partners estimates that there are about 168 million Prime subs in the U.S. alone, as of 2023. #streaming #amazon #amazonprimevideo #tv #advertisers #broadcaster

From the article below: “… also worth noting just how different Amazon’s approach is to getting into ads. Disney+, Netflix, Paramount+ and Max all launched their ad tiers as cheaper alternatives to their core ad-free offerings. And while there have been price hikes that could gently nudge consumers to those ad tiers, none of those services have automatically switched users over. A majority of Hulu’s users are on its ad tier, but it launched in 2010, years before most of its competitors existed in any form. Executives at multiple companies have said that they make more per subscriber on their ad tiers than on their ad-free tiers, with the ad dollars more than making up for the lower sub fees.” #entertainment #entertainmentindustry #tv #television #streaming #svod #avod #fast

Amazon has introduced "Sponsored TV", a Streaming TV ad solution that's set to transform the way you connect with your audience. What's new?  With Sponsored TV, you now have the power to reach and inspire new customers right in their living rooms, even if you've never ventured into TV advertising before. It comes pre-packaged with retail-aware, shoppable ad formats, making it easier than ever for brands of any size to dive into the world of TV advertising.  Why it matters?  Imagine having the flexibility of Amazon Ads self-service ads for Streaming TV, without minimum spend requirements or upfront commitments. In just a few clicks, you can engage with relevant viewers across popular Streaming TV services like Twitch or Freevee. Plus, your campaigns are optimized in real time, simplifying the complex process of buying programmatic TV ads. #amazonfba #amazonppc #linkbuilding #tvads #amazon #amazonadvertising

Good news for streaming TV enthusiasts! A recent article from MNTN provides a comprehensive overview of the changes in the industry over the past year. It's no secret that keeping up with all the gyrations can be challenging. However, the article highlights that ad-supported TV is becoming increasingly popular and is likely to shape the future of the medium. The ability to syndicate programming and the use of ad-supported models are key to ensuring long-term financial stability in the industry. These models not only provide a sustainable revenue stream but also offer viewers access to high-quality content without any additional costs. Overall, the article is a great read for anyone interested in the streaming TV industry. It provides valuable insights into the trends and changes in the industry, and highlights the importance of ad-supported models in the future. Check it out! #streamingTV #ad-supportedTV #MNTN

On Jan. 29, #Amazon #Prime Video will make its #ad tier the default for its tens of millions of #subscribers. This article describes (from a business perspective), its impact on how #advertisers deal with #TV #broadcasters moving forward in an already reeling industry. The move will instantly turn Amazon into a streaming-ad juggernaut, and the largest ad-supported subscription streaming platform in the marketplace with tens of millions of users, leapfrogging the likes of Netflix in the process. https://lnkd.in/ggWkhRRD

2023 was a rocky year for the TV ad industry — replete with a pair of Hollywood strikes, economic headwinds, and a reckoning on the economics of streaming. In 2024, industry leaders will ride out the storm by focusing on what's always been important: great content, engaged audiences, and metrics that demonstrate real results. EDO's 2024 TV ad industry predictions are here! Insightful, thorough, and soooooo well-written. https://lnkd.in/e7WixPyT