Kristinn Árni L. Hróbjartsson’s Post

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Putting carbon back where it belongs.

What Mikko said.

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Purpose driven entrepreneur, currently working in marketing & branding

(Link in comments, FI) A few weeks back, my former employer, Running Tide, announced that it was winding down. While my time at the company was only a year, I learned a lot and gained colleagues and friends that will last. Here are five general points for the climate industry that are not included in the news story but that I feel that are worth sharing here. 1) 9 out of 10 startups fail. We probably need at least 30 technologies for carbon removal at the IPCC-recommended scale of 4-10Gt/year. One startup can realistically master one technology, and it means that we'll see 270 startups winding down. Sorry, 269. 2) We need ways to scale solutions and science simultaneously and at record speed. Sometimes, this means that something that is being scaled up turns out to be ineffective, but it's better than not doing anything for 10-20 years. 3) The media cannot repeat the decades of misleading information on climate change where reporting gave substantially more space for skeptics than would have been justified. They should keep actors accountable, though. 4) Politicians forge the playground and rules for it. As long as durable carbon removal is voluntary, the future market remains risky. As long as requirements for co-benefits and climate justice for durable carbon removal are not required, they won't happen at scale. Make all this mandatory and you'll see influx of investment and talent. 5) This might be controversial, but I think that the highest-paying jobs and most profitable companies should be those that contribute to a livable planet. In 2022 was the most profitable year for oil companies, $290 billion. I'd like to see a future where climate tech profits surpass oil company profits. I'm leaving many points out to keep it simple - maybe we'll see them in comments later. Lastly, if you are looking for talented and driven people with experience in carbon removal - there are a bunch available in US and Iceland. Feel free to reach out to me!

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Bill Davis

Blue Economy proponent enhancing beach, ocean, lake, river and stream conservation, education and science through stakeholder capitalism.

1mo

I would challenge 9 / 10 startups fail, maybe venture backed because expectations can get somewhat unreasonable, but here's a more nuanced perspective. Odds aren't great, but better than 9 / 10. "20% of new businesses fail within the first two years. 45% of new business startups don’t survive the fifth year. 65% of new startups fail during the first ten years. 75% of American startups go out of business during the first 15 years." https://explodingtopics.com/blog/startup-failure-stats

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