Howard Homonoff’s Post

I'm finding lots of comparisons across industries as I work this quarter with leaders in streaming and broadcasting as well as events and trade shows. The overlap is content — how do we distribute it, personalize it, segment it, improve it and get more of it? #Eventprofs deal with the issue in this clip, too: how can we make the experience better and easier so people will pay more and keep coming back?

How are we approaching the #sports market with MediaKind's technology offerings? What is happening in the global sports market? How are we supporting the new business models? MediaKind's Erik Ramberg answers many more questions that shed light on what's in store to enable you to stream better, #monetize more, and engage your fans! Watch video! #MediaKind #Streaming #Media #Product #OTT #TV

The Evolution of Sports Media panel is locked in! Dive into the challenges, trends, and innovations shaping the sports media landscape, including digital platforms, streaming services, and fan-generated content with: Daniel Finnerty of Spectrum John Jelley of NBCUniversal John Ourand of Sports Business Journal Rob Thun of DIRECTV It's not too late, get your ticket to the LA Sports Innovation Conference now: https://lnkd.in/eVgcrAaG #LAinnovation

⭐ #MELS23 Talking Point #1: #Strategy⭐ Want to know how companies future proof their relationship with audiences as consumption habits rapidly shift and evolve? Join world class speakers at the Media & Entertainment Leaders Summit as they consider key consumer acquisition, engagement, retention, and monetization strategy faced by companies in the fast evolving #media and #entertainment landscape. Don't miss your opportunity to gain valuable insights on topics such as sports rights monetization, live and linear TV and streaming, ad-supported online video, and more. Buy your tickets today 🎟 https://bit.ly/43zUdVR

Tired of choppy streams ruining the big moments? Join the millions of #SportsFans demanding smoother, real-time sports streaming! Our Chief Marketing Officer, Jed Corenthal's, latest article on Sportico explores the tech that can eliminate delays, buffering, and social media spoilers. It's time to level up the viewing experience! #SportsBiz #StreamingMedia #RealTimeRevolution https://hubs.la/Q02qWhSz0

October is the sports month with crossovers in all of the major sports, which lends to high video consumption. And Amazon continues to rock on with its foray into the NFL. What about the Taylor Swift factor? She's in there somewhere... #mediausage #media #dataanalytics #mediaplanning #mediabuying #mediaresearch #nielsen #streamingvideo #mediaanalytics #television #broadcast

In episode 1 of Digiday's The Future of TV Video Series, Havas Media Network's SVP Sports Partnership, Jeff Gagne, highlights the complexity of sports advertising in balancing advertisers with league sponsorships and one-off advertisers interested in dynamic ad insertions. 🏈 📺 Watch below to hear from Gagne and other agency executives about the current state of the streaming ad market and the fragmented audience segments: https://lnkd.in/ewh9t6PQ #MeaningfulMedia #TVadvertising #Streaming

This should be on the radar of everyone within the sports-tech industry.

Right now, some of the biggest media companies in the world are hammering out the details of a new joint venture to #bundle their streaming services together to attract sports fans. #Streamers hope that a pipeline of quality content and events will encourage customers to stay for longer rather than binge watching and bolting. This allows for the higher #PricingStructures needed for a sustainably profitable business. Learn more about consumer trends that led to this shift in streaming structure, here: https://on.bcg.com/4dmVfua

Prepping for our Streaming + Sports NAB Show discussion, Carlo De Marchis and I shared our marketing playbooks and predictions for the future on his Retention Zone vodcast. Here's a preview: ✔ Think like a marketer: Encourage everyone on the team -- product, engineering, programming, and sales -- to put consumers first and relentlessly use data and research to understand them. ✔ Take advantage of technology: Experiment more instead of simply recreating a more fragmented and frustrating version of TV. ✔ Focus on the product: There are so many opportunities to improve the discovery and viewing experience, and in doing so, to reduce churn and improve results. ✔ It's early days: As the industry continues to evolve, it's critical for streaming leaders to focus on innovation, collaboration, and a deep understanding of their audience to succeed in an increasingly competitive landscape. Thanks to Carlo for having me on his show in advance of our Streaming Summit panel with Andreas Heyden, Yannick Manuel Ramcke, and David Guinan. Dan Rayburn #streaming #ott #ctv #sports #marketing https://lnkd.in/gg-6-duH