As our series on The Evolution of Video Consumption comes to a close, we’d like to thank Howard Homonoff, Adam Wiener, Scott Schiller, Amy Radin, Seth Schachner, and Mary Ann Halford for sharing their insights.
And a warm thank you to our wonderful EIR Network Director, Jessica Geran Straw, for leading this series! Thanks for following along, everyone! 🌟
Helping CPA firms in their quest to better serve their clients. 2021 'Top 100 Most Influential People in Accounting' by Accounting Today. Professional Speaker
I had the privilege of meeting W. Michael Hsu a couple of months ago at a conference. I enjoyed his action-oriented approach and passion. We sat down and recorded a conversation (podcast?) - thought you may enjoy it. Change can be difficult, but we are often the ones making things harder than they need to be - how we approach that journey of change is certainly a factor. Hope you enjoy! https://lnkd.in/eWKTCprW#cpafirms#accountingandaccountants
Funniest thing— when you connect with someone by sharing a Big Idea, two things happen:
💡The idea grows, evolves and grows some more
💡The bond and connection stays strong over time
I first met Terry Bean at TEDxDetroit two years ago with Caesar Mickens Jr., Ph.D.
Terry said something I’ve never forgotten since the moment he shared it. “The whole idea behind TEDx is that Big Ideas can’t stop from growing if their centered on how to help make things better for others.”
This clip focuses in 3 minutes on 4 ways to have a great idea. It’s not about being artsy, creative, or genius. Rather it’s all about:
1. Problem. Ideas need problems to solve
2. Look.
3. Listen.
4. Write Your Ideas Down.
Terry has a book out ��Finding Harmony…” which we talk about on an upcoming episode of DisruptED. It’s a powerful story about reclaiming resilience with his daughter, and a great follow up to JOY Langley’s episode “Mental Health in an Age of Disruption.”
Let’s go Big! Get DisruptED with us!
MarketScaleTommy Morgan, Jr.Mathew KnowlesMathew Knowles SpeaksJames Prebil, MBATim MaitlandBrandon Pfluger, J.D.Chaz Horn - B2B StrategistShanee MoretShankar PonceletAntréa Ferguson, MSPH
The latest episode of the PPW pod is out.
There's a really great conversation in here (starting around 16mins if you want to go straight to it):
1. consumers are smarter than advertisers
2. steal a crumb before stealing the whole cookie
3. content is king, and there's value in testing your audience's appetite for new ways of consuming
It's great to be a part of this podcast, we're extracting so much value that just isn't being talked about in public. Great stuff from Edmund, Simon and James.
My hypothesis: The next four or five episodes we have lined up will take this project to the next level. Watch this space.
Who here remembers dialup internet?
This week's episode saw James Gray join Edmund Keith and Simon Baker on a trip down memory line to discuss the very (very) early days of REA Group and what makes a successful real estate marketplace.
PS. It's great to see our podcast episodes racking up views before we even get a chance to publicise them.
https://lnkd.in/dtmmdfBb
"Networking is really the most important part of this show."
On this bonus episode, we have Kristin Paulick Schoenstein.
Kristin is the Portfolio Director for eTail™ and oversees the programming and development of both eTail Boston and eTail West.
We talk all about eTail: What to expect, tips for first-time goers, the upcoming anniversary, and so much more!
Listen to the episode: https://bit.ly/HECPBonus22
Fractional CMOs (and a lot of agencies) call one copywriter first. ⭐️ First-Approach copywriter / 50 million readers served ➡️ Steal from me at winstonwrites.com
Charleh Dickinson joined us for Episode 44.
Key points
🔍 Initial problem: At the start, the main problem she looks for is the lack of clarity in the company's direction and scattered resources.
🛠️ First 90 days: Instead of a 12-month commitment, Charleh prefers to address critical issues within the first 90 days to achieve quick impacts.
📈 Focus on sales: Most companies seek to increase sales and customer acquisition as their primary goal.
💡 Professional experience: Charleh has worked in marketing for over 13 years, primarily in Europe and the UK, helping small businesses in the B2B sector.
🤝 Collaboration with the CEO: It's crucial that the CEO and the executive team closely collaborate with the fractional CMO, sharing information and aligning objectives.
👥 First week: At the beginning, it's essential to understand the strengths and weaknesses of the existing team and avoid making drastic changes immediately.
🌍 Cultural differences: Charleh discusses the differences in marketing across countries, highlighting how linguistic and cultural variations affect strategies.
🎯 Long-term vision: The relationship with a fractional CMO can be either a sprint or a marathon, depending on the company's needs and objectives.
💬 Initial communication: Sending a welcome message to the team to establish a supportive and collaborative environment is key for a successful start.
📊 Adaptation of strategies: Adaptability and adjusting strategies based on the business's evolution are fundamental for long-term success.