"CRO is a process NOT an event." A core theme in the webinar this morning! But what does this mean & what are the implications? David Mannheim joined HOP to talk about myth busters in conversion rate optimisation (CRO). The Disney loving hunk (words from The Sun themselves...) told us all about the myths in using CRO to drive performance & his techniques in using OKR's to drive focus and impact in all aspects of CRO. OKR's offer direction, focus & alignment, and David uses them as a guide in all aspects of work to drive performance. Working with clients to charge via OKR's rather than time, David was able to effectively work with impact with successful results. 70 people dialled in to hear mostly about CRO, but also David's TGI hat at uni, and his debut on Take Me Out, where despite his mum's best efforts, he did get a date! Want to know more? Get in touch for the recording! #digitalmarketingwebinar #conversionrateoptimisation #crowebinar #ppc #performancemarketing #marketingwebinar
Such a good talk, great insights into the world of CRO
Very insightful webinar!
A fab webinar 👏
Loved it! Great session and very informative
Great webinar! Super insightful
Insightful webinar!
Thanks for the awesome insights & stories David Mannheim !
Growth through E[Y|T=1]-E[Y|T=0] = E[Y(1)-Y(0)|T=1] + {E[Y(0)|T=1]-E[Y(0)|T=0]}
2wAwesome, thank you David Mannheim, by the way the beard 🧔♂️ was amazing ))