Home Run Franchises’ Post

Here's a little secret about service franchises. They're like a treasure chest, with 465 different categories of service lead generation. Think of everything from roofing to painting, car repair to closet organization, and much more. The demand for these home services is always there, and the real opportunity is in delivering top-notch marketing, effective coaching, and well-structured systems. This allows any franchise owner in these 465 categories to stand out and thrive. In the coming decade, we'll see a shift. More people will leave traditional white-collar careers and dive into running their own franchise businesses. Whether it's a plumbing business or a dryer vent business, it's a promising career path for today's business degree holders. #ServiceFranchises #HomeServices #CareerShift

Buying a franchise is an act of faith in the product. 🙏 It's the one thing outside of your control as a franchise owner. And, it's no different for sales reps. Sales reps are franchise owners. They're handed a product, and asked to sell it. They're asked to create a growth plan. They're asked to map the territory and find customers. And, much like a franchise owner, there's nowhere to hide in a sales role. You either sell or you don't. And, just like franchise owners, some salespeople are successful with a product while others aren't. You get out what you put into it. Why am I sharing this? 👉 Salespeople have to diligence the product more than anything else before joining a new company. They should buy the product. Use it on a regular basis. Try to break it. There's no worse feeling as a sales rep than to find yourself 90 days into a job only to learn that the product is bad. Selling is hard enough when the product is great and you believe in it 100%. 🙌 But, selling something sucky that you don't believe in? Good luck with that. 🍀

I was mulling over the comments and questions that pop up on various platforms about how to find a good quality source of Franchise prospects. This picture kind of sums up my views on it - and the limitations in the traditional franchise marketing and recruitment approaches. ✔ There is a big pool of people that are considering buying a franchise. ✔ There is a big pool of people that are the exact dream profile candidate. Depending on the industry - where those two overlap is frustratingly small. Traditional marketing channels put each franchise in the sales mixer with all other franchise opportunities - irrespective of whether your franchise is very niche in it's target audience. Ending in leads that never respond to you, no matter how you try. For me energy is best spent in the grey circle. Can you find people that you know would be a great fit, and for whom your franchise would be amazing - and convince them the merits of franchising. It's not easy - but it will bring better franchisees than trying to force candidates that are shopping around or are way better suited to a different franchise. Interested to hear views on this, and what are the best ways of exploiting the grey circle. I've had some success with Sales Navigator on LinkedIn - anyone else got good angles?

When purchasing a semi-absentee franchise, you are focused on the demographic demand for the service. Who is the competition and what are their strengths and weaknesses? What is the marketing plan to attract customers, how do I find the right employees? In hiring you are looking for a person who has worked there and has some management skill to be promoted to the manager. You are functioning as the general manager. This is ideal for executives who may want to build an income on the side. Maybe they're thinking of starting to leave the corporate world, but they don't want to do it all at one time. We have retired people who want to supplement their income or people who don't want to work that hard, but still like to do something. So, there are many different types of people who are attracted to semi-absentee. Another group of semi-absentee business owners that we've seen the last year are people who already own other franchises and their franchise is sold out and they want to expand their portfolio. Does this sound interesting to you? Give me a call and let's talk. #semiabsentee #franchiseownership #semiabsenteefranchise

Wherever your strengths lie, you're going to be able to use those as a business owner. That’s what’s going to lead you to success, more so than having haircutting experience if you're buying a haircutting business. Franchises actually prefer that you come in with very little to no experience, so that there's less mistakes and less wrong ways for them to correct. Franchises have systems and processes in place to help their franchisees succeed, basically their recipe for success. It’s more important to the franchise that their franchisees are able and willing to follow their systems and processes than whether or not they have experience in the industry. If you're interested in identifying what your core competencies are and figuring out what your skill sets are that you bring to the table, message me. Schedule some time on my calendar and we can talk and figure out what those are. https://lnkd.in/gJm3ca_y #FranchiseOwnership #TransferableSkills #BusinessSuccess

THE RELATIONSHIP OF FRANCHISING You meet each other. There’s a definite connection. Things are going well…and then. They go with another opportunity. 💔 Franchise #sales can be a bit of an emotional #rollercoaster when the approach you take is steeped in a genuine interest to help prospective franchisees realize their dreams of #businessownership. For us, it’s never JUST been about making the sale and closing the deal. Of course, that’s the ultimate objective, but it’s important to us that we provide value in every interaction as human beings first. As the first point of contact with the corporate side of the brand, we also recognize that our words and our actions set the tone for the entire franchising relationship. So while Tracy and I determine whether or not the prospective franchisee is right for our system, we also want them to truly understand what makes our company different, and potentially better for them based on what they are looking for. I actually encourage people to do their research and speak with other brands because when they finally do sign our FA, I want them to do so with complete confidence that they’ve made the right decision for themselves and their family. I sincerely appreciate when franchisee candidates disclose to us that they are speaking with other companies or exploring other career choices, even if they don’t share specifics. It allows both sides to focus their discussions, and maintain a mutually respectful relationship throughout the qualification process, and into the future, whether they become a franchisee now, or later, or never. Don’t worry. It’s not you. It’s them. Well, I guess it could be you. 🤷🏾♂️ Either way, it happens Brush it off, learn from it if there’s something to be learned, and keep selling…and providing value. ✌️ #franchiserecruitment #relationships #learnwithvern

FPG announces the most comprehensive and robust Franchise Sales and Lead Generation Academy in franchising. Tuition is free. Whatever value you receive, you pay it forward through random acts of kindness. There will be 20 modules including such topics as Lead Generation Google best practices Facebook/Instagram best practices Working with Brokers and getting on the short list Content Strategy Lead nurturing Franchise Opportunity Website design ChatGPT best practices Brand Storytelling Franchise Sales Skills Interviewing technique: Asking the right question at the right time Deal Pacing Moving candidates through fear and into action Best of all, the cost is free. 20 modules obligates you to 20 random acts of kindness. https://lnkd.in/eSVrx5sf

What's the difference between a "recruiting" franchise... ...and a "sales" franchise? "Recruiting" organizations help you make your decision. They want to give you the information you need to make a good decision. And they're also evaluating you to make sure you're a fit for their team. Conversely, "sales" organizations want educate you on their opportunity... ...so you BUY into their franchise. They want to add you to their culture, regardless of fit. As you go through the process, you'll feel the difference between the two. One is more interested in YOU... ...while the other is focused on your checkbook. Both can be great opportunities, but it's critical that you know the difference going in.

What's the difference between a "recruiting" franchise... ...and a "sales" franchise? "Recruiting" organizations help you make your decision. They want to give you the information you need to make a good decision. And they're also evaluating you to make sure you're a fit for their team. Conversely, "sales" organizations want educate you on their opportunity... ...so you BUY into their franchise. They want to add you to their culture, regardless of fit. As you go through the process, you'll feel the difference between the two. One is more interested in YOU... ...while the other is focused on your checkbook. Both can be great opportunities, but it's critical that you know the difference going in.

I was recently interviewed for a whitepaper by Hartness Growth Partners. If you're interested in home services franchises this is a worthwhile read. When shopping for a franchise make sure you align yourself with an franchisor who understands the importance of lead generation, franchise support, innovation, and provides you the processes and procedures needed for operational excellence. If you're looking for a franchisor that matches these characteristics let me know.