Home Run Franchises’ Post

Why do so many Millennials choose the simple white Toyota Corolla? It's not because of its speed or fancy features. It's because it makes them feel safe, secure, and reliable. The Corolla is affordable and dependable, making it perfect for people who prefer safety over taking risks. This demonstrates how emotional marketing works. It's not just about selling a product but about connecting with the reasons people make their choices. So, if you're in marketing or own a franchise, remember: it's not just about the product but how it makes your customers feel. #EmotionalMarketing #ToyotaCorolla #MillennialConsumers

Full Market Insights: https://lnkd.in/evUWcCF2 Could the spring bump be concluding? Indications suggest it might be, as the overall market has reported its first drop in seven weeks, but it is too early to say for certain. Nevertheless, this decline aligns with seasonal trends observed before the pandemic. #Data #Analytics #Cars #Automotive #Auto #AutomotiveIndustry

Full Market Insights: https://lnkd.in/ev6YW4gR The market continues to decline at about half a percent per week, which is higher than the pre-pandemic average of nearly a quarter percent for this time of year. Auction activity remains steady with the conversion rate consistently at 56%. #Data #Analytics #Cars #Automotive #Auto #AutomotiveIndustry

Full Market Insights: https://lnkd.in/emJWM-UR Last week’s rate of depreciation accelerated, showing the largest single week decline since mid-January. The only segments continuing to report stabilization were the Sporty and Premium Sporty Cars. #Data #Analytics #Cars #Automotive #Auto #AutomotiveIndustry

Full Market Insights: https://lnkd.in/ggFuB9yA Despite being a holiday week, the market continued to experience significant declines last week. Auction attendance and sales rates also declined. The Work Vans, Full-Size Luxury SUVs, and Compact Car segments experienced the most significant declines last week, with all three segments depreciating by more than 3% in a single week. #Data #Analytics #Cars #Automotive #Auto #AutomotiveIndustry

A question for my Dealers... Which brand is stronger...your OEMs or your Dealerships? Lamborghini's Operating Margin: 25.9% (Horn, 2023) Ford's Operating Marking: 5.16% (Macrotrends, 2023) Gucci's Operating Margin: 27% (Spencer, 2023) Levi's Operating Margin: 7.31% (Macrotrends, 2023) Apple's Operating Margin: 24.68% (Macrotrends, 2023) Samsung's Operating Margin: 11.51% (Companiesmarketcap, 2023) Why can some companies charge more for their products than others? Brand v. Commodity Now I'm not saying if you treat your clients well, or give every client a million-mile warranty, you can sell your F-150's or your Corolla's for the price of a new Lamborghini... ...but I am saying your brand CANNOT be limited to the cars you sell! Read that again. If your Dealership's brand is limited to the manufacturer you represent, then you can't blame yourself for losing deals over price. After all, your brand is exactly the same as the brand down the street. BUT If your Dealership's brand is providing such a unique and unforgettable car buying experience that your clients won't do business anywhere else, then not only will you rarely lose deals over price, but you'll likely be able to CHARGE MORE FOR YOUR VEHICLES. Now, not only is your brand your OEM, but it's also an experience that your competitors CAN'T SELL. A2Z Sync and its partners focus on building their Dealerships as their own brand, distinguishable from ALL COMPETITION. If you don't have a brand, all you have is a car, and your clients can always get a car cheaper somewhere else. What's your brand? Doug Reeves Brian A. Natalia Giner Mark Osborne Josh Harnish Henry Hartung Ashley Collins Bob Sumrall Steve Wise James Sands III Scott Wright Taylor S. Alisha Stewart Perry Moholt

Full Market Insights: https://lnkd.in/giMi86Yp With the strike now fully in our rearview mirror, the market is in a state of correction. In the Truck and SUV segments, declines for Full-Size Vans and Full-Size Trucks are reporting record-level, single-week depreciation. In general, a majority of the segments reported declines exceeding 1%. #Data #Analytics #Cars #Automotive #Auto #AutomotiveIndustry

If you own a car and booked a service appointment at the dealership, you probably noticed that the cost is significantly more expensive than going to an independent auto shop? (DIY is even cheaper!) Well, an economist viewpoint explains this from 3 reasons:   1. Branding/Trademarks: The association of the company trademark allows for companies to charge more. Don't think so, would you buy an iPhone or a knockoff? This dealerships thus signal reliability of the service. 2. Overhead costs: Dealerships have showrooms and other facilities which don't require the use of dealers service departments. Don't forget about "complimentary" ride services and snacks are included in your service bill, "complimentary" is just a placebo. 3. OEM Parts: Dealerships use Original Equipment Manufacturer (OEM) parts which come directly from the auto manufacturer. Yes, there exists cheaper aftermarket parts, but dealerships don't use them.   Now you know why dealerships can charge more money for your service appointment. Did I miss any reasons why dealerships can charge more money?

Full Market Insights: https://lnkd.in/gUupnTBw Last week was characterized as “stable”, as the overall market saw a slight uptick of 0.01%. However, attention should be directed towards the luxury segments, Full-Size Vans, and electric vehicles (EVs), as they have been experiencing a continued downward trend. #Data #Analytics #Cars #Automotive #Auto #AutomotiveIndustry

Full Market Insights: https://lnkd.in/e_Q9n5kC The current market is being described as stable, flat, and unchanging, as we observe a slow and consistent dip after what looks to be the end of the Spring market period. The market segment for 2-to-8-year-old Cars remained unchanged, whereas both the newer used vehicles and the oldest model years saw slight increases, rising by +0.03% and +0.10%, respectively. Conversely, the Truck market, across all age categories, experienced slow declines. #Data #Analytics #Cars #Automotive #Auto #AutomotiveIndustry