Orange Apron Media by The Home Depot’s Post

While Store Media may be the oldest form of retail media, its evolution continues. #retail #media #retailmedia

✨Understanding Retail Media✨ While store media may be the oldest form of retail media, its evolution continues... In part one of our series exploring #retailmedia, in-store media experts Ellen Alexander, Odile Tran and Connor Chappell provide an overview of the key store media opportunities at play in the grocery industry today. #groceryretail #instore

#Loblaws is building a #retail #media network. With all of Loblaws' resources, you know they researched this thoroughly before deciding to implement such a major change across their #stores. ATTENTION RETAILERS: Take advantage of their research! PM me to discuss how to build your own retail media network (cost effectively). #DigitalSignage #Retail #RetailMedia https://lnkd.in/gzCKBnA7

Retail Media is more than a big trend. It is a massive opportunity for brands to engage with their customers at the very moment they are making their shopping decisions. dunnhumby has been supporting retailers to stand up and operate their retail media platforms even before the term existed. And more importantly: always putting the Customer First! #dunnhumby #retailmedia #customerfirst

As store planners look to leverage their spaces to promote loyalty and incentive programs, digital retail media networks are taking the front stage in their business plans. However, understanding the fundamentals of integrating digital signage into a cohesive retail media network can be complicated. That’s why we’re launching a seven-part series by Stephen Gottlich showing how retail media networks can benefit grocery and convenience stores everywhere. Check it out! https://hubs.li/Q02m_W2R0 #DOOH #digitalmedia #retailmedianetworks #digitalmedianetwork #newblog

Back in early 2021 only a handful of grocery retailers had perfected their retail media network. Fast forward to today and Hy-Vee explains their fully baked retail media network. Their reason for building, the retail media landscape is changing at a rapid pace, and our customer needs are more diverse than ever before. Customers have come to expect a more personalized shopping experience. Curious which brands will invest and the success of their investments! #retailmedia #retailmedianetwork #hyvee #digitalcommerce #groceryshopping

Entering the retail media space has practically become a requirement for grocers to stay relevant with shoppers, competitive among retailers, and connected with brand partners. In 2022, retail media spending surpassed $40 billion, according to a December eMarketer report, and the firm expects advertisers will pour more than $45 billion into retail media ad spending this year. Bottom line: Retail media shows no signs of slowing down.

"Retail Media needs 'in store' and off-site formats to scale." Claims Colin Lewis. And he is right! Let's look at Instore 👇🏼 In August this year, Walmart had 70+ million more unique visitors compared to their stores, than their website [which is 34% greater], IN ONE MONTH. And in addition, also the same comparison: 87% greater Food Lion 71% greater Kroger 62% greater Sam's Club Just some of the benefits of InStore Retail Media: 1️⃣ Targeted Advertising 2️⃣ Influence on Purchase Decisions 3️⃣ Increased Engagement 4️⃣ Valuable Data Insights 5️⃣ Complement Online Campaigns Chart displaying the above stats in the comments below. #retailmedia #commercemedia #advertising #innovation #marketing

Entering the retail media space has practically become a requirement for grocers to stay relevant with shoppers, competitive among retailers, and connected with brand partners. In 2022, retail media spending surpassed $40 billion, according to a December eMarketer report, and the firm expects advertisers will pour more than $45 billion into retail media ad spending this year. Bottom line: Retail media shows no signs of slowing down.

Multichannel advertising initiatives... In-store retail media networks can reach even more shoppers than online ads, a new Placer.ai white paper indicates: https://ow.ly/VbO950PUM24 #foodretail #grocery #supermarket