A very personal note to the community ecosystem peers: at industry level, all community experts, professionals and executives are on the same team.
Our job is to make the case for community in business. The why and how community matters to drive results.
We are yet to make it a stronger case for community executives to be required in all product development, customer success and strategy meetings. For them play a strategic and crucial role in most fast growing companies' C-suite.
Yet, since developing the curriculum for a global community builders program (bringing together 288 community professionals as fellows, and 50+ of world's top experts as speakers), joining multiple industry events myself as a speaker, publishing a book, and moreover after 10 years collaborating with other community professionals, I must say: the industry isn't always that friendly.
I keep seeing community businesses who act much like Sauron would, if you get the LotR reference. If not - just picture someone who tries to claim it all, to put creators under their umbrella and concentrate all knowledge, you get it.
All industries have many of those. Initially, that bothered me, but I came to conclude that, at the end of the day... They matter. They play a role, like Gollum did (as the wise Gandalf figured).
They're welcome in the ecosystem.
My take on Sauronic behaviors, as predatorial as they sound, is that the greedy ones who try to rule them all are also playing a role in "spreading the word".
In their own (oftentimes annoying) ways, they are helping companies understand what community is about. Ultimately, it doesn't matter.
50 years from now, I expect community to be a department, a required skill, a high-education degree, an established C-suite position, you name it.
Thanks to an ecosystem of creators, experts and practitioners co-creating this ever-living, ever-changing field. My goal is to make friends and have fun in the process of getting here. Doing community in community. That, often times, might look like playing a low key role in the industry, aiming to level the fields and make space for more voices to thrive.
Community doesn't belong to one. It belongs to all.
IMO, community implies an abundance-minded culture where knowledge, food, resources, or whatever it is, is shared. Where trust is built through consistent interactions, and we all grow and thrive as an outcome of collaboration.
Let's keep leveling in up, however you choose to.
Salesforce Consultant at Navigators | 7x Salesforce Certified Professional | Four Star Ranger on Trailhead
2wGreat choice, Holmes Murphy! and great choices, Joseph Piearson! May I also recommend Goodles for healthy boxed mac 'n' cheese?