William Holland’s Post

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Associate Marketing Manager - Keystone Light & Hamm’s at Molson Coors Beverage Company

Today marks the last day of National Military Appreciation Month and the first full month of a program I spent the last year building with some incredible folks. Bear with me as I’m not one to regularly use LinkedIn, but felt the hard work of the teams involved deserve recognition. Almost exactly 8 years ago, I started with MillerCoors as a sales rep and during our onboarding week, the package we happened to see on the Milwaukee production line was none other than our 2016 Keystone Light Stars and Stripes packaging. Fast forward to building todays program from the ground up with the phenomenal teams at Soulsight & Arc. As someone with family currently serving and veterans on both sides, working with the USO was a privilege. The program was built around a simple ask, getting as many folks around the country as we can to say thank you to their local service members for a chance to attend a private concert for service members at Nashville recording artist Drake White’s barn. Thank you to my Molson Coors & Volt team, Frank Cirone,Matt Lafferty, Mauricio Suarez,Michael Brownson, Kirsten Wellna, Vincent Ventura, Tyler Noeth, Tim Christmann, Terrance Campbell, Sofia Bazianos, Sarah Swenson, Jessica Koziol, Mike Cannella, Bryan Haupt, Adriana Loayza, Amelia Hickenlooper, and so so many more for the collaboration. Thanks to my phenomenal partners at the USO Christopher Copley & Allison Welton who helped every step of the way. A shout out to Drake White and his amazing team for being all in from day one. Let’s all Give A Smooth Salute this summer and say thanks!

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Bill, so proud of this program and our partnership with the USO! Outstanding work and always great to see RevMan alum making an impact!

Sofia Colucci

CMO North America - Molson Coors Beverage Company

1mo

Great work! 👏❤️

Sofia Bazianos

Senior Account Manager Focused on Brand Development

1mo

Congratulations Bill! You’ve worked so hard on this from start to finish. Huge accomplishment !

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Allison Welton

Corporate Development Officer - USO

1mo

What a phenomenal and fun campaign and partnership -- cheers to you, Bill!

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Kelly Arnold, PMP

Project Management at Molson Coors Beverage Company

1mo

Turned out so great, Bill!

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Jessica Koziol

Senior Account Manager at Molson Coors Beverage Company

1mo

Such great work, Bill!!

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