Holistic Industries’ Post

That's a wrap on 4/20, 2024! 💨 The team and I put some serious work into our campaigns for Holistic Industries, and I'm proud of what we delivered! Peep the video below to get a snapshot of how we honored 4/20 this year. #cannabisindustry #cannabismarketing

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Bring me in as your fractional Chief Drinking Officer, and let me remove the tough decisions so you can focus on your actual job. #drinkcurious #bourbon #whiskey #virtualexperiences #inpersonexperiences #chiefdrinkingofficer

As it seeks to connect with younger drinkers in Latin America, Coors Light has teamed up with Ozuna, one of the region’s top pop stars. The Puerto Rican reggaeton star, whose songs regularly top the charts, recently released a new song inspired by Coors Light. The beer brand is featured prominently in the music video for the bouncy “Chill Conmigo,” which shows a stressed office worker, played by Ozuna, wishing he could get outside to chill with his friends, whether it’s poolside or on the side of the Rocky Mountains with a Coors Light flag planted at the peak. The partnership with Ozuna, who claims more than 47 million followers across social media platforms, includes retail components, a special can featuring the musician, ads and a sweepstakes where consumers can enter for a chance to win prizes. It has parallels in the U.S., where Miller Lite's teamed up with reggaeton star J Balvin to win over more Latino drinkers. Part of a larger program called “Ritmo Chill,” which urges consumers to relax with good music and a cold Coors Light, it’s aimed at increasing consideration for Coors Light among younger legal-age drinkers in Latin America. The brand’s strongest market is Puerto Rico, but it’s making a play in other countries, including Panama, Mexico, and Honduras. Watch the video here: https://bit.ly/3OMCnuq

WHY IT MATTERS

When someone tells us that the week is halfway over! You're almost there. Push through! A good ice-cold beer is waiting for you! 🍺 🧊 #PortCityMedia #MarketingSmallBusiness #MusicOnTheBeach #IsleOfPalmsSC #MeetMeAtTheOffice #BecomeAClient #MarketingBusiness #SmallBusiness #SCBusinesses #MarketingThings #WeekendIsAlmostHere #TheWeekendIsCalling #PCM

It's a great video; follow the tips.

🫧☁️🍺 Head retention is critical to the enjoyment of your pint, fundamental to certain styles and the sign of quality throughout. Want to find out what we do to help achieve that lovely foamy head on your beer? Check out our latest blog here: https://lnkd.in/eCTqXQBM