HOKA’s Post

“Being able to look beyond what you have is what I think opens up other worlds. Imagining yourself being more than just what has been offered to you. So much of my work really connects to freedom. Whether it’s people that are kidnapped or people that are in jail or people that are prisoners of their immigration status or are in an abusing relationship or struggling with addiction.” - Carolina Rubio-MacWright Carolina is a lawyer and an ultra runner. Since moving to the United States from Colombia, she has spent her life pursuing freedom for herself and others. In our newest Humans of HOKA, we follow Carolina as she prepares for the Western States 100-mile Endurance Run. Watch the full film on our HOKA TV YouTube and read more on the HOKA blog. Full film: https://lnkd.in/gp8nZ2D7 Read the blog: https://bit.ly/HoHCarolina #FlyHumanFly #HOKA #HumansofHOKA

For Elke Reimer, the trails in Auburn, California, are an extension of her home. Every day, the avid runner and backpacker takes off from her front door and makes her way to the nearby Manzanita trailhead, an entrance to the breathtaking trail network in the Sierra Nevada foothills. When she’s not running or hiking, Elke tends to the paths, especially after big storms. The effort is strenuous and time consuming, but Elke is relentless when it comes to nurturing the trails that bring so much joy to her community. “I use these trails all the time and it’s like your babies, right?” Elke says. “You don’t like to see your babies not being taken care of or trashed.” Thank you, Elke, and all trail stewards who help create safe passage for us! To learn more about trail stewardship and ways to get involved, visit our blog: https://lnkd.in/gdkzRfKp. 📸: Tony DiPasquale #TrailStewardship #Trails #TrailRunning #Outdoors #WSER #HOKA

NYC, we’ve landed! 🗽 The HOKA Flagship store is now officially open on 5th Avenue. Come check out our full product line in the retail space and join us for a HOKA run club or other upcoming events in the dedicated community space downstairs! Save this link to stay in the know on all-things HOKA NYC: https://lnkd.in/gxDtn43P.   📍 579 5th Avenue, New York, NY 10017 #FlyHumanFly #HOKA #LetsFlyNYC 

BIG NEWS 📰🗽 Our New York City Flagship Store is opening this Friday, 6.7.24. 🎉 See you there!   📍 579 5th Avenue, New York, NY 10017 #FlyHumanFly #HOKA #LetsFlyNYC

It only takes one dream. “UTMB is not conquerable by a human, it's conquerable by the human spirit. And you need to harness the spirit in order to accomplish the goal.” Jim Walmsley discovered ultra trail running through an unconventional journey. After participating as a track athlete in high school and college, he transitioned to the military, serving in a nuclear missile silo in Montana. He was eventually dismissed, leading him back to running, where he emerged as one of America's top ultra trail runners. Following impressive records at the Western States 100, Jim sought a new challenge: the infamous Ultra Trail du Mont Blanc (UTMB®). Despite initial failures, he committed to enhancing his mindset and training, bringing him to relocate to France with his wife, Jess. In 2023, Jim achieved a historic victory, becoming the first American man to win UTMB in a thrilling mid-race twist. He now joins the ranks of great American women who have triumphed in the race before him. Watch Jim’s journey to the UTMB podium and beyond in the feature-length documentary in partnership with our friends at Wahoo Fitness: WALMSLEY | THE FILM: https://bit.ly/4bb5Whw. #FlyHumanFly

Spotted today in the Big Apple 🍎 #HOKA making BIG Moves 👀 The new Skyward X has officially arrived in the US! 🗽👟 The Skyward X gives you the feeling of a super shoe in an everyday training shoe. Learn more here: https://lnkd.in/dUnpYkTX #SkywardX #FlyHumanFly #ProductLaunch #MaximumCushion

Five years ago, new mom Jen Done was feeling overwhelmed and anxious, with little motivation to leave the house. When a doctor helped her identify that she was experiencing postpartum depression, Jen felt a sense of relief. With her family’s encouragement, Jen began to pursue triathlon to prioritize her mental and physical wellbeing. Watch the latest #HumansofHOKA film to learn about Jen’s experience and how she found herself at the start line of this past year's IRONMAN World Championships in Kona: bit.ly/HoHJenDone. In partnership with The IRONMAN Group and IRONMAN Foundation. #FlyHumanFly #IRONMANtri #AnythingIsPossible #Triathlon

We are honored to be recognized as one of the top 20 most creative companies in the world by GQ Magazine. Thank you to our entire team and the community that continues to inspire us for making this possible! Read more: https://lnkd.in/e9gTsY7R. #FlyHumanFly