Hivestack by Perion’s Post

"Local marketing connects restaurants to their immediate communities, fostering a sense of trust and personal engagement. This connection is essential for customer retention and promotes word-of-mouth referrals, one of the most potent forms of advertising." Pro Tip: Use the Atmosphere network to advertise to viewers while they're already near your restaurant! 🍔 🌮 🍕 #ctvadvertising #ctv #localadvertising #oohadvertising #ooh

What happens when an "anti-ghost" kitchen in NYC turns into an invaluable experiential marketing resource for the food and beverage industry? Ask Hungry House founder Kristen Barnett! What a fascinating journey Barnett has had from creating a culinary cohort to founding an experiential marketing firm dedicated to showcasing the best in culinary innovation. Read all about Barnett's incredible story in Tom Kaiser's article for Food On Demand (excerpt and link below). “People just kept coming to Hungry House [wanting to work with us] and offering us six-figure deals to promote their products using our chefs, using our content creation, using our parties,” Barnett said. “I realized I had created a very operationally intensive, real estate-intensive experiential marketing engine—and there’s a ton of potential to actually leverage the F&B industry as experiential marketing.” #activation #partnershipmarketing  #marketingcampaign #activation #experientialmarketing #foodandbeverage #foodindustry #foodmarketing #culinary #culinarymarketing #foodandbeveragemarketing #popup #experientialfoodmarketing #entertainment, #immersive #nyc #eventmarketing #culinaryindustry #culinarytalent https://lnkd.in/djDxT5c3

Since two years ago, when Ten Square, Landmark of Good is Up. Many people ask me can your #digital #Billboard do #3D #anamorphic #advertising like those in #Japan and #US. I was #struggling to make it happen as it was #Three #sided #Screen that make it very #challenging to achieve as most of the #famous #3D #Anamorphic creatives are basing on #Two #Sided #Billboard. Eventually, after much #help from #like-minded Creatives #Contents #Creators. We #overcome and found #Solutions to that. 😅 Then, we #faced another #challenge when many start asking if you can offer #Dual #Billboard with the #opposite #Screen at #WilkieEdge which is owned by @PlanB media. And can it be #Both not only #synchronised playing "BUT ALSO" with #3D #Anamorphic for #both #screen. Initially, I told them it would be #impossible and #rocket #Science as we both are using different #cms and have different #playing #schedules. But...... #Thanks to the #collective of #Passionate #media #collectives who believe it can from Plan B Media Public Company Limited, KFC and Havas Media Network Singapore . This #mission #impossible task has #accomplished. If you are around the #area, do check out the beauty of #Dual #Screen #3D #Anamorphic KFC #ETC ( extra tasty crispy ) #Burger. I am sure it will #whet #your #appetite!!! #passionmadepossible #togetherwecan

DT's Gregory Wester speaks with Modern Restaurant Management (MRM) magazine about the latest from our research with Qrious Insight - and why restaurant brands need to pay attention to evolving media consumptions in order to engage key audiences they're missing out on -> https://lnkd.in/evTTpfaH #qsr #research #insights

How do we benefit from advertising? Advertising offers numerous benefits for businesses, including increased brand visibility, expanded customer reach, and improved sales. By promoting products or services through advertising channels, businesses can enhance brand awareness and recognition among target audiences. Additionally, advertising enables businesses to reach potential customers through various mediums, such as social media, print media, television, and online platforms, allowing for broader exposure. Moreover, effective advertising campaigns can lead to higher sales and revenue generation by attracting new customers and encouraging repeat purchases from existing ones. Furthermore, advertising allows businesses to communicate their unique value propositions and competitive advantages, helping to differentiate them from competitors. Overall, advertising plays a crucial role in driving business growth, fostering customer relationships, and achieving long-term success in the marketplace. #restaurants #restaurantstyle #restaurantsupplies #restaurantsofinsta #RestaurantsdeCatalunya #restaurantsupply #restaurantsinlagos #restaurantstartup #RestaurantSatBains #restaurantsinbarcelona #restaurantsaustralia #restaurantsg #restaurantscene #restaurantstory #restaurantsinpune #restaurantsigns #restaurantseating #restaurantsparis #restaurantsottawa #restaurantsmelbourne #restaurantstimelondon #restaurantsnyc #RestaurantSocialMediaManagement #restaurantspace #restaurantsofli #restaurantshow #restaurantsingapore #restaurantstool #restaurantsofig #restaurantsurabaya

Why do some branded food truck activations leave a lasting impression while others seem to vanish into thin air? Let's delve into the magic behind the most memorable food truck activations. It's not just about serving great food; it's about creating an immersive experience that resonates with your audience. A successful activation taps into current trends, fosters genuine connections, and leaves a taste that people can't stop talking about. From carefully crafted menus that reflect your brand's ethos to interactive elements that engage directly with consumers - these are the ingredients for a truly impactful campaign. So, how can you ensure your next food truck activation is not just another event but a memorable brand experience? Start by understanding your audience deeply, innovate beyond the usual offerings, and create moments of delight that surprise and engage. I'd love to hear what strategies have worked for you or any standout experiences you've encountered! Let’s cook up some discussion on making branded activations not just seen but felt and remembered.

The sizzling showdown between KFC and McDonald's in Pakistan has set the stage for an electrifying marketing showdown, and it's taking the #WhoFriedItBest debate to a whole new level! 🍔🍗 As fast-food aficionados and marketing maestros, we're all on the edge of our seats, eagerly awaiting the next move in this epic battle of the brands. 🚀 The billboards are just the tip of the iceberg, and it's clear that #KFC and #McDonalds are pulling out all the stops to capture our taste buds and attention. This thrilling competition is proof that the world of marketing never sleeps. It's a fascinating case study in strategy, creativity, and brand loyalty, and I, for one, can't wait to see how it unfolds. 🤩🍟 🔥🥇 #MarketingShowdown #BrandBattle #FastFoodFrenzy #PakistanMarketing #LinkedInEngagement #Marketing #Branding https://lnkd.in/dFfvzcFv

Whether you’re a new #restaurant looking to make your mark or an established destination aiming to maintain your relevance, #billboardadvertising offers numerous advantages from being seen by hundreds of potential new customers to building up a local fanbase. In this blog we've put together 13 different ways to maximise advertising on billboards if you're in the #hospitality industry, including: 🥦 Celebrate your local ingredients. Consumers are increasingly conscious about what they eat and where it comes from - if your restaurant uses fresh ingredients from local farms, fisheries, or other suppliers, shout about it on your billboard! ➡️ It may sound obvious, but include clear directions. By using a clear map-format or highlighting your position in comparison to local landmarks, you're more likely to capture the attention of the all-important on-the-move audience, providing them with the tools to act on their impulse. 🎨 Be bold when it comes to colour. Did you know reds and yellows are known to stimulate appetite while green often denotes freshness? Make sure the colour palette is reflective of your band so passersby are able to form a connection immediately. Now that we've whet your appetite a little, you can find the rest of our top tips here: https://lnkd.in/e7pYr-AM #OOH #OOHAdvertsing #OOHTips #HospitalityMarketing #RestaurantCampaign #Billboard #DOOH

The campaign with OtterHalf and Stellar Ace aims to delight daily MRT commuters with exclusive dining deals, transforming their everyday journeys into culinary adventures through Oddle Eats. Talking about the campaign, Wei Lin Tan, country manager of Oddle, said, “This campaign is incredibly exciting as it benefits both commuters and our restaurant partners. Commuters can easily access exclusive dining deals during their daily travels, while our restaurant partners gain increased visibility and customer engagement through this strategic partnership.” Meanwhile, Cassandra Ong, founder of OtterHalf, commented, “Our initial concept played on the word ‘tap,’ highlighting that the best dining deals are just one tap away. During the review period, we decided to amplify the call-to-action to ensure that viewers clearly understand what they need to do to claim the deal.” #oohadvertising #campaign #singapore ------ -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Industry Series] We have launched our latest industry initiative "E-commerce Marketing Series" where we aim to equip businesses with the latest strategies and insights to navigate the dynamic world of e-commerce, as well as discuss cutting-edge concepts, trends, and case studies shaping the future of online commerce. Learn how you can be part of this industry discussion by checking out more details here: https://bit.ly/4aiMEX4 -[Report] Discover the latest trends in business communication, and explore how mobile messaging channels are preferred by consumers to seek deeper connections with brands by checking out this report HERE: https://bit.ly/3RckF4z