Hill & Co.’s Post

Transforming Perceptions: The Power of Mindset in Branding and Advertising. Our minds aren’t passive observers simply perceiving reality as it is; our minds actually change reality. In other words, the reality we experience is in part a product of the mindset we hold today. This principle has profound implications for branding and advertising. The mindset of our audience shapes their perception of our brand. By crafting messages that resonate with their current beliefs and aspirations, we can transform how they perceive our products and services. Effective branding and advertising not only reflect the current reality but also help shape the future reality for our audience, creating deeper connections and driving long-term loyalty. Let’s embrace this powerful dynamic to elevate our brands and create meaningful, lasting impressions. Culture Communications Ltd

Can we use lateral thinking for better results Sure, here's a practical example of the use of lateral thinking in real life: Imagine a company is trying to increase sales of its product, but traditional marketing strategies haven't been very effective. Instead of following the usual path of advertising and promotions, they decide to use lateral thinking. They hold a brainstorming session where employees are encouraged to think "outside the box." During the session, someone suggests partnering with a popular local food delivery service to include their product as a surprise gift with food orders. This unconventional idea is not related to the product's category, but it sparks curiosity and engagement. The company decides to try it out, and it leads to a significant increase in sales as customers enjoy the unexpected surprise. This is an example of how lateral thinking, by breaking away from conventional approaches, can lead to creative solutions and positive outcomes in real life.

When do brands crowd source? Here are 3 triggers 🔫🔫🔫   🎆🎆🎆 SPARKS for Creativity: internal process, the team or creative partners hit a roadblock. External inspiration is needed to refresh and rejuvenate thinking. Comms, pack, brand/naming, ownable claims, activation's are common subjects. 🎬🎬🎬 PLAYBOOK for Action: Leadership identifies an opportunity or problem, leading to a substantial research/insight/platforms programme. A clear approach is required to build the ‘now what?’ from findings. Crowdsourcing helps progress from sparking ideas to validated concepts - particularly in new product development and packaging. 💉💉💉 Injecting DISTINCTION: teams encounter insights that are true but not revolutionary. They require a way to tackle this. Creative solutions from diverse perspectives are the weapon of choice and can help you see old insights in new ways. This is crucial for areas like new product development, branding, and refreshing existing IP. 🔭🔭🔭 Additionally, a fourth route, involves horizon projects. We’ve seen car manufacturers looking to discover the scope and reach of niche divisions, tech companies looking to evolve the emotional or social impact of their applications, food brands experimenting with brand stretch or digging deep into brand pillars to hardware companies who need to proactively explore the likely consumer perception of emerging technology in their space. #marketing #innovation #creative #FMCG

In the pulsating heartbeat of the marketing world, trends are more than mere patterns; they are opportunities. A chance to be extraordinary, to connect, to inspire, and to lead. Imagine a world where your message doesn't just reach people, it resonates with them. Where technology is not just a tool but a bridge, turning ordinary interactions into extraordinary connections. This is the horizon of modern marketing, and it's closer than you think. Are you still marketing to consumers, or are you ready to engage with people? The paradigm is shifting from transactions to relationships, from data to understanding, from the ordinary to the incredible. Embrace these transformative trends with passion, curiosity, and creativity. Let's not just follow the path; let's pave it. Let's inspire, innovate, and ignite a revolution that goes beyond business. Together, we can shape a future that's not just about selling but about enriching lives. Dive into the thrilling world of modern marketing, and be the spark that lights the way. #marketingrevolution #bethechange #inspireandinnovate #hussambougary

🚀 New Communication Dynamics: The advancement of technology has fundamentally changed communication dynamics. Nowadays, people can rapidly share news, ideas, and experiences. Social media plays a central role in this communication revolution. As a CEO, being active on social media accounts is a powerful way to directly connect with your employees, customers, and the community. When used with the right strategy, social media can promote transparency, build trust, and showcase the human side of your brand. With the progress of technology, communication dynamics have changed. Social media plays a central role in this change. CEOs can effectively foster transparency and trust on social media with the right strategy. 👥 Personal Branding and Trust Building: Traditionally, company brands were often associated with products, but today's business world has become more personalized. The personal brands of CEOs enhance credibility by reflecting the culture and values of the company. 💡 Authenticity and Innovation: Social media encourages authenticity and innovation. CEOs can increase their company's competitive edge by sharing original ideas on this platform. 🌟 Conclusion: It's inevitable for CEOs to be active on social media in the modern business world. This enhances transparency, builds trust, and encourages innovation. However, this effort requires sincerity and consistency. #DigitalTransformation #CEOInsights #AuthenticLeadership #InnovationCulture #ModernCEOs

Let's take a moment to remember why we chose this dynamic field. Marketing isn't just a job; it's a thrilling journey of creativity and impact. We're here to: 1️⃣ Connect: Marketing brings people, brands, and stories together. 2️⃣ Innovate: Constantly evolving, we're at the forefront of trends and tech. 3️⃣ Influence: Our campaigns have the power to inspire change. 4️⃣ Grow: Marketing fuels business success and personal development. So, let's keep the passion burning, the ideas flowing, and the strategies evolving. Together, we're shaping the future. Share your marketing journey below and inspire others! #b2bmarketing #professionalgrowth #careercoach #growthmindset

Social - Captures attention. Newsletter - Nurtures relationships. Community - Engages, remixes, and ideates. All help each other. Innovation crosses over. If you're not building culture with your brand in 2023, what are you even doing? #marketing #culture Brand New Voices

🌟 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴’𝘀 𝗷𝗼𝗯 𝗶𝘀 𝗻𝗲𝘃𝗲𝗿 𝗱𝗼𝗻𝗲. 𝗜𝘁’𝘀 𝗮𝗯𝗼𝘂𝘁 𝗽𝗲𝗿𝗽𝗲𝘁𝘂𝗮𝗹 𝗺𝗼𝘁𝗶𝗼𝗻. 𝗪𝗲 𝗺𝘂𝘀𝘁 𝗰𝗼𝗻𝘁𝗶𝗻𝘂𝗲 𝘁𝗼 𝗶𝗻𝗻𝗼𝘃𝗮𝘁𝗲 𝗲𝘃𝗲𝗿𝘆 𝗱𝗮𝘆. 🌟 Each day presents an opportunity to push boundaries, explore fresh perspectives, and connect with our audience meaningfully. Innovation is the heartbeat of effective marketing. Whether leveraging the latest technology or finding new ways to engage our community, we must always be moving forward. 𝗛𝗲𝗿𝗲 𝗮𝗿𝗲 𝗮 𝗳𝗲𝘄 𝘄𝗮𝘆𝘀 𝘁𝗼 𝗸𝗲𝗲𝗽 𝘁𝗵𝗲 𝗺𝗼𝗺𝗲𝗻𝘁𝘂𝗺 𝗴𝗼𝗶𝗻𝗴: 𝗘𝗺𝗯𝗿𝗮𝗰𝗲 𝗖𝗵𝗮𝗻𝗴𝗲: Stay ahead by being adaptable and open to new trends. 𝗧𝗵𝗶𝗻𝗸 𝗢𝘂𝘁𝘀𝗶𝗱𝗲 𝘁𝗵𝗲 𝗕𝗼𝘅: Creative solutions often come from unconventional thinking. 𝗟𝗶𝘀𝘁𝗲𝗻 𝘁𝗼 𝗬𝗼𝘂𝗿 𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲: Their feedback is invaluable for continuous improvement. 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗲 𝗮𝗻𝗱 𝗦𝗵𝗮𝗿𝗲: Great ideas can come from anywhere. Foster a culture of collaboration. Let’s keep the wheels of innovation turning and make every day an opportunity to elevate our marketing game! #Marketing #Innovation #ContinuousImprovement #MarketingStrategy #CreativeThinking #AudienceEngagement #business #success #IT

Brands must embrace these two things to keep their fans engaged: 👥 Hyper-personalisation 🦾 Transformative technology This is how you create profound connections at scale. So now you know the what, but you don’t know the how… Click the link to read 5 ways to turn your fans from passive viewers into active participants: https://lnkd.in/eCs_ZKY4

Eyeing global domination? Let's talk STRATEGY! 🌍 (Evil monogloue cuts) Your Go-To-Market strategy won't be the same when you're focusing on global expansion. We need to build up. You wouldn't dive headfirst into shark-infested waters without a game plan, would you? That's why before your scaleup goes into the global market, let's understand a few things to keep in mind! 1. Cultural Connection🌍 - While your brand needs to have a unified global essence it needs to be activated differently locally. - Don't just translate; infuse your brand with local spirit through transcreation. - Dive deep into local cultures to make your brand resonate. 2. Strategic Selection 🎯 - Identify markets with untapped potential and craft your entry strategy. - Don't shy away from the unknown; it's where the magic happens. - Take it step by step, from cultural differences to legal hurdles, tackle them head-on for greater rewards. 3. Narrative Crafting 📚 - Create stories that speak to the soul of each market you enter. - Tailor your message to fit the nuances of every locale. - Build relationships to open doors in new territories. 4. Experimentation 🧪 - Test, iterate, and refine your approach before scaling up. - Strengthen your brand's core values to withstand global expansion challenges. - But also hire local strategists so they translate your brand authentically This isn't everything you need, there is so much more, but keeping this in mind gives you a good start. Ready to rewrite the playbook of global brand strategy? Let's make some magic happen! 💫 Always, Arcui #GTM #BrandCulture #GlobalBrandStrategy #ScaleupSuccess #WorldDomination