Call me cuhh-razyy, but I think animation is the perfect place to stretch your brand's existing look and feel. At Pixel Park we mindfully push the visual envelope when we take this approach. Check out how. ⬇ #creativityoverrigidity #artdirection #animation
Have you ever wondered how animation can build on an existing visual style? Click through to learn how we incorporated FAT Brands Inc. guidelines and expanded them through the 2024 Summit Trailer.
100% agree. Like storyboards, brand guidelines are only a guide. Pushing the envelope is a requirement in my opinion. I love that awareness of motion importance among brands is increasing.
How come I missed this project shared a month ago!!! I bet the audience were stoked watching it in the Summit.
I work with growth stage health/med tech companies and nonprofits to tell difficult stories with compassion using imaginative animations that make a positive impact | Content Systems | Motion Design | Contract or FTE
1moIf a company is NOT using motion as part of their brand, they're missing out!