Helena Reut-Hobbs’ Post

Canada link - https://lnkd.in/gNJaN-_B THIS IS HAPPENING TOMORROW Natalie Stanfield has been a commercial copywriter, voiceover artist and audio producer for over 20 years. In short, she’s been on just about every side of the mic that there is. As an RAB certified professional commercial copywriter, she has a unique inclination toward script deconstruction to get to the base of what the copywriter is actually trying to get the voice artist to say. If you’re having trouble quickly and effectively getting to the heart of your scripts, both in auditions and jobs, then maybe it’s time to get 3 hours of personal time with a pro VO and script writer to finally learn how to break down a script. Program synopsis: Understanding how the writer is thinking, and applying that to reading the script, helps the voice actor to be more successful at interpreting the copy, and more equipped to make a visceral connection with the listener. Learn from a professional commercial copywriter exactly what a copywriter is hoping you’ll pull from the script when you read the spot. Find out how to easily identify the core message in the script, and take it a step further to deliver a convincing connection with your listener. Learn what to do to get your listener to do what the copywriter is hoping… act on the message. This session will include instruction as well as a chance to put into practice the principles presented with live reads. This workshop is applicable to beginners and pros alike.

Do you believe in chemistry in the context of a work relationship? As a freelance medical copywriter, I strongly do. To me, a job involves more than simply completing a project according to the brief. It’s about forming a true partnership with my client, which translates into: -   Shared vision, goals, and values -   Mutual trust and respect -   Compatible approaches and attitudes Because this will lead to: -   A sense of unity that moves the project forward -   Shared enthusiasm for the project’s success -   Taking pleasure in working together Resulting in: - The best possible outcome - A sustained work relationship beyond a single project - A rewarding experience for both parties And I think that first discovery call plays a big role in figuring out whether you and I are on the same wavelength. I'm fully invested in each project I take, seeing it as a joint effort and taking pride in its outcomes. Now, As a client, what is your mindset when you walk  (virtually of course) into a discovery call with a freelance medical writer? Do you see it as an opportunity to form a collaborative working relationship?

Aisha Manrique this week I heard an ad that used "AI voice talent". It was designed to be the voice of a non-English speaking male from an European country. It was spot on. It will not take long before the recording studios master local voices of our islands and over time, finesse these "electronic talents". This post is not intended to spook you, rather I'm trying to get others perspectives on where this "ai local voice" can go and how fast. I think it will be faster than we think. So what are people like you, who monetize their voice talent doing to prepare for this? And closer to home, what are ad agencies doing to prepare themselves for the additional competition that will accompany this development?

Awkward but necessary copy tip of the day - Be aware of connotations. Language has different meaning in different contexts (and cultures). Know your audience, know their slang, and know more than the dictionary definition of a word or phrase. Spellcheck doesn’t catch these things for you (just like it didn’t catch “open to the pubic” back when I was writing about events for The Tampa Tribune). Saw a recent company bio that read: “Bob comes to us from XYZ Boomerangs…,” and while that line wasn’t *too* bad, a later line read: “Bob comes with passion….” Cringe. Wayyy TMI about Bob. If you don’t understand this post, please hire a copywriter/editor. If you DO understand it, and can easily revise the bio with professionalism and style, let’s be LinkedIn friends!

3️⃣ reasons why your discovery call is the most important part of building a successful relationship with your writer... If you've never hired a freelance copywriter you might be thinking 'What the hell is a discovery call?' 🤔 Put plainly, it's a quick, informal chat designed to help you and your potential writer discover whether you're a match. Kinda like speed dating for businesses. But without one you could be wasting more time than necessary and landing yourself with a writer that just doesn't get who you are. So, here are 3 reasons not to skip out on this all important chat. 🌼 You get a vibe for the passion and excitement of your writer 🌸 You get to gauge whether your budget is going to accomodate their fees, or they can accomodate your budget. 🏵 You get a clearer understanding of what you need .... Hey there, I'm Natasha 🙋♀️ your friendly neighbourhood copywriter. Hit that 🔔 and never miss out on new posts. Send a 📩 if you're ready to achieve copy that supports your business and gets that 💸 rolling in.

A copywriter is a "copy-writer". -> He is 50% copier of the structure behind winning promos/funnels/offers and -> He is 50% writer (creator and communicator of elements: USP, BIG IDEA, BIG PROBLEM, BIG PROMISE, PROOF). That's why AI can't replace him if he's good at both. 😌 If you're a copywriter, become good at both. 💸

**COPYWRITERS OF THE WORLD** ACM's Head of Creative Chris Sayer is on the hunt for a copywriter to help with some freelance creative wordsmithing. Do you have a clean record of creative editorial/agency/social copy experience? Do you know your YETI Ramblers from your Danner Bull Runs? Can you sling together a social caption in the morning, produce a cracking press release by lunch, and sub a deck by 5pm? And did you enjoy that Oxford comma? Then hit the link to fill out a brief questionnaire (rather than doing all that CV stuff) so we can get to know you, your work, and your deepest darkest secrets (only a bit of the last one, don’t worry). Cheers!

Wait. You probably don't know why you need a good script for every video content you have, do you? Let's help you out here. It might interest you to know that a script is like the engine of your video. It lays out the key elements, keeps everything organized, and ultimately drives the success of the final product. Even the most visually stunning video can fall flat without a strong script to guide the story and engage the audience. It's like trying to build a house without a plan – it might look good on the surface, but it might not be very functional or effective. So this is the conclusion; Ensure to always have a good script for your video content even if it means hiring an expert. Finally, if you're in need of a good script writer, don't hesitate to contact me. See you in my next post.

Hire A Copywriter Or Else! Ready to turn words into gold? Don't let your brilliant ideas get lost in translation. Hire a copywriter today and watch your business achieve new heights. Remember a great copywriter is just a click away. It's time to invest in some wordsmith magic. Your future customers will thank you. @smallbusiness @marketing manager

Remember these words; 'Not everyone who can type can write'. Interestingly, in my experience, those within a company who are cocky enough to say 'I can write copy, it's just typing', are usually poor writers. Those with the humility to come to you and say 'I wrote this, but I'm not sure if it's any good' or 'Can you just take a look at this for me?' are usually good writers. I think you need that to be a decent writer/copywriter/content writer - a degree of humility. A sense that you're good at what you do (or you wouldn't get hired), but you're not the finished article - you're not infallible.