HEAD’s Post

The Power of Content Creation in Modern Sports Coverage 🌟 In today's fast-paced digital landscape, content creation has become a pillar of sports coverage. It's not just about broadcasting matches anymore; it's about engaging with fans on a deeper level, telling compelling stories, and providing an immersive experience beyond the game itself. At EHF Marketing we understand the pivotal role content creation plays in reaching new audiences and delivering premium experiences. Our commitment goes beyond the matches; it's about capturing the essence of handball and bringing it to life on our digital platforms. Matches are covered by 15 talented content creators and their creativity and passion will ensure we have a constant stream of engaging content to share with our audience. Our Match of the Week (MOTW) coverage has taken us to 29 clubs across 10 different countries. It's not just about showcasing the game; it's about celebrating the diversity and excitement of handball all over Europe. Dedicated content creators have covered 51 games, capturing every moment, emotion, and highlight to deliver a comprehensive viewing experience to our fans. Thanks to our persistent focus on content creation, our MOTW series now reaches a stunning 1.5 million digital users per game. It's a testament to the power of storytelling and the passion of handball enthusiasts worldwide. EHF Marketing #handball #content #creation

Just in case your feed wasn't saturated enough with 2024 posts... I had a cracking 2023. copynthat got some proper traction in the last half of the year thanks to regular posting and effective network-building. 3,000+ of you decided it was wise to follow me (still figuring out why). I had the honour of meeting some fab peeps (you know who you are) but I'm always up for a chat with new folks - so don't be shy! For 2024, my personal and professional goals are pretty ambitious. But what's a good motorsport copywriter without a teeny-weeny bit of delusion? Here's what I'm feeling this year: 🏁 Attend and work at my first Formula 1 grand prix 🚙 Build up my WRC Promoter GmbH network and get myself to a rally (hey, DirtFish 👀) 🔋 Visit my first-ever Formula E London E-Prix 🎮 Get myself to more Esports events. ALGS year four is looking pretty spicy, Respawn Entertainment 😮💨 🍾 Cover as much of the FIA World Endurance Championship as possible And that's not even including January, which looks a bit like this... 👯♀️ Attending Eddie Whittingham's launch party in MCR with Caleb and Amy (and probs other fab people from Linky D - giz a shout if you'll be there!!) 🏎️ Visiting Autosport International 2024 on my own 😳 🇨🇦 Meeting some fabulous overseas friends that have been a huge boost for my career 💻 A new look for copynthat in 2024 thanks to Hannah del Herrera (stay tuned for that) So yeah, your boy's pretty busy. But I wouldn't have it any other way. What's your 2024 looking like? P.S. Feel free to add yourself to this list! I'm taking on new clients this year - so if you're involved in motorsport and need that helping hand with your content, you know where to find me. #Motorsport #Copywriting #Freelance #LinkedIn #Goals

Cleartrip calls out its competitor, MakeMyTrip, for unsportsmanlike behaviour. More here: https://bit.ly/45wsJBe #advertising | #marketing | #creative |#creativeads | #creativity | #cricket | #sports | #worldcup | #cwc23 | #worldcup2023 | #makemytrip | #printads | #printadvertising | #copywriting | #cleartrip | Prerona Bhattacharya

Before diving into social media content creation, consider these important factors. #socailmedia #socailmediamarketing #linkedin #tiktok #instagram #facebook

Be honest with me. If you had a pooch as cute as mine, you'd stick him in front of the camera too. Now all the LinkedIn bros have got their 10x growth posts out of the way, it's time for the CEO of shite haircuts to take centre stage. So who the chuff am I? Well, I created copynthat. And copynthat specialises in Formula 1, motorsports and esports copywriting. Why should you care? 🏁 There's too much crap content within motorsports. Teams, owners and drivers aren't getting the most out of their online presence. I'm here to fix that. 🏁 Just because you can write for yourself, doesn't mean you should. Hiring someone (me specifically) who knows the ins and outs of effective copy is more than worth the investment. I do have a degree in this stuff, after all. 🏁 I've followed motorsport since I was four. Fernando Alonso's Renault days and Petter Solberg's Subaru dominance started it all for me. That means you've got someone with over two decades of skin in the game and the skills to back it up. Picture this: if Max Verstappen and Adrian Newey had a love child (a horrific thought, mind), they'd create something resembling me. A bit rough around the edges, but with a decent chunk of knowledge (and a receding hairline). 'Proper convincing stuff that, Lewis mate. Sign me up!'. No problem, pal. I'm taking on new clients for 2024. You can book a call with me at the link in the first comment or DM me on Linky D. Spaces are limited, so don't be hanging about. P.S. Bonus points for virtual pup pats. #Freelance #Copywriter #Motorsport #Formula1

The underutilised secret both brands and rights-holders can use when it comes to creating content 👇 I must have been on hundreds of athlete shoots over the years for social content, branded content, TVCs, media etc. One common thread = in many occasions athletes don't want to be there. Often athletes may be doing something they don't want to be involved in. And when that happens, the quality of the output can suffer. At INEOS Grenadiers, I really wanted to try and navigate this, and ultimately make sure our athletes were part of content and concepts which they connected with. We created a multi-language rider survey which allowed them to tell us what content they watched in their own time, the type of things they wanted to get involved in and their favourite platforms. It reconfirmed some assumptions and experiences, but we also found a ton of surprises - some which contrasted what performance gatekeepers may typically advise. What people say in a moment vs when they think about it and write it down is very different - particularly when language is invovled. Simple, but super effective. The result? We were able to shape key content around riders. It even unlocked which riders were happy to be in ongoing series. Again, some major surprises which we wouldn't have previously known. It massively helped influence partner branded content. We found that we could create content which the riders actually wanted to share vs did so reluctantly. I've advised this many times to clubs, leagues and brands over the years and its always surprising how few actually have done this. Give it a try and let me know how you get on. In other news, I've had a planned project for November postpone so I unexpectedly have some capacity - DM if I can help on all things content, partnerships and fan engagement. Sports 3.0 #sportsmarketing #sportsindustry #sponsorship

Award-winning storyteller with a decade of experience in the soccer industry seeking new opportunities as a producer, director, or digital media brand consultant. I'm fluent in branded content and passionate about growing the beautiful game. Let's connect and see how I can elevate your soccer content strategy! #soccer #football #producer #director #digitalmedia #branding #contentstrategy

We are on a roll TopVolleyBelgium 👊 Together with Manon Gevaert We increased our number of followers of our accounts & we generated more engagement thanks to our Content Strategy 🤳 🏐 We evolved from Story Telling to Story Selling with native & organic (& non organic) content 🖥 💻 📺 The Belgian Volleyball community is growing & still going ⬆ Discover the results of our Campaigns (#EurovolleyWomen2023, #LottoCupFinals2024 etc...) herehunder 🙌 #Volleyball #Storytelling #LottoCupFinals #Digital #Digitalmarketing

Short-form content -- check out Keagan Peralta and think about what storytelling could do for your business.

Motorsport content needs less of: 👉 Sensationalism 👉 Overused Highlights 👉 Cookie-Cutter Graphics 👉 Neglecting Grassroots Racing And more of 👉Thought-out, intentional content 👉 Humanizing Drivers and Teams 👉 Collaborative Fan Content 👉 Interactive broadcasts Ask yourself, the more eyeballs, the better, right? Not when the creativity and planning are subpar. What usually happens is the social team or social media manager ends up getting stretched everywhere. Making rash decisions makes content published for content’s sake. You don’t need to be everywhere and “just post it.” Do you want to reek of mediocrity or be seen as memorable? #sportsbiz #linkedinsports #fans #motorsports #formula1