Haydon Zaccaria’s Post

What is your North Star? Mine is money. In business, a "North Star" is a vision, mission, and set of core values that guide a company's decisions, strategies, and actions. Jessica and I have been talking about our relative North Stars, how they align, and how they differ from each other. Jessica is a homemaker by nature, family-oriented, and loves to be able to take a break mid-day to vibe with her kids, so money isn’t a factor. I, on the other hand, my north star is money, not in the sense that money is the goal but in the respect that more money allows me to: 1. Work whenever I want to work and on my schedule. 2. Work from anywhere in the world, and I think I hear Jamaica calling. 3. Wake up to my beautiful daughter and make her banana pancakes every day.  4. Allows my family to live with ease and at a slower pace.  5. Gives my daughter a beautiful life when I'm gone. That North Star feeds me, and although Creative Circle Collective isn't an "8-figure business" (though I'm working on it), it is an opportunity to invest in my community and to live a better life of true freedom and happiness, even if it means a little sacrifice today.  My goal isn't money. The goal is freedom. That's my story, and I'm sticking to it.

Want more clients? Want more leads? Want more job offers? Then you need to answer this question: What is your LinkedIn headline? Your LinkedIn headline is the first thing people see when they come across your profile. ❌ If it's boring, they won't look at your profile. ❌ If it's unclear, they won't know what you do. ✔️ If it's specific and attention-grabbing, they'll want to learn more. So, how do you create a killer headline? 1. Be specific and showcase your expertise. 2. Use keywords that reflect what people are searching for. 3. Highlight your unique selling proposition. Remember, your LinkedIn headline is one of the most important factors in getting noticed on LinkedIn. Interested in learning more? Hit me up by email: tom@newcoachingstrategies.com or by phone: 805.746.5648.

Currently able to scrape a list of company Linkedin profiles that have 0 company information. This means nothing in "about us", no website linked to the profile page, etc. Can be split by geography (it's possible to do it worldwide) These company pages are ripe for pitching LinkedIn management services. Now I'm thinking of 2 options: 1. Scrape a huge list and create a cold leads list, which would be useful to a LinkedIn Management agency 2. Scrape the list, do a cold emailing campaign, get warm leads, which would be even more useful to the agency Information in the list would include the email, name, job title (and many other things) of the decision maker. Any connections interested in this?

Do you consider yourself a LinkedIn god? If not, then you should be. Your prospect hires you for a reason. They see you as someone who has a solution to their problems. What’s their problem? They don’t know the platform. It’s taking immense time and effort to see results on the platform. So they see you as someone who can cure that. And that is when your appearance matters most. Let me give you two examples: Person A: Show himself off as an expert. He knows everything. Person B: Though he knows everything, he’s a bit nervous on his profile, lacking confidence. If you, as a prospect, have to hire one, who will you hire? Person A, right? I mean, its a no brainer. And that is exactly why your content and profile should portray you as a LinkedIn God. That’s how you close gigs.

I've just accepted 550 Linkedin connection requests. Impossible to qualify them all so I might as well bulk accept. Among this, a good 10% are fake profiles/bots, 20% full-on scammers, 40/50% sales managers selling things I don't need or sometimes companies I'm already a client of (good salespeople, your job is ruined by terrible salespeople). The remaining 20/30% are probably good valuable connections...people I can actually do business with! If you are one those people please reach out to me again (I have hundreds of unread messages). What I don't need right now: - Marketing/PR/SEO services - Recruitment // HR services - IT dev services - Real Estate What I'm interested in: - VC // Funds collaboration opportunities - new projects launch - speaking opportunities / interviews about my work - paid or mutually beneficial collaboration opportunties Thanks, yours truly!

I wish LinkedIn would provide a feature to allow one to say they're not interested in cold calls. I get several messages or connection requests a day to partner or purchase consulting/development/outsourcing services. I have nothing to do with those sorts of decisions and would prefer to not have to deal with them. Ideally it should have some teeth, meaning if someone solicit/cold-calls a LinkedIn member that has indicated they're not interested in being solicited, they eventually are banned from LinkedIn or at least banned from sending connection requests or messages. Thoughts?

A single LinkedIn post landed me my biggest deal ever, yet the platform is still underustilised by most salespeople… I used to think LinkedIn was just for finding jobs. I didn't see the value in posting regularly or trying to build an audience. Then about 6 years ago, as I was building my first company, I started taking LinkedIn more seriously - posting regularly and building an audience. For a long time it felt like shouting into the void… No one listening. No one caring. Over time though, momentum started to build. My network grew. I learned a lot and met incredible people all around the world. Then one afternoon, out of the blue, a large enterprise DM’ed me - inviting me last minute into a closed RFP. They had read a recent post. One single post, that took less than 15 mins to write, ultimately led me to the largest single sales win of my career. Posting on LinkedIn can feel uncomfortable at first. You won’t see results on day one...But stick with it, it’s a long game. It’s still an untapped channel for so many sellers! Opportunities will come your way if you invest the time, often when you least expect it.

I want to share a job hunt update. Because I want to share the power of building a personal brand. I hope. So personal brand, don't let me down 😂 . My post last week about my job ending landed me: -7 coffee chats 2 have turned into real potential roles 3 didn't line up 1 is still to come 1 may turn into some consulting work -7 referrals from my network to others who have openings: 1 isn't going to work out 3 are solid opportunities I'm following up on 3 have been a bit quiet, so I have to follow up -I've also applied for 9 jobs 3 I've been able to leverage my network for intros Including 1 via Bronto by Commsor 🦕 (Thanks Katrine Reddin 🦕) 2 I've gotten some feedback via cold outbound 4 I've heard crickets 😅 TL;DR - I've had some good chats and things are moving forward. Are one of these going to net me a new role? Who knows. I just want to highlight the importance of a personal brand and networking. Don't start when you need it - start now! If you need help with where to start on LinkedIn, I'll throw my basic starter guide in the comments (yes it's totally free, just a collection of posts)

I ghosted a prospect yesterday. Here is why you should do the same. Things were good in the beginning. I greeted him, we talked a little, then discussed his LinkedIn journey. He said he wasn’t focusing on it now. I asked why. He replied in a rude way. (Maybe he doesn’t intend to be rude, but the way we worded his sentence made him come across like this.) So I did the only thing I could: I ghosted him. I don’t waste my energy on people who don’t even have good manners. No matter how awful your day is, it doesn’t give you the right to treat people badly. Remember this: never accept disrespect, no matter how much you need a gig. When you do that, you make yourself smaller to meet someone else's standards. Know your value. You will have plenty of other opportunities. If you know you are a Lamborghini, don’t act like you are an old truck. P.S.: If this happens in your personal life, talk to the person. If they don't listen, let them go. P.S2. Have you ever dealth with rude prospects / leads / clients?

One of the most underutilized parts of your LinkedIn profile is the recommendations section. It's like your own little YELP page that stays with you for life. If you're in sales, management or just trying to advance your career, I highly recommend you try to focus on this area. The best way to do that is to give recommendations to others. You'll be helping them (by giving credit where it's due), and oftentimes, they'll reciprocate the favor and write you one back. In that spirit, if I've worked with you in the past and you'd like me to write you a recommendation so you can build your own profile, just comment down below and I'll do my best to send you one. Thanks Mel Roberts for the kind words yesterday!