Hawke Media’s Post

“The industry moves at such a fast pace, what we’re doing today won’t be relevant in six months” 🎙️This week I sat down with founder Ehsen Shah, the CEO of B-Engaged, a sports marketing agency pairing leading brands such as Crocs, Hublot & GQ with global superstars including William Saliba, Ben Whittaker & Alphonso Davies. 💯It goes without saying being a founder is incredibly difficult, Ehsen gives an insight into the realities of his journey as a founder in one of my most candid conversations to date. 🚀We discuss the need to push boundaries, navigating impossible scenarios, some of his companies most iconic campaigns and their impact, and so much more! 👉You can stream the full episode using the link in the comments! #wmbfd #career #careerinsight #founder #ceo #sportsmarketing #agency #athlete #activation

Day 10 of the #LinkedInSportsChallenge : Break down a recent successful project you were a part of & the key factors that led to success. All Def Media and Snickers (Mars Wrigley) upped their partnership this year with the National Football League (NFL) to go bigger and bolder with their digital spots. Through the series "Pull Up", you'll see NFL players show comedians their arenas and training camp routines. Hilarity will ensue, with the series to debut soon. Our group worked with the companies to suggest and acquire talent, and ultimately advise on the athlete component of the campaign. A few key factors that made this successful: 📌 Good Communication: Thorough internal talk, shared assets, briefings, and more, doing the best we could to relay information. 📌 Pivoting: Some of the initial plans had to shift. We worked together to deal with the bumps and provide quick changes to keep the campaign on time. 📌 Trust Among One Another: Trust with agents. Trust within the All Def team. Trust in relationships to confidently allow all to work together efficiently and for the same common goal. CC: Shaun Newsum, Cedric J. Rogers, Ali Oremus-Lester, Denzel Lee, Russ Spielman, MKTG, and more

Vision II: Elevating Athletic Excellence Igniting brands with visionary strategies, Amplifying athlete narratives, captivating fans. Forging powerful partnerships, transcending boundaries, Crafting legends, defining the future of sports entertainment. Propelling careers to soaring heights, unleashing untapped potential.

Don't wait until you feel ready because the truth is, you'll never feel completely prepared. Just take that first step, dive in, and trust that you'll figure it out along the way. Action breeds confidence and momentum. Start now and watch yourself grow. #JustBegin #TakeTheFirstStep #YouGotThis #NoPerfectTime #JayTheLauncher #LauncHer

March Madness captivates us all with its blend of entertainment, drama, and the sheer unpredictability that defines the essence of sport. However, its impact extends far beyond the courts, offering invaluable lessons related to our corporate roles. As we witness the conclusion of another exhilarating tournament, let’s explore the parallels between the excitement of these tournaments and the dynamic challenges we face in the corporate world.   Caitlin Clark Effect: Like the captivating narratives that fueled March Madness fan engagement, businesses excel through compelling storytelling. Caitlin Clark's meteoric rise to superstardom, blending exceptional talent with tales of perseverance, resilience, and triumph, emphasizes authentic storytelling's impact on audience connection.   Embrace Adaptability and Agility: March Madness is synonymous with unpredictability, requiring teams to adapt quickly to changing circumstances. In the fast-paced world of marketing and communications, embracing agility is paramount. By staying nimble and responsive to market dynamics, consumer trends, and emerging technologies, we can seize opportunities, mitigate risks, and stay ahead of the competition.   One Shining Moment: The staggering viewership of the Iowa-South Carolina national championship game signals a significant shift in the sports entertainment landscape. As fans eagerly follow their favorite college stars into the WNBA, the league's growing prominence presents a lucrative opportunity for marketers and communicators. With TV and streaming deals on the rise, brands should identify how to align themselves in this booming market, leveraging the heightened visibility and engagement to elevate their brand presence and connect with a new and passionate audience.   #marchmadness #ncaa #businessstrategy #strategy #businesslessons #storytelling #success

Excited to share a must-watch panel discussion exploring the fusion of loyalty and strategic storytelling through retail media networks from the recent POSSIBLE Miami 2024 conference. Watch here: https://lnkd.in/eHpEvc8F #ltk #retailmedia #rmn #customerloyalty #loyalty #storytelling #marketingstrategy #creators #creatormarketing #influencermarketing

Adding the Red Bull logo was all it took to take this event to the next level. Kudos Red Bull, a true innovator and pioneer, changing the game in every way on how brands can become culture. Red Bull's combination of a singular product focus and an expansive media strategy has allowed it to build one the biggest cultural engines of the 21st century, dubbed a few years back mearly “a Grassroots Marketing strategy”. In 2007, Red Bull Media House was established, solely focused on the creation of content that speaks to the nature of its product: youth, energy and sports. Its marketing engine, churns out video and text content that perpetuates its energetic, young image and product. Red Bull showed the same type of commitment to invest in its brand as demonstrated by its acquisition of the F1 team. Who would of believed today that an energy drink is the fastest car on the circuit. Red Bull's brand value is estimated at over USD 18.5 billion dollars, the real value of the brand sottomg in its cultural impact. From an Austrian energy drink company to a global lifestyle brand. Red Bull is longer perceived as a product, it represents so much more in the world of brands, sport and culture. To Kabza De Small, Ofentse Pitse and the symphonic orchestra congrats on a SOLD OUT show. #Investmentcreative #608enablingbrandstoplayinculture

Which sport organization is leading in innovation & why? What can others learn from what they're doing? Not sure if this counts but Fanatics is leading in innovation and becoming more vertically integrated every time I look. From apparel to collectibles to gambling , etc. They are a conglomerate with zero signs of slowing down. What others can learn from what they're doing in the immediate... Hire and attract top talent- Check their recent executive hires, they are doing amazing at recruiting top talent. The best teams find ways to get better! Own up to your mistakes- Fanatics had a recent mishap with their Philadelphia Eagles merch and they immediately put their hands up acknowledging their wrongdoings and creating an action plan around how to make up for it. This best companies take accountability Continue to evolve- Whether it's through acquisitions or developing stand alone events, you have to continue to innovate in order to stay on top of your game. #linkedinsportschallenge | Day 24

🌊 Embark on a journey of brand building and game-changing with the voice of the Seattle Kraken, Everett Fitzhug! 🎙️ Discover the strategies behind crafting a powerful brand and making waves in the industry. #SeattleKraken #BrandBuilding #GameChanger 🏒🔊 https://hubs.li/Q02nDF3N0

Watch team Xebec celebrate freedom in meaningful, relatable and some hatke ways. Because every day is #IndependenceDay at Xebec, where we celebrate the freedom to be - be ourselves, be creative and be valued team players. #XebecCommunication #IndependenceDay2023 #Freedom #Celebration #AdAgency #DigitalMarketing #BrandBuilding #MarketingSolutions #Creations #AdvertisingAgency #MarketingSolutions