Havas UK’s Post

Star Sports Launches "Star Deals" for IPL. As the Indian Premier League (IPL) captivates audiences across the nation, Star Sports has unveiled an innovative solution that redefines the power of television for advertisers - introducing "Star Deals." This patented technology harnesses the potential of second-screen engagement, allowing brands to seamlessly connect with viewers during the thrilling IPL matches. By leveraging a unique QR code system, Star Deals empowers viewers to interact with brand promotions on their smartphones, without disrupting the live viewing experience. Key Highlights of Star Deals: Synchronized Experiences: The technology powers a synchronization of offers and experiences from brands when their ads are playing on television during the live IPL broadcast. Enhanced Viewer Engagement: Brands can now provide live offers, enable direct transactions, create unique brand experiences, and connect viewers to their landing pages, all while viewers remain engaged with the action on the big screen. Expanded Advertising Opportunities: Star Deals offers advertisers an attractive proposition, allowing them to leverage television to target consumers across the entire brand funnel - from awareness to conversion. Exciting Viewer Incentives: Viewers stand a chance to win daily prizes, such as air purifiers, air conditioners, and television sets, courtesy of leading brands like Sansui and Kent. This innovative solution from Star Sports is a game-changer for the industry, redefining the intersection of television and digital engagement. By empowering brands to seamlessly connect with audiences during the most-watched sporting event in India, Star Deals sets a new benchmark for second-screen experiences. As the IPL season unfolds, keep an eye out for the Star Deals QR codes and unlock a world of interactive brand experiences that elevate the viewing experience to new heights. #StarDeals #IPL #SecondScreenEngagement #BrandExperience #TVCommerce

Jean Saltarin, our Managing Director Latam, took the stage at Advertising Week in Mexico a few weeks ago, delivering an insightful segment on the value of engagement and how #gaming can serve as a strategic tool for #brands to establish deeper #connections with their #audience 🎮 Watch Jean's recording below. The segment is in Spanish, but auto-generated captions are available on demand in other languages. #Gameloft #Gameloftforbrands #MobileGames #Ingameadvertising  #VideoGames #AWLATAM23

Yet another example of DoohClick AB listening and acting to help make OOH even better. Simple. What can we help you with?

Cricket is not just a sport in India. It's a festival and IPL is the platform where not only Indians but citizens of different countries come to celebrate it . We all have thought atleast one time during the match about how and how much money is involved in a single match , am I right or am I right? No business or the process of it is difficult to understand it's just the rolling of money . To understand any business easiest way is to take the bird's-eye view of it . Simple .

🚀Get ready for an insightful presentation! Simran Channey Gaglani, AVP, Brand Solutions at Viacom18 Sports, is set to unravel India's Digital Revolution with JioCinema, at the dentsu e4m Digital Advertising Report 2024 on 8th February in Mumbai🌐 Don't miss out on this dynamic session! Secure your spot now: https://lnkd.in/dhanra4v #DigitalRevolution #AdvertisingInsights #e4mReport2024 #dentsue4mreport

👉 5️⃣ Takeaways from Northern Waves TV, such a conference in Oslo❗ 1️⃣ Combination of flow TV and OTT offering is important in the current entertainment marketplace. Aggregating offering is key to fight segregation (main customer pain point in entertainment) 3️⃣ In the sports industry, media organizations should focus on bringing athletes to audiences, so they can relate and empathize with the most human side of the athletes 2️⃣ Customer journey and experience are key to success, specially in the digital marketplace, where customers from different ages might need different journeys (AI or human chats, calling...) 4️⃣ AI is driving innovation at a pace never seen before, it can potentially add $15.7 trillion to the global economy by 2030. 5️⃣ Entertainment executives can also entertain. If you were in the dinner, you know what i mean 🎹 I was able to share LALIGA strategy in improving our product, fighting piracy, content and international promotion, OTT offering... Where you there? Any other take away worth sharing? I would love to hear more thoughts. Incredible lineup of speakers from NBCUniversal, Google, Kantar, Telenor, Telia, Allente, NRT, NRK, Norlys, Nenda, NLZIET and incredible audience Thank you Ajey Anand and team for the great conference, Chris Pfaff for the great interview and talks, and anyone i had the time to chat and learn from. Be in touch ❗

In a significant stride toward transforming news and sports coverage, the partnership between FUTR and BTV is poised to overhaul information dissemination on KRL TV. This collaboration signifies a substantial advancement in broadcasting and digital media, offering audiences a seamless blend of content and promotion across various platforms. BTV's unwavering commitment to delivering top-notch news and sports content seamlessly aligns with the LINI REPORTASE & LINI SPORTS programs on KRL TV. The collaboration ensures BTV's consistent provision of updated news and sports segments, guaranteeing viewers access to the latest updates in both categories. Furthermore, this alliance integrates FUTR's promotional spaces within these programs. Thoughtfully positioned, and dedicated areas within LINI REPORTASE & LINI SPORTS will serve as prime avenues for BTV to showcase its products and services to an engaged audience. As these collaborative efforts unfold, audiences can look forward to a diverse blend of information, entertainment, and promotional content that transcends traditional boundaries. Together, they are reshaping media interaction, establishing fresh standards for innovation and synergy in an ever-evolving landscape. This partnership marks the beginning of a new era in broadcasting and digital media, promising audiences a transformative amalgamation of news, sports, and promotional experiences, setting an inspiring precedent for the industry. #FUTR #Data #Design #Technology #BTV #LiniReportase #LiniSports

Revenue Earned in 1 IPL match! The revenue earned in an IPL match can be divided into 6 major buckets, below is an explanation for the same: 1. Ticket Sales: Let's assume an average stadium capacity of 40,000 seats with an occupancy rate of 80%. If average ticket price is Rs. 500 Total Ticket Revenue = Average Ticket Price × Stadium Capacity x Occupancy Rate = Rs. 500 × 40,000 * 80% = 1.6 Cr 2. Broadcasting Rights: Broadcasting rights can be calculated based on the contract value and no. of matches under the contract. A 5 year contract is ~40,000 Cr which includes ~350 Matches. Therefore, Value of Broadcasting Rights = Contract Value/ No. of Matches =40000 Cr/350 = Rs. 110 Cr 3. Sponsorship: Again, this can be assumed based on total contract value of all the sponsors and matches under the contract term. A two contract could be somewhere around ~100-200Cr which would include 150 Matches Sponsorship Amount = Contract Value/ No. of Matches = 100 Cr/150 = ~6 Cr 4. Advertising: There are multiple advertisers during the match and contract value differs from advertisers. For the sake of simplicity, let's assume that there are 50 advertisers with a contract value (per match) of Rs. 2 L Advertising Amount = No. of advertisers x Contract Value = 50 * Rs. 2 L = 1 Cr 5. Food and Beverages = No. of People Attending x % of people consuming food x Avg Price = 32000 x 50% x 300 = Rs. 48L 6. Parking and Other Ancillary Services: No. of People Attending x % people using vehicles x Avg. Ticket Price / people per vehicle = 32000 x 50% x 50 / 4 = Rs. 2L Adding up all these estimates: Total Revenue = Ticket Revenue + Broadcasting Revenue + Sponsorship Revenue + Advertising Revenue + Food/Beverage Revenue + Ancillary Revenue = 1.6 Cr + 110 Cr + 6 Cr + 1 Cr + 0.48 Cr + 0.02 Cr = ~ Rs.120 Cr So, based on these rough estimates, the total revenue for an IPL match could be around ~Rs. 120 Cr. If you're an MBBK shortlist and would want to increase your chances to convert your dream firm, feel free to check out Consulting Cohort 101 (exclusively for MBBK Shortlists). Link in comment section: #consulting #bschool

Join us! We're gearing up for an amazing OTT Executive Summit (www.OTTexec.com/summit December 11-13 in Tampa, FL) with this prestigious all-star lineup of speakers (more added every day-- please be patient if you already submitted as we're backlogged in processing submissions). Some cool highlights: * We added an Hispanic/LATAM track this year. If this growing and dynamic market is important to your streaming strategy, you should join us. * Our (optional) "OTT Olympics" friendly team competition is taking shape-- including the marquee event-- creating your own 2 minute mini-movie or 30 second video ad. We'll do a screening during the reception and vote on the best. Do you have what it takes to write, act, and/or produce a short video in front of a room of your peers? As an industry, it's so important not to forget that at the end of the day it's all about entertaining, informing, and yes-- maybe inspiring-- our audiences. * Register your interest in our first ever golf outing by sending a short note to golf@OTTexec.com (so we know how many foursome slots to book). * Not interested in golf? Register your interest in our trip to visit the Manatee Viewing Center: manatees@OTTexec.com * We have 50 sessions this year covering everything from FAST, AI, blockchain, adtech, distribution, QoE, UX, viewer acquisition, personalization, livestreaming, ATSC 3.0, 5G, sports, engagement, social communities, you name it-- we have something for everyone. * Our first room block sold out, but not to worry-- we just had it renewed: https://lnkd.in/eewbt_Hy * Secure your pass now: https://lnkd.in/dMyat4d to get best rate Thanks to sponsors and partners Robosoft Technologies Universal Search MEDIAGENIX Actus Digital BB Media OTT Executive Community Social Video & Live Streaming Women in Streaming Media StreamTV Insider Trender Research, Inc. #OTT #OTTexec #streaming #streaminmedia #tv #video #mvpd #cable #broadcast

✨ Premium Inventory Spotlight with NBC Universal ✨ The Summer Olympics are right around the corner! With Growth Channel and our partner DSPs, you get access to this premium inventory from NBCU. This is a huge opportunity for media buyers to reach this engaged audience at scale. Contact our team to learn more and set up a PMP deal. #PMP #DSP #NBCU #Olympics #MediaBuying #ProgrammaticAds #ProgrammaticAdvertising #Advertising #SportsMedia