Havas Thailand’s Post

TBWA\Asia recently announced the appointment of Peter Khoury as new regional chief creative officer for Asia also as chief creative officer for TBWA\Group Singapore. In his new role he will work with other TBWA/ officers from Southeast Asia, Japan, and China. Speaking about the appointment, Sean Donovan, president, TBWA\Asia, said, “As we gear up for a new year and a new level of Disruption and growth, Peter joining us reinforces our continuous commitment to re-invent how we create ongoing value and deliver sustainable creative solutions for our clients. A dynamic world requires a dynamic approach.” Meanwhile, Mandy Wong, president of TBWA\Singapore, said, “We entered 2023 with ambitious targets, and closed off having exceeded our plan. As we set our sights on 2024, I’m delighted to welcome Peter to the agency, and the region.” #appointment #marketing #asiapacific -[Conferences] MARKETECH APAC's "What' NEXT" conferences will finally make its way next year to Singapore for the first time, and return to the Philippines for a two-day event full of industry discussions on the future of various marketing facets. Learn more how you can be part of it by checking the details here: https://bit.ly/47Yec3z -[Report] Learn how brands can strategically implement conversational commerce and leverage these platforms to craft exceptional and personalized customer experiences in this in-depth report: https://bit.ly/3SSKVCG

🌟 Join the Rising Stars Program at BBDO Asia! 🌟 Are you ready to shine as a rising star in the marketing world? Look no further than the BBDO Asia Rising Stars Program! 🚀 Our exclusive program is about nurturing top talent from the BBDO Asia network, providing them with an incredible opportunity to learn and grow in various marketing disciplines while gaining invaluable teamwork experience. 🌐🤝 BBDO Asia recognizes the importance of providing inspiration and mentorship to our top talent. Our goal is to empower them to return as confident, enthusiastic, and loyal BBDO ambassadors who are truly "plugged in" to our global network. 🌏🔌 Tomorrow, Guan Hin Tay, our Creative Chairman, will lead a session on "How to Present Well" because we understand the power of effective communication. Whether in internal meetings or client presentations, we want you to be more than just a voiceover in a PowerPoint presentation. 🗣️💼 When we present well, we: 🌟 Establish credibility  🌟 Enhance persuasion  🌟 Build strong relationships Maya Angelou once said, "Speak not just to be heard but to inspire and awaken the hearts of those who listen." 🗝️💬 So, if you're one of the Rising Stars in BBDO, we can't wait to see you tomorrow! Let's embark on this journey together and reach for the stars! BBDO Worldwide BBDO Singapore BBDO Asia 🌠🚀 #BBDO #RisingStars #MarketingMastery

Ted Lim is a marketing legend & has dedicated his life to creating work that makes people "𝘴𝘵𝘰𝘱, 𝘴𝘵𝘢𝘳𝘦 𝘢𝘯𝘥 𝘴𝘩𝘢𝘳𝘦". He was: 🔸 Executive Creative Director & Deputy Chairman at Naga DDB Tribal Where he won & grew over 50 accounts, including with BMW Group, Carlsberg Group, Panasonic, Nikon, Digi Telecommunications and Hong Leong Bank Berhad. 🔸 Chief Creative Officer at Leo Burnett (Singapore) 🔸 Chief Creative Officer at dentsu Where he was responsible for the whole Southeast Asian region (except Japan). To put Dentsu' sheer reach in perspective, it does game shows, anime including Studio Ghibli films (Spirited Away, Howl’s Moving Castle), Naruto & Bleach movie series, and global campaigns (2002 Fifa World Cup, 2005 World Expo & 2020 Tokyo Olympic Games) But when Ted joined, Dentsu was a creative powerhouse in Japan only. There was nothing great outside of Japan, which is where Ted came in. His mandate was to build the first global network born out of Asia - in his newly created role. And he did it! Within 7 years, 50% of Dentsu's business was global. They were working with the likes of Unilever, Johnson & Johnson and were on The Coca-Cola Company's global roster, covering the Philippines, Vietnam, Malaysia and other offices (before, they only covered Japan). Some notable campaigns include the "Wakudoki" campaign for Toyota Motor Asia Pacific, which went viral & hit 10 million views in 2014, thus rejuvenating  an ageing brand. TIME even deemed the Toyota ad to be "𝘶𝘵𝘵𝘦𝘳𝘭𝘺 𝘪𝘯𝘴𝘢𝘯𝘦 - 𝘢𝘯𝘥 𝘸𝘰𝘯𝘥𝘦𝘳𝘧𝘶𝘭" and "𝘛𝘩𝘦 𝘮𝘰𝘴𝘵 𝘥𝘦𝘭𝘪𝘨𝘩𝘵𝘧𝘶𝘭 𝘵𝘸𝘰 𝘮𝘪𝘯𝘶𝘵𝘦𝘴 𝘰𝘧 𝘺𝘰𝘶𝘳 𝘥𝘢𝘺." So how did Ted do it? ❓ How did Ted go from being a "product of discrimination" to the marketing powerhouse he is today? ❓ How did the '𝘖𝘨𝘪𝘭𝘷𝘺 𝘰𝘯 𝘈𝘥𝘷𝘦𝘳𝘵𝘪𝘴𝘪𝘯𝘨' book change the course of his career? ❓ What did he mean by saying that Dentsu isn't just about advertising, but that they are "creative entrepreneurs"? ❓ Why does he always end his emails with "keep pushing" & how does he actually doing? ❓ What is he up to now? Well, we'll find out soon enough. Because Ted has agreed to come on the So This Is My Why Podcast later this week!! Do you have any questions for Ted? Leave it in the comments below! #sothisismywhy #interview #marketing

🌟 Join the Rising Stars Program at BBDO Asia! 🌟 Are you ready to shine as a rising star in the marketing world? Look no further than the BBDO Asia Rising Stars Program! 🚀 Our exclusive program is about nurturing top talent from the BBDO Asia network, providing them with an incredible opportunity to learn and grow in various marketing disciplines while gaining invaluable teamwork experience. 🌐🤝 We recognize the importance of providing inspiration and mentorship to our top talent. Our goal is to empower them to return as confident, enthusiastic, and loyal BBDO ambassadors who are truly "plugged-in" to our global network. 🌏🔌 Tomorrow, I'll lead a session on "How to Present Well" because we understand the power of effective communication. Whether in internal meetings or client presentations, we want you to be more than just a voiceover in a PowerPoint presentation. 🗣️💼 When we present well, we: 🌟 Establish credibility  🌟 Enhance persuasion  🌟 Build strong relationships Maya Angelou once said, "Speak not just to be heard but to inspire and awaken the hearts of those who listen." 🗝️💬 So, if you're one of the Rising Stars in BBDO, I can't wait to see you tomorrow! Let's embark on this journey together and reach for the stars! 🌠🚀 BBDO Asia BBDO Singapore BBDO Worldwide #BBDO #RisingStars #MarketingMastery

Echoing Mandy's words - not one to post here often, a few words from me to celebrate this win & a little anecdote to go with it. Bit of a long one, 🙏 for reading on! Last week was, as anyone who works in advertising would recognise them, one of *those* weeks. Late nights, some fires, lots of work to review and then some. During an interview with a candidate, I found myself reflecting on her very thoughtful question: what makes it a place I like to work at and how has TBWA\Group Singapore contributed to my growth. It's probably a rare likelihood that managers being asked this sort of question wouldn’t find themselves embellishing a bit (or a lot) to get new talent in, regardless of amounts of Kool-Aid imbibed. In the time it took me to think about her question, I realised there were no sow ears I needed to stitch. I told her how that day I had brought my dog with me because I knew single pawrenting on a busy week would be tough to juggle. How our colleagues bring dogs, cats, bunnies and other support animals to our pet-friendly office. How some of them will bring their kids when all other options fail during school holidays, where pick-ups and drop-offs often decide the time people will join or leave the office. It’s an environment in which we recognise that we can do our work better if flexibility can mean a lot of different things, depending on our team’s needs. I shared about our monthly Singapore Airlines town halls with the whole gang - suits, creatives, planners, PMs, data analysts. How we use this as a space where everyone comes together to learn from individual project teams, to celebrate birthdays or raise a toast to wins and launches, small & big ones. It’s an environment in which we make deliberate choices to foster collaboration, because we know that solving problems as one will get us to better solutions. That frequent and informal communication can foster a sense of belonging when everyone is invited to participate and put their own mark on the work. Finally, on personal development, I told her that I was fortunate enough to fly to Madrid in May for a week-long leadership coaching programme led by TBWA\GLP and to connect with our global collective. Tiger Academy was my 1st leadership training opportunity in under 2 years at TBWA\Group Singapore, one I’m immensely thankful for and only one of the many available programmes that are offered at TBWA\Worldwide. It’s an environment in which providing the space to grow is integral to an individual's development and actively supported by the agency with both time and $$$. TBC if I convinced the candidate of joining us. In a strange way, it served as a reinforcement of all the reasons I’m proud to work here and to contribute to an environment in which all of the above is possible. Thank you Mandy Wong and Alrick Dorett for your steady leadership and for making this a place where we can bring our true selves to work. Next year, we have our eye on culture, MARKETING-INTERACTIVE 👀

🌟 Introducing Directions Group Thailand: A New Era in Luxury Brand Communication 🌟 We are excited to unveil Directions Group Thailand, a pioneering force set to redefine the landscape of luxury brand communication. Born from a joint venture between the esteemed Directions Group Inc. from Singapore and influential Thai partners, we merge international expertise with local insight to ignite Thailand's luxury market. 🔹 About Us: Directions Group Thailand is dedicated to narrating the essence of elite brands across luxury, fashion, retail, beauty, lifestyle, hospitality, F&B, art, and design. Our core mission is to elevate the brands we collaborate with through compelling storytelling and strategic innovation. 🔹 Our Edge: Global Meets Local: Leveraging international standards with a deep understanding of the Thai luxury market. Bespoke Strategies: Crafting tailored communication strategies that enhance brand visibility and engagement. Integrated Solutions: Providing comprehensive services from event management to digital content creation, ensuring a cohesive brand voice across all platforms. 🔹 Let’s Connect: Whether you’re looking to elevate your luxury brand’s narrative or you’re a visionary eager to contribute to the luxury communication sphere, Directions Group Thailand offers unparalleled opportunities. 🔗 Stay tuned by following us for updates, insights, and a closer look into how we’re transforming the luxury communication domain, together with our global and local partners. Join us as we embark on this exciting journey to sculpt the future of luxury branding. Let’s craft not just stories, but legacies. #DirectionsGroupThailand #LuxuryBranding #InnovationInCommunication #GlobalLocalSynergy #BrandElevation

Managing Brand Perceptions Across Global Markets 🌎 When it comes to international branding, a one-size-fits-all approach rarely succeeds. Effective global brands tailor positioning to what resonates culturally. See Coca-Cola’s regional strategies: ⛰ India Branding Goal: Establish emotional connection Tagline: “Ummeedo ka Saudagar” (“The Giver of Happiness”) Ad Strategy: Uplifting family images 🏖 Australia Branding Goal: Emphasize refreshing taste Tagline: “Taste the Feeling” Ad Strategy: Scenes enjoying ice-cold Coke ❄️ Norway Branding Goal: Spotlight fresh, pure experience Tagline: “Velkommen” (“Welcome”) Ad Strategy: Crisp soda shots with nature Despite selling the same product globally, Coca-Cola skillfully adapts branding styles locally. This helps them deeply embed into the fabric of different regions worldwide. Key to success? 🧐 Research archetypes, symbols, stories meaningful to each culture 🎨 Visually/verbally showcase product benefits through this local lens 🤝 Continuously revalidate approaches to avoid stereotyping At Communik, we offer specialized intercultural branding guidance. Our network of regional creatives helps craft locally-informed strategies spanning global business needs. Want to explore perceptions or refresh messaging abroad? Let's talk global reach! 🗺️ #GlobalBranding #BrandPerceptions #CocaCola #CulturalAdaptation #LocalizingBrands #InternationalMarketing #RegionalStrategies #CulturalResonance #LocalizedMessaging #BrandLocalization #CulturalSensitivity #CrossCulturalBranding #BrandAdaptation #GlobalMarketing #LocalBrandExperience #GlobalBrandPositioning

Today, we are 23. That's 23 years of being 100% independent, Malaysian, and doing the best work that we can every single day. It changes our perspective on things, the way we perceive success, and the way we define our place in the world. We appreciate the accolades but are not beholden to them. We ignore the detractors and are not defined by them. We are proud of what has been, but we look towards what can be. After 23 years, the only ones we have to prove ourselves to is ourselves. We are 23. What an adventure it has been! A big thank you to everyone who has come on this journey with us. Here's to 23 more. #BRANDTHINK23 #WeAreStorytellers #brandthink #brandthinkmy #brandthinkmalaysia #LifeAtBrandthink #InsideBrandthink #communications #pragency #socialagency #publicrelations #socialmediaagency #socialmedia #digitalmarketing #design #marketing #influencermarketing #agency in #kualalumpur #Malaysia #branding #pr #brand #branding #contentmarketing #digitalpr [www.brandthink.com]

Exciting News Alert! 🎉 Meet our newly appointed Managing Director, Sarah Louzioui, and our dedicated GM, Lalaine Baldelomar. Read more about their roles and visions for Havas Cambodia in this insightful article! #HavasCambodia #Leadership #TeamUpdate

Managing Brand Perceptions Across Global Markets 🌎 When it comes to international branding, a one-size-fits-all approach rarely succeeds. Effective global brands tailor positioning to what resonates culturally. See Coca-Cola’s regional strategies: ⛰ India Branding Goal: Establish emotional connection Tagline: “Ummeedo ka Saudagar” (“The Giver of Happiness”) Ad Strategy: Uplifting family images 🏖 Australia Branding Goal: Emphasize refreshing taste Tagline: “Taste the Feeling” Ad Strategy: Scenes enjoying ice-cold Coke ❄️ Norway Branding Goal: Spotlight fresh, pure experience Tagline: “Velkommen” (“Welcome”) Ad Strategy: Crisp soda shots with nature Despite selling the same product globally, Coca-Cola skillfully adapts branding styles locally. This helps them deeply embed into the fabric of different regions worldwide. Key to success? 🧐 Research archetypes, symbols, stories meaningful to each culture 🎨 Visually/verbally showcase product benefits through this local lens 🤝 Continuously revalidate approaches to avoid stereotyping At Communik, we offer specialized intercultural branding guidance. Our network of regional creatives helps craft locally-informed strategies spanning global business needs. Want to explore perceptions or refresh messaging abroad? Let's talk global reach! 🗺️ #GlobalBranding #BrandPerceptions #CocaCola #CulturalAdaptation #LocalizingBrands #InternationalMarketing #RegionalStrategies #CulturalResonance #LocalizedMessaging #BrandLocalization #CulturalSensitivity #CrossCulturalBranding #BrandAdaptation #GlobalMarketing #LocalBrandExperience #GlobalBrandPositioning