Havas Thailand’s Post

𝗘𝗺𝗯𝗿𝗮𝗰𝗶𝗻𝗴 𝗧𝗶𝗲𝗿 𝟮 𝗮𝗻𝗱 𝗧𝗶𝗲𝗿 𝟯 𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲𝘀: 𝗕𝗼𝗹𝗹𝘆𝘄𝗼𝗼𝗱'𝘀 𝗡𝗲𝘄 𝗙𝗿𝗼𝗻𝘁𝗶𝗲𝗿 The recent success of "𝗚𝗮𝗱𝗮𝗿 𝟮" in Tier 2 and Tier 3 towns and cities of India has unveiled a transformative trend in the entertainment landscape. This shift signifies the immense potential of these markets, urging the Media and Entertainment industry to redirect its focus and tap into this burgeoning audience base. 𝗨𝗻𝘃𝗲𝗶𝗹𝗶𝗻𝗴 𝗡𝗲𝘄 𝗢𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝗶𝗲𝘀: The triumph of "Gadar 2" showcases several compelling reasons why Tier 2 and Tier 3 audiences deserve attention: 𝗨𝗻𝘁𝗮𝗽𝗽𝗲𝗱 𝗠𝗮𝗿𝗸𝗲𝘁: These regions offer an untapped market with significant purchasing power and population. 𝗗𝗶𝘃𝗲𝗿𝘀𝗲 𝗡𝗮𝗿𝗿𝗮𝘁𝗶𝘃𝗲𝘀: Catering to these audiences fuels the creation of diverse narratives, reflecting authentic stories and experiences. 𝗜𝗻𝗰𝗹𝘂𝘀𝗶𝘃𝗶𝘁𝘆: This shift fosters inclusivity, offering opportunities for talent from various backgrounds. 𝗥𝗲𝗴𝗶𝗼𝗻𝗮𝗹 𝗥𝗲𝘃𝗶𝘃𝗮𝗹: The trend might rejuvenate regional cinema, preserving cultural heritage and narratives. 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗥𝗲𝗮𝗰𝗵: Digital platforms bridge geographical gaps, allowing direct content engagement. 𝗡𝗮𝘃𝗶𝗴𝗮𝘁𝗶𝗻𝗴 𝘁𝗵𝗲 𝗣𝗮𝘁𝗵 𝗙𝗼𝗿𝘄𝗮𝗿𝗱: While opportunities abound, the industry must navigate challenges: 𝗩𝗮𝗿𝗶𝗲𝗱 𝗖𝗼𝗻𝘁𝗲𝗻𝘁: Diverse content offerings should cater to the preferences of these audiences. 𝗟𝗼𝗰𝗮𝗹 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻: Collaborating with local talents adds authenticity to narratives. 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗣𝗿𝗼𝗺𝗼𝘁𝗶𝗼𝗻: Tailored marketing strategies ensure effective penetration in these markets. 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗖𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗼𝗻: Digital platforms facilitate direct engagement and content distribution. 𝗖𝘂𝗹𝘁𝘂𝗿𝗮𝗹 𝗦𝗲𝗻𝘀𝗶𝘁𝗶𝘃𝗶𝘁𝘆: Balancing creative expression with cultural nuances is essential. 𝗖𝗼𝗻𝗰𝗹𝘂𝘀𝗶𝗼𝗻: "Gadar 2" signifies a pivotal moment in Bollywood's evolution, emphasizing Tier 2 and Tier 3 audiences' influence. The industry's recalibrated focus on these regions heralds a new era of innovation, authenticity, and broader cultural representation. By embracing this trend, Bollywood can redefine its narrative, fostering connections that bridge geographical divides and resonate deeply with the diverse fabric of Indian society.

dentsu's Jean Lin stated, "India is one of the most interesting players and they are really ahead of time because they have been thinking about this client-centricity over the past few years. So, global practices is really going well. The creative, media and CXM and how they work together. I just had a meeting with them to watch them and how they proactively connect with each other to solve the client's problems." Read more 👇 https://lnkd.in/dqEbUQam

“Customers will never love a company until the employees love it first.” -Simon Sinek, author   "Teamwork is the ability to work together toward a common vision. The ability to direct individual accomplishments toward organizational objectives. It is the fuel that allows common people to attain uncommon results." – Andrew Carnegie I can proudly say that Dentsu is Great place to work, and I love my organization. Why?? #iworkwithDentsu We at Dentsu team together to help brands predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. We know people better than anyone else and we use those insights to connect brand, content, commerce and experience, underpinned by modern creativity. We are the network designed for what’s next. In consumer intelligence at the heart of everything we do, we help brands win. I am associated with this organization since last 8 years and my key takeaways are- ·      Transparent Environment and access to Information. ·      More innovative solutions for any problem statements. Everyone has scope to think differently, showcase their capabilities, present their ideas and view always and grow. ·      Appreciation and Recognition. ·      Meaningful work. ·      Strong leaders. ·      As an organization always encourage to think out of the box. ·      Immense scope of learning and self-development.   Awards Achieved- Spikes Asia: 4 Grand Prix, 5 Gold, 4 Silver, 5 Bronze Dentsu always believe in welfare of people and society. Some of our recent India based Social Campaignings- Dentsu Creative Mumbai- The everything book: Rural villages were given everything book – 60. Kids learned from everything book- 900. Hours of Vedant content was streamed-50000+. Increase in class attendednce-37%. Dentsu Creative India- Suraksha Ka Teeka: Families impacted- 750+. Adoption rate among mothers- 97%. Children protected from Malaria- 4380+. 🙂 Welcoming you to join us in this exciting journey. #DentsuRecruiter #dentsuglobalservices #teamwork  #Analytics

Our business has changed, and so must we.. New audiences, disrupted mediums need differently crafted messages, all rooted in culture. Corporate and consumer consumption has moved from integrated to immersive and we try to stay ahead of the curve at MSLGROUP India

Havas has announced two new leadership positions. Rana Barua's role as global CEO for India, South East Asia, and North Asia has grown to include oversight of nine additional markets. Alberto Canteli Suarez, chairman and CEO of Havas Nordics, will assume additional responsibilities, collaborating with Donna Murphy, global CEO of Havas Creative Network and Havas Health & You, to oversee special projects. Speaking about his appointment, Barua expressed, “I am extremely excited and thankful to the global leadership team for entrusting me with this additional responsibility. These nine distinct markets in South East & North Asia, provide multiple and diverse occasions for collaboration for both our global and local clients.” Meanwhile, Canteli said, “During moments like these of continued disruption and transformation, I am thrilled to have the opportunity to combine my regional responsibilities in Europe and the Middle East with a new role that will facilitate a closer collaboration with our global leadership team. AI, Web 3.0 and Blockchain among other advancements, will have a strong impact on our industry and it will be a privilege to contribute to the transformation and turnaround of our business moving forward.” #appointment #marketing #global -[Conferences] MARKETECH APAC's "What' NEXT" conferences will finally make its way next year to Singapore for the first time, and return to the Philippines for a two-day event full of industry discussions on the future of various marketing facets. Learn more how you can be part of it by checking the details here: https://bit.ly/47Yec3z -[Report] Learn how brands can strategically implement conversational commerce and leverage these platforms to craft exceptional and personalized customer experiences in this in-depth report: https://bit.ly/3SSKVCG

Brand purpose or Business purpose? What do consumers really prefer? Catch me as I probe for answers with two experts from the Havas India team Sanchita Roy and Anirban Mozumdar #MeaningfulBrands

"I look at Pakistan from a different lens; from the point of view that it is a country with a population of 250 million people – and a digital population of at least 120 million, which is three to four times higher than that of a country like Malaysia, which has a digital penetration of 90 to 100% and a population of 32 million. Given our digital population, it is unfair to say that Pakistan is not digitally savvy because it is." Javed Jafri, Media, Data and Digital Lead, Unilever Pakistan, speaks to Mamun M. Adil about the ever-changing media space in light of increasing digitisation and AI.

Desi Goes Global? #VocalForLocal Takes Center Stage: Can Indian Brands Win Hearts (and Marketshares) Overseas? The #VocalForLocal movement is gaining momentum, but can it translate into international success stories? Indian brands are starting to think beyond borders, leveraging unique cultural elements to resonate with global audiences. Is this a recipe for success or a cultural appropriation minefield? Marketing mavericks, how can we strike the right balance between celebrating desi roots and appealing to international tastes? #marketinginnovation #globalbrands #VocalForLocal #DesiGlobalDomination

Remember a time when brands wanted to convey something to you that you just did not get? In most probability, it was not your fault! An authentic and effective communication strategy is harder said than done. If done well, it paves the way for building trust and a deeper sense of connection with your customers.     Our newly instated Executive Director, Mr Anil Nair chats with a transformation expert and now Head of South Asia for Dentsu, Mr Harsha Razdan and the man who emphatically put India on the Cannes Map, Mr P.G. Aditiya, Co-Founder, Talented on what brands must do to truly connect with the customer. Follow our LinkedIn page for more engaging content and snapshots of the session to come in the next few days. #Brandstack #eventalert #consumerinsights #brand #brandgrowth #cii  

🎥 As we approach the end of the year, there is no better time to reflect on our journey. From groundbreaking campaigns to stellar partnerships, it's been a year of growth 📈, creativity 🎨, and success 🏆 👋🏼 We are Wavemaker. We believe there is always a better way to grow 🌱 🌳 By positively provoking ourselves, we can then positively provoke our clients and our industry. We challenge 🥊 conventions, do good 🧡 and champion diversity 🏳️🌈, equity and inclusion. In return of our positive provocations, remarkable tangible and intangible outcomes, amazing recognitions for our work we do alongside our valued brands including Colgate-Palmolive, L'Oréal, Mondelēz International, Netflix, Pernod Ricard as well as our collaborative partners 🤝   🙌🏼 Watch this space as we continue shaping consumer decisions and experiences through media, technology and creativity as a global media agency part of WPP & GroupM. Check out some highlights and achievements of our journey thus far in the video below 🎥 ⬇️ Video thumbnail created by AI in Midjourney.   Wavemaker ANZ Wavemaker Hong Kong Wavemaker India Wavemaker Indonesia Wavemaker Malaysia Wavemaker Pakistan Wavemaker Philippines Wavemaker Sri Lanka Wavemaker Taiwan #positiveprovocation #growfearless