Havas Thailand’s Post

Every year, the world observes International Transgender Day of Visibility to raise awareness about transgender people. It is a day to celebrate their lives and contributions while also drawing attention to the discrimination and violence the community faces. Deloitte's AP StandOUT is Deloitte Asia Pacific's Lesbian, Gay, Bisexual, Transgender, and Intersex (LGBT+) network and ally community. The AP StandOUT network supports our goal of creating an inclusive environment where our people feel respected, valued and included. Within our Diversity, Equity and Inclusion strategy, our LGBT+ pillar is one of our focus areas. We want everyone to feel that they can be themselves at work, without fear of discrimination or prejudice. We want our LGBT+ colleagues to feel confident in being who they are and be empowered to thrive at Deloitte and within the societies we serve. As part of this is the Embassy Model, within the walls of Deloitte, we apply LGBT+ inclusive policies and practices for our people, wherever we operate. Another critical part is the promotion of 'allyship', whereby our people support the rights and wellbeing of their LGBT+ colleagues, visibly and vocally, and call out non-inclusive behaviors. Learn more about Deloitte's DEI initiatives: https://lnkd.in/g69Z6Vai #ImpactThatMatters #PotentialUnleashed

Championing Diversity in Advertising: Insights from Female Leaders 🚀 #IWD #InclusionMatters   For IWD, Performance Marketing World reached out to female leaders across the advertising industry to ask them about their experiences when first starting out in their careers, and how they think the industry can keep pushing for inclusion, equality and equity.   Our Partner for Digital Media Activation, Aimee Langham, shared her experiences and discussed some of the key work KINESSO UK&I are doing to champion and support under-represented groups - including women - into leadership roles.   Hit the link below to read more from Aimee and other leaders. #DEI #Diversity #Inclusion #Women #Careers

In case you need it, yet more evidence that equality = profit. This research shows that gender equality in advertising can lead to up to a 10-fold increase in sales. Leaders, take note… #leadership #inclusion #equity #diversity #leaders https://lnkd.in/e2jsVrpW

P&G's latest #ShareTheLoad Ad champions gender equality and brand responsibility as they grow faster than the fabric care category. As a brand, Procter & Gamble stands for equality at home. When Ariel India's award-winning ShareTheLoad campaign started nine years ago, 75% of men believed laundry was a woman's job. Today, it is 25% (their data). P&G went a step ahead to ask if that was enough and realised that the narrative needs to shift from sharing just the physical load, like laundry, to sharing the mental load of household responsibilities. Kudos to Mukta Maheshwari, the CMO of P&G India and BBDO India, for challenging the norms with this thought-provoking ad. Key takeaways from the evolution of this campaign:   1. Consumers are not just buying products; they are buying brands, and it matters what the brand stands for.  2. To represent the consumer's voice, being aware of what they are talking about is crucial. 3. Brand messaging has become more important because consumers are more connected in the digital age. #P&G #Ariel #ShareTheLoad #BrandMessaging #Marketing #GenderRoles #BrandResponsibility

A Commitment to Equitable Inclusion: International Women's Day 2024 (IWD) 2024 🫶🏾 American Influencer Council (AIC) celebrates the 2024 IWD reaffirming the association’s commitment to equitable inclusion in influencer marketing. “When we truly value difference, inclusion comes from the heart,” writes IWD. The theme this year is #InspireInclusion, and the pose to show solidarity is the "hand heart" sign. Collabstr’s 2024 Influencer Marketing Report found that women claim a 70% market share and dominate our trade. Influencer Marketing Hub’s inaugural ‘Racial and Gender Inequalities Influencer 2022 Report’ which included the thoughts of more than 2k+ influencers, provided an overview of racial and gender inequalities in the influencer marketing industry. One of the key findings from the report was that 47.73% of respondents believed they had suffered from gender discrimination. Read more on the AIC Blog: https://lnkd.in/gx5mykws #internationalwomensday #iwd2024 #inclusionmatters #equitablefuture #creatoreconomy #influenermarketing

How do you get Jenn Renoe (she/her), director, Partner Direct at Publicis Health Media, and Helga Sasdi (She/Her/Hers), CEO of Publicis Groupe Hungary and Co-CEO of Publicis Le Pont, into a conversation? The answer is simple and splendid: both have recently been on the Ad Age Leading Women list, and Helga is the first from Central and Eastern Europe. Read their discussion on the industry, the importance of DEI culture, and the business value of diversity. #PublicisGroupeHungary

Women's Sports: A Golden Opportunity for Brands! 🏅 Why brands should jump on the bandwagon? Explosive Growth: Women's sports viewership is skyrocketing, with media coverage tripling in 2023. Engaged Audience: Young, diverse demographics are passionate about women's sports. Cultural Connection: Sponsor women's sports and align with social justice and equality movements. Powerful Storytelling: Female athletes are inspiring role models and social advocates. Brand Boost: Be seen as progressive and committed to gender equality. Measurable ROI: Early adopters like Ally Bank are seeing success (60/40 media split in favor of women's sports). The future is bright for women's sports, and brands that get involved now will reap the rewards. Source: Marketing Dive #WomensSports #Marketing #SocialImpact #Equality #Winning

🌟 Exciting news alert! 🌟 Reckitt’s been on a roll with gender balance and corporate inclusion in 2023. 🚀 Our mission? To create a fairer society across the board! We’re all about that balance, especially in leadership roles. By 2030, we’re aiming for gender parity in all management positions. 🙌 Our latest report spills the tea on our top 10 markets (that’s nearly 70% of our workforce!). Major shoutout to our rockstar colleagues for their passion and hustle. 🎉 But hey, we’re not done yet—there’s more work ahead. Let’s keep pushing those boundaries! 💪 Read more in Our People about what we're doing to achieve this ambition and make Reckitt a more inclusive company: https://lnkd.in/eFba9uMV   #ThisIsReckitt #GenderPay #GenderBalance #SustainabilityReport #Sustainability

“When it comes to gender, there’s been another worrying drop off in the number of CCOs who agree or strongly agree their PR agencies must have a gender-balanced account team, down from 82% in 2020 to 73% in 2021, 71% last year and now 67%. The number who said gender balance was not a requirement of their agency teams was up from 5% last year to 8%, but still down on 11% in 2020; 24% remained neutral on this question.” PRovoke Media’s report on what its top 100 PR influencers have to say about gender diversity. This although “the number of our influencers who agree that the industry is committed to recruiting, retaining and promoting women was up dramatically from 85% to 97%.” But commitment without a growing felt need or acknowledgment that #genderdiversity matters is worrying. That is why, if you are a woman in #PR or #Communications anywhere in the world, respond to #GWPR (Global Women in PR) 2023 Annual Index at https://lnkd.in/gtgd4hhZ. The research helps examine the issues women in PR face, identifies solutions and encourages change, so we can inspire more PR women to reach leadership positions. We look forward to your participation.

These are some ideas to help you with content creation. Thank you Deborrah Ashley, MBA. #socialmedia #contentcreation #marketing #linkedin #ai #influencers #creators